10 Best ZoomInfo Competitors & Alternatives in 2025

ZoomInfo competitors are getting more attention lately because businesses find its annual price tag of $14,995+ too steep.

ZoomInfo has a huge lead database with great integrations, but it doesn't function as a CRM system. Small and medium-sized businesses are looking for options that better match their budget and operations. Leading alternatives like Dealfront, Cognism, and Apollo.io pack richer data sets, GDPR compliance, and automated lead scoring at better prices. Cognism stands out with Europe's largest B2B database that covers over 40 million companies and more than 180 million contacts.

This piece will help you explore the 10 best ZoomInfo alternatives for 2025. We reviewed each platform carefully to help you find a solution that gives you the sales intelligence you need at a reasonable cost.

What is ZoomInfo?

ZoomInfo started in Vancouver when Henry Schuck and Kirk Brown founded it. The company has grown from a basic contact provider into a powerful B2B database and intelligence platform. The platform works differently from a CRM system. It serves as a go-to-market (GTM) operating system that helps businesses find new customers and grow their existing base.

The platform combines high-quality company data and contact details from multiple sources into one searchable database. Users can access more than 70 million direct dial phone numbers and 174 million verified email addresses. They also get rich insights about prospects including their job duties, certifications, work history, and educational background.

ZoomInfo serves three main business functions:

• Sales teams use the platform to find prospects and build targeted account lists. They can reach out to decision-makers with verified contact details

• Marketing professionals make use of the data to create custom campaigns and connect with specific audiences through account-based marketing

• Recruitment departments find it easier to source and connect with candidates using detailed professional profiles

The platform offers several powerful features beyond contact information:

• Buyer intent tracking shows which companies are researching solutions like yours

• Website visitor identification connects you with decision-makers who visit your site

• Conversation intelligence helps analyze customer interactions to understand successful and failed deals

• Sales automation tools include multi-touch sequences with direct phone dialer and email capabilities

10 Best ZoomInfo competitors and alternative tools

Persana

Persana, a Y Combinator-backed company, stands out among through its unique combination of data from over 75 sources and advanced AI capabilities. The platform has helped sales teams cut their sales cycle time by 65%.

Persana Key Features

The platform's remarkable technology has:

• Waterfall Enrichment Technology that gives you access to multiple data providers on a single platform and charges only for new information

• Intent Signal Tracking that watches job changes, hiring patterns, funding rounds, and website visits

• AI-Powered Personalization that creates custom email and LinkedIn messages at scale

• Quantum Agent Technology where AI qualifies leads and improves contact lists continuously

• PersanaVector™ technology that scores 76% higher in relevance than keyword searches

Persana Pros and Cons

Pros:

• Match rates surpass Apollo and ZoomInfo combined

• Sales teams save 8-10 hours each week on prospecting

• Every paid plan lets you add unlimited team members

• You get instant alerts when prospects switch jobs

• Uninterrupted integration with major CRMs like Salesforce and HubSpot

Cons:

• The platform takes time to master

• Some users mention an unusual login process

• Customer service needs better documentation

• Fewer integration options come with lower-tier plans

Persana Pricing

The transparent pricing structure offers:

• Free: Simple features without credit card requirements

• Starter: USD 68.00/month that includes 24,000 annual credits

• Growth: USD 151.00/month with 60,000 annual credits

• Pro: USD 400.00/month giving you 216,000 annual credits

• Unlimited: USD 600.00/month providing 600,000 credits

Persana Best For

The platform works best for:

• Sales teams that target growing companies with active hiring

• Businesses that want shorter sales cycles

• Companies that need event-driven prospecting based on triggers like new CTO hires

• Teams looking for high-intent prospects through signal-based selling

• Organizations that want to reach buyers before the RFP stage

Cognism

Cognism distinguishes itself from other zoominfo alternatives through its AI-powered sales intelligence platform. The platform boasts a B2B contact database of 400 million entries and excellent European market coverage. Companies choose Cognism because its phone-verified mobile numbers triple the average connection rates.

Cognism Key Features

The Cognism platform has these standout capabilities:

• Sales Companion with web app and browser extension that lets you access contacts on LinkedIn and other platforms

• Diamond Data® delivers phone-verified mobile numbers at 98% accuracy

• Intent data from Bombora helps you find companies researching relevant topics

• Cognism AI Search lets you find prospects through ChatGPT-style text or voice prompts

• CRM enrichment updates automatically on schedule with on-demand CSV enrichment

• Detailed international coverage in EMEA, NAM, and APAC regions

• Database validation against 13 global Do-Not-Call lists surpasses all competitors

Cognism Pros and Cons

Pros:

• Unlimited access to person and company-level data within fair use policy

• Best-in-class European data coverage with GDPR compliance

• Phone-verified mobile numbers boost connection success rates

• Quick and responsive support team

• User-friendly interface

Cons:

• Small teams might struggle with the higher price point

• Data accuracy issues surface occasionally

• Some reviews mention auto-renewals without proper notification

• Sample data replaces a true free trial

• Data ethics concerns exist among users

Cognism Pricing

Two main packages form Cognism's seat-based pricing structure on annual contracts:

• Grow/Platinum: Annual costs range from $1,500 to $10,000 plus platform fee (around $15,000 total)

• Elevate/Diamond: Platform fee between $2,550-$25,000 yearly with $2,500 per user annually

Additional benefits include:

• Platinum tier grants access to 25 million contacts

• Diamond tier expands access to 50 million contacts

• Custom quotes replace public pricing

• Unlimited prospecting without usage restrictions thanks to a credit-free system

Cognism proves valuable to companies targeting European markets or prioritizing mobile number accuracy. The platform's emphasis on compliance and data quality makes it a strong ZoomInfo alternative.

Apollo.io

Apollo.io is a powerful zoominfo alternative with a database of over 275 million contacts and 60 million companies. This all-in-one sales platform has grown since 2015, attracting both startups and enterprises with its accurate data and accessible interface.

Apollo.io Key Features

Apollo.io delivers more than standard database capabilities:

• Sales intelligence database containing 210 million verified contacts

• Advanced targeting with 65+ data filters

• AI-powered email writing suggestions that boost response rates

• Chrome extension for LinkedIn prospecting

• Sales engagement tools with email sequencing and call tracking

• Intent data that identifies companies searching for solutions

• Meeting scheduling lets prospects pick available times

• Detailed analytics dashboard shows prospecting metrics

Apollo.io Pros and Cons

Pros:

• Accessible, easy-to-use platform simplifies prospecting

• Free plan includes unlimited email credits (fair use applies)

• Direct integration with major CRMs like Salesforce and HubSpot

• Strong automation features streamline sales processes

• Users rate it 4.7/5 based on 9,015 reviews

Cons:

• Credit system needs careful monitoring to control costs

• Some users report data accuracy issues

• Credits expire when billing cycle ends without refunds

• Mobile numbers cost extra (8 credits each)

• Platform may slow down during peak times

Apollo.io Pricing

Apollo.io provides clear pricing across four tiers:

• Free Plan: $0 with 100 credits and basic features for testing

• Basic Plan: $49/user/month (annual) or $59/user/month (monthly) includes 75 mobile credits and 1,000 export credits monthly

• Professional Plan: $79/user/month (annual) or $99/user/month (monthly) adds dialer functionality and call recording

• Organization Plan: $119/user/month (annual) or $149/user/month (monthly) includes advanced security settings

Additional credits cost $0.20 each after plan limits, with minimum purchase requirements. More than 500,000 companies now use Apollo to remain competitive, establishing it as a serious contender among top zoominfo competitors.

Lead411

Lead411 puts quality ahead of quantity in B2B data intelligence. The company positions itself as a zoominfo competitor and uses a triple verification process that delivers 96% data accuracy. The platform has been around since 2001 and delivers highly accurate contact information through careful, verification-focused data collection.

Lead411 Key Features

Lead411 stands out with these capabilities:

• Growth Intent Triggers that track important events like funding rounds, expansions, and major hiring initiatives to spot companies with emerging needs

• Triple Verification Process that refreshes and checks data every 90 days using a proprietary AI algorithm

• Bombora Intent Data that helps you learn about specific topics prospects research

• Lead Enrichment API that blends with CRMs of all sizes to enrich data immediately

• Lead Scoring that ranks leads based on growth indicators

• Sales Engagement tools that manage multi-channel campaigns from one central dashboard

Lead411 Pros and Cons

Pros:

• Data accuracy reaches 95% with low email bounce rates

• Clear pricing with no hidden fees

• Users consistently praise the quality of customer support

• Continuous connection with 25+ popular CRMs including Salesforce and HubSpot

• The Salesforce integration stands out as one of its best features

Cons:

• Database size is nowhere near competitors like ZoomInfo

• Coverage focuses on North American and European markets

• Users mention limitations with search filters

• Some users report delays in data updates

• The platform offers fewer competitor insights than other solutions

Lead411 Pricing

Lead411's pricing options include:

• Basic Plus Unlimited: USD 899.00/year with unlimited email and phone lookups plus 2,400 yearly exports

• Pro with Bombora Intent: Custom pricing based on seats with 10,000 yearly exports and premium features

• Unlimited: Custom pricing without export limits

• Monthly plans start at USD 75.00 for unlimited data access

The enterprise plans start at USD 5,000.00 yearly and come with advanced features and support.

Lusha

Originally developed to help with recruitment, Lusha has grown into a strong zoominfo alternative that provides contact management solutions with verified email addresses and direct phone numbers. Sales and marketing teams now use the platform to simplify their prospecting work.

Lusha Key Features

Lusha comes with several outstanding capabilities:

• Chrome extension that works on LinkedIn and company websites to retrieve contacts instantly

• Advanced filtering with intent data to identify promising prospects

• Uninterrupted integration with popular CRMs including Salesforce, HubSpot, and Pipedrive

• Bulk data enrichment that handles up to 1,000 contacts per search

• Technology filter to find companies based on their tech stack

• Job change alerts that notify users when decision-makers move positions

• Team collaboration tools with shared workspaces to coordinate prospecting

Lusha Pros and Cons

Pros:

• Accessible interface that requires minimal learning

• Verified contact information at your fingertips

• Chrome extension works smoothly across multiple platforms

• Budget-friendly starting point for startups and SMBs

Cons:

• Niche industries don't get consistent data accuracy

• Credit-based system limits monthly available contacts

• Relies heavily on LinkedIn and other platforms

• Higher-tier plans restrict advanced features

Lusha Pricing

Lusha uses a credit-based pricing structure:

• Free Plan: 50 credits/month with simple features

• Pro: USD 36.00/month per user with 480 annual credits

• Premium: USD 59.00/month per user with 960 annual credits

• Scale: Custom pricing with advanced features

Users need one credit to see an email address and ten credits for phone numbers. This approach provides flexibility but requires careful management of credits to avoid unexpected expenses.

UpLead

UpLead stands out as one of the top zoominfo competitors with its comprehensive B2B database. The platform guarantees 95% data accuracy and ranks #1 on G2 for lead intelligence software. Sales teams can build precise prospect lists efficiently without wasting resources on invalid contacts.

UpLead Key Features

The platform provides these powerful capabilities:

• Real-time email verification checks every email before download

• Targeted prospecting includes 50+ search filters for detailed lead generation

• Data enrichment completes gaps in existing contact information

• Technographics monitors over 16,000 technologies companies use

• Chrome extension captures leads while browsing LinkedIn or websites

• Intent data (Professional plan) identifies companies actively researching solutions

UpLead Pros and Cons

Pros:

• Maintains 95% data accuracy through an 8-step verification process

• The price point sits at one-third of leading competitors

• Clear pricing structure without hidden fees or long-term contracts

• Reliable CRM integrations with Salesforce, HubSpot, and others

• Accessible interface needs minimal training

Cons:

• Data coverage lacks depth for companies under 10 employees

• Saved search settings might reset unexpectedly

• Free trial needs credit card details and provides only 5 credits

• Paid plans come with restricted phone credits

UpLead Pricing

The platform uses a straightforward credit system where one credit equals one contact:

• Free Trial: 5 credits for 7 days

• Essentials: $99/month (170 credits) or $74/month billed annually

• Plus: $199/month (400 credits) or $149/month billed annually

• Professional: $399/month (1,000 credits) with team functionality

Users can purchase extra credits as needed ($0.50-$0.60 per credit).

Seamless.ai

Seamless.ai utilizes AI technology to function as an immediate search engine for B2B sales guides. Unlike a static database, the platform has compiled over 1.3 billion business contacts and 121 million companies. This makes it a formidable zoominfo competitor for sales teams who need fresh, verified data.

Seamless.ai Key Features

Seamless.ai's AI-powered tools include:

• Prospector to find contacts with verified emails and phone numbers

• Buyer Intent data to identify ready-to-buy prospects

• Job Changes tracking that monitors valuable customer career moves

• Data Enrichment that maintains database accuracy against 70% annual decay rates

• AI Research capabilities that give instant prospect insights

Seamless.ai Pros and Cons

Pros:

• Immediate data verification that improves accuracy

• Chrome extension that enables LinkedIn and website prospecting

• Integrations with major CRMs like Salesforce and HubSpot

• Pro plan includes daily credit refresh to ensure continuous prospecting

Cons:

• Credit-based system that limits contact access

• Users report data accuracy inconsistencies

• Hidden costs create pricing transparency problems

• Reviews mention a complicated cancelation process

Seamless.ai Pricing

The platform offers tiered, credit-based pricing:

• Free: 50 lifetime credits with simple features

• Basic: $147/month with 3,000 annual credits

• Pro: Custom pricing with 1,000 daily credits per user

• Enterprise: Custom pricing includes unlimited users and phone support

6Sense

6Sense stands out as a powerful zoominfo alternative with its AI-powered account-based marketing platform that processes over 1 trillion buying signals daily. This revenue intelligence solution helps B2B organizations predict which accounts are ready to purchase rather than just showing interest.

6Sense Key Features

The platform delivers these advanced capabilities:

• The patented 6signal Graph delivers top-tier account identification by tracking over 4 billion IP addresses

• Intent data captures buying signals from millions of B2B pages with almost 10x more coverage than other providers

• Predictive analytics determine buying stages (Awareness, Consideration, Decision, Purchase)

• AI-driven personalization adapts content to each account's unique needs

• Anonymous buyer identification reveals visitor behavior even on third-party sites

6Sense Pros and Cons

Pros:

• Organizations that use 6Sense achieve 454% ROI and 2x increase in average contract value

• Users rate it 4.7/5 stars on major review platforms

• The platform integrates smoothly with CRMs and marketing automation tools

Cons:

• Enterprise plans cost around $120,000 per year

• Users need substantial time to learn the system

• Data updates are slower than users expect

6Sense Pricing

6Sense provides these pricing tiers:

• Free Plan: 50 credits monthly with simple features

• Team Plan: Custom pricing with expanded capabilities

• Growth Plan: Custom pricing includes intent data

• Enterprise Plan: Starts at $120,000 annually with a typical two-year commitment

Salesgenie

Salesgenie has earned its place among reliable zoominfo competitors by utilizing evidence-based lead generation through its massive database. The platform serves over 15,000 active users and helps sales teams connect with potential customers through verified contact information.

Salesgenie Key Features

The platform excels with these powerful capabilities:

• Unlimited access to prospects through 19.5 million businesses and 255 million consumers

• Detailed verification of email and phone numbers with weekly data updates

• Rich filtering options with 300 demographic, 400 firmographic, and 8,000 intent filters

• Lead Manager tool that features customized views, notes, tags, and status icons

• Mobile app for Android and iOS that enables prospecting on the move

• Team management tools to track progress and assign leads

Salesgenie Pros and Cons

Pros:

• Weekly data updates to maintain information accuracy

• Search options you can tailor to your needs

• Expert coaching and great customer service at no extra cost

• Money-back guarantee when data proves undeliverable

Cons:

• Price points higher than some competitors

• User interface needs time to master

• Integration options limited to Salesforce and Microsoft Dynamics mainly

• The original commitment spans 12 months

Salesgenie Pricing

Salesgenie's subscription options include:

• Simple: USD 99.00/month

• Pro: USD 149.00/month

• Team: USD 299.00/month

Each plan comes with unlimited lead access. The final price depends on user count, credits, and tool availability. The team offers free consultation and custom quotes to match your needs.

Clearbit

HubSpot acquired Clearbit, which has evolved into Breeze Intelligence. It remains a respected zoominfo competitor with its data enrichment platform. The service focuses on making existing CRM records better through detailed data enrichment features.

Clearbit Key Features

Clearbit stands out with these capabilities:

• Live data enrichment with 100+ B2B attributes from 250+ data sources

• Data updates happen automatically when changes occur

• Clearbit Reveal helps identify website visitors and convert anonymous traffic

• Modern APIs and webhooks combine smoothly with your existing tools

• Forms become shorter while keeping data quality and improving conversion rates

Clearbit Pros and Cons

Pros:

• Detailed data includes firmographics, technographics, and demographics

• Data quality improves through machine learning

• Works smoothly with major CRMs and marketing platforms

• Manual data entry reduces substantially

Cons:

• Price starts high at $12,000-$24,000 per year

• Access becomes limited as it's now part of HubSpot ecosystem

• Credit system creates a lack mindset

• Not the best choice for individual prospecting or outbound lead building

Clearbit Pricing

Breeze Intelligence uses a credit-based model:

• Starter: $45/month annually ($50/month monthly) with 100 credits

• Credit packs cost $450 for 1,000 credits and $4,500 for 10,000 credits

• Enterprise plans range between $18,000-$80,000 monthly based on database size and needs

Clearbit works best with companies that use HubSpot and need enriched data instead of prospecting features.

Why do companies use ZoomInfo?

Companies choose ZoomInfo as their go-to-market platform to improve efficiency and boost revenue through better data intelligence. The results speak for themselves. Users see 6% higher win rates, spend 4% less on marketing, and achieve 4% better productivity. Teams save about 11.5 hours each week with simplified processes.

Sales teams using ZoomInfo cut their prospecting time by half. They also double their success rates for both phone and email outreach. This explains why 67% of sales leaders see quick gains in revenue, and their deal cycles are 37% shorter.

The platform's data system automatically combines, cleans, and improves information across digital systems. This eliminates manual work. The new AI features help users become 60% more productive. They save roughly 10 hours weekly through automation.

ZoomInfo's benefits extend beyond just sales. About 90% of revenue operations teams expanded their market reach after using the platform. Recruiting teams hire 20% faster, and their employees are four times more likely to stay when they have ZoomInfo access.

These results show why 35,000+ businesses rely on ZoomInfo, even as many zoominfo competitors offer different approaches to B2B intelligence.

Conclusion

Your choice of sales intelligence platform depends on your business needs, budget and target markets. Each platform we compared with ZoomInfo brings different advantages to the table. Cognism excels in European data coverage and Apollo.io gives you a huge database at a price that's nowhere near ZoomInfo's cost. Lead411 and UpLead focus on data accuracy instead of size. These platforms work well for businesses that need quality leads.

Budget-conscious teams often pick Lusha or Seamless.ai because they're more available at entry level. Large organizations that need advanced intent data might find 6Sense worth the investment. Salesgenie and Clearbit complete the picture with their own take on data management and enrichment.

Many sales teams want AI capabilities, accurate data, and good value. These teams choose Persana to handle their prospecting. Their Waterfall Enrichment Technology cuts down on wasted resources and pushes match rates higher than traditional platforms.

The digital world of sales intelligence changes faster every day. Each platform creates its own way to connect businesses with qualified prospects. You should try free trials or demos to assess which platform works best with your team's workflow and goals. Pick the right platform and you'll save thousands on subscriptions while your sales team's efficiency and results improve dramatically.

FAQ

Who is ZoomInfo's main competitor?

zoominfo competitors include Cognism, Kaspr, and Apollo.io [551]. Market analysis shows Cognism as a leading competitor that serves businesses targeting European markets with quality B2B data needs.

Why is Lusha better than ZoomInfo?

Lusha's platform provides better global data coverage, higher EU accuracy, and immediate intent signals [561]. Users can start using Lusha in 30 seconds, while ZoomInfo takes weeks to implement [561]. Teams can quickly test Lusha's effectiveness thanks to its clear pricing structure without long-term commitments.

Is ZoomInfo a CRM?

ZoomInfo doesn't function as a traditional Customer Relationship Management system [551]. This B2B data platform aims to improve sales and marketing efforts instead of managing customer relationships and tracking interactions.

Is ZoomInfo better than Apollo?

Both platforms maintain similar 4.2-star ratings [581]. Apollo stands out with its free starter plan [583]. ZoomInfo excels with comprehensive data and advanced integration features that larger organizations need.

Is cognism better than ZoomInfo?

Direct testing shows Cognism's 98% match rate surpasses ZoomInfo's 72% [591]. Call success rates favor Cognism at 22% compared to ZoomInfo's 14% [591]. Cognism's strength lies in EMEA coverage, where its phone-verified mobile numbers connect three times more effectively.