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Persana vs Sales Navigator

Advanced AI and Better Value for Your Sales Team

Here's Why Teams Choose Persana over Sales Navigator:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Advanced lead & company search filters

Sales GPT (Create lead lists with prompts)

Unlimited team members

Get prospects emails

Find company tech stack

AI Agent for research

Add your own API key

Write emails with AI

Here's Why Teams Choose Persana over Sales Navigator:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Advanced lead & company search filters

Sales GPT (Create lead lists with prompts)

Unlimited team members

Get prospects emails

Find company tech stack

AI Agent for research

Add your own API key

Write emails with AI

Here's Why Teams Choose Persana over Sales Navigator:

See how our platform outshines the competition in features, benefits, and value

Features

Persana

Sales Navigator

Contact & account search with

75+ data points

One provider only

Data enrichment

Very Limited

Alerts on lead signals

Very Limited

CRM integrations

Very Limited

Advanced AI and scraping capabilities

AI Agent for research

No AI Agent

Add your own API key

Yes, fully integrated

No support

Integrations with Smartlead and Instantly, and other email senders

Yes

No integrations

Email waterfall feature

Maximum email coverage

No email waterfall

Premade playbooks and templates

Yes, over 10+ proven playbooks

Lacks robust playbooks support

Custom intent scoring

Yes, tailored to your needs

None

HTTP API and Webhooks

Full support for external data

No API/Webhook for external data

Lead Quality

Industry leading accuracy

Lower data accuracy. Limited results.

Why Persana is Better Than LinkedIn Sales Navigator for Your Sales Team and GTM Process

Persana offers 75+ data providers to maximize data, email and phone number coverage so you reach the right prospects with updated info.

Lead Generation at Scale with Automation

Wil Persana, you can automate lead generation and outreach at scale. Persana automatically triggers outreach based on key signals like job changes, hiring trends, and social media engagement.


LinkedIn Sales Navigator, while useful for identifying prospects on LinkedIn, lacks built-in automation features. Scaling outreach with Sales Navigator requires significant manual effort, limiting your team’s ability to scale the campaigns.

Access to Emails and Phone Numbers

Persana gives you access to direct contact details, including email addresses and phone numbers, allowing your sales team to reach leads through multiple channels beyond LinkedIn.


LinkedIn Sales Navigator, on the other hand, only provides LinkedIn profile data, which means your team is limited to sending InMails and LinkedIn messages.. Without direct contact data, Sales Navigator lacks the ability to drive effective large-scale outreach.

Unlimited Team Members with No Extra Cost

With Persana, you can add unlimited team members to your account at no additional cost. Whether you have 5 or 500 users, your pricing remains consistent, allowing your team to grow without worrying about seat licenses.


LinkedIn Sales Navigator charges per seat, and the cost increases significantly as your team expands. For large sales teams, this becomes a prohibitive cost, limiting scalability.

CRM Integrations Included—No Extra Cost

Persana integrates with CRM systems like Salesforce, HubSpot, and others, ensuring all your sales data flows seamlessly between platforms. You can connect your favorite tools without worrying about extra costs.


LinkedIn Sales Navigator offers CRM integrations, but they come with extra fees and provide limited functionality. These additional costs can quickly add up, making it an expensive solution

Advanced Integrations for Full Workflow Automation

Persana integrates with over 30+ top-tier tools, such as Smartlead, Instantly, BetterContact, and more. These integrations enable your sales team to automate outreach, lead enrichment, and data management, creating a fully streamlined sales workflow at scale.


While LinkedIn Sales Navigator offers basic CRM integrations, it lacks the flexibility with other modern sales tools and automation limiting your team's ability.

Email Waterfall Feature for Maximum Coverage

Persana’s email waterfall feature allows you to access up-to-date email contact information from multiple providers, ensuring your sales team gets maximum coverage for outreach.


LinkedIn Sales Navigator doesn’t provide email data, limiting your outreach efforts to LinkedIn’s platform. Without access to email contacts, it’s harder to scale your outreach effectively beyond InMail messages.

Premade Playbooks and Templates

With Persana, you get access to 10+ proven-to-work Sales playbooks optimized for success and tailored to different industries, saving your team valuable time and effort.


LinkedIn Sales Navigator doesn’t offer pre-built playbooks, leaving your team to manually create and refine outreach strategies on their own.

Custom Intent Scoring and External Data Enrichment

Persana allows you to create custom intent scoring, helping your team prioritize high-intent leads. Additionally, HTTP API and webhooks allow for seamless integration with external data sources.


LinkedIn Sales Navigator doesn’t support intent scoring or external data enrichment, meaning your team can’t fully optimize their lead lists or workflows.

What should you choose?

While LinkedIn Sales Navigator is a helpful tool for prospecting on LinkedIn, Persana offers far greater flexibility, scalability, and multi-channel automation. With AI-powered sales triggers, direct access to emails and phone numbers, and the ability to automate lead generation at scale, Persana gives your sales team everything they need to engage leads more effectively and on a larger scale.
Persana also provides superior value with no additional seat costs, full CRM integrations at no extra cost, and advanced automation tools to help your team scale their outreach efficiently. Whether you’re looking to expand your lead generation efforts or automate outreach across channels, Persana is the clear choice for sales teams looking to operate at scale.

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Sales and Marketing Teams Love Us

We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient.

Imad Badreddine

Apalca Leads

The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies

Richard Purcell

MoxieGTM

Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana

Maddie Bell

Scheduler AI