8 Free Sales Prospecting Tools to Try in 2025

Sales teams live and die by timing, but let's face it — we waste precious hours using free sales prospecting tools that just don't cut it.

Sales teams everywhere spin their wheels. They spend countless hours tracking leads, sorting contacts, and chasing follow-ups. These teams should focus on closing deals instead. The right prospecting tools can help you work smarter, not harder. You might want to quickly find quality leads, put your outreach on autopilot, or make scheduling a breeze.

We've gathered the best free tools to boost your sales prospecting and team's productivity. These sales prospecting platforms can detect patterns and opportunities that even seasoned sales reps might overlook.

What are some free sales prospecting tools?

You don't have to hunt endlessly to find good free sales prospecting tools. I've tested dozens of options and found several great solutions that work well without costing you anything.

Pick tools that fix the biggest gaps in your sales process. We'll look closer at each platform in the next sections.

Persana

Persana AI is a powerful and available option among free sales prospecting tools. Y Combinator backs this platform that simplifies your sales process. The platform builds highly accurate lead profiles by pulling information from over 75 data providers.

Persana key features

The platform's AI-powered automation system reduces sales cycle time by 65% and increases conversion rates by 30%. Here are the standout features:

• Waterfall enrichment system - Gets higher match rates for contact information than Apollo and ZoomInfo combined by combining multiple data sources

• Signal-based selling - Monitors 75+ buying intent indicators like job changes, funding rounds, website visits, and keyword intent

• 24/7 AI Sales Agent - Takes care of 90% of sales development and saves teams 8-10 hours each week on prospecting

• Live buyer alerts - Sends real-time notifications when prospects change roles so you can capture new accounts fast

PersanaVector™ technology is a game-changer that uses semantic intent recognition instead of basic keyword matching. This approach delivers 76% higher relevance scores than standard search methods.

The platform naturally merges with major CRM systems like Salesforce and HubSpot to keep your data in sync across your sales tools. The Chrome extension helps you gather key details about prospects right from their LinkedIn profiles.

Persana pricing

The platform uses a straightforward credit-based pricing system with no hidden fees. Most actions cost 1 credit, but phone numbers need 10 credits each.

Here's the pricing breakdown:

• Starter: $68/month (billed annually) with 24,000 credits/year

• Growth: $151/month (billed annually) with 60,000 credits/year

• Pro: $400/month (billed annually) with 216,000 credits/year

• Unlimited: $600/month (billed annually) with 600,000 credits/year

All paid plans give unlimited users access to 75+ data providers at a lower cost than a single provider subscription. New users can start with a free trial that includes 100 credits.

Persana best use case

Sales teams can improve their lead generation process without spending too much time on manual research. Teams using Persana report a 95% increase in qualified leads and save three weeks monthly by eliminating manual scoring.

This tool works best for businesses that want to:

• Build targeted lead lists with AI-powered research

• Track job changes and hiring signals for timely outreach

• Personalize outreach at scale using AI technology

• Simplify CRM data management and enrichment

The platform shines in signal-based selling by automatically detecting buying signals like funding news, hiring trends, G2 reviews, website visits, and keyword intent. This helps you find high-potential prospects at the perfect moment.

Visit their website to sign up for a free trial and explore how Persana can reshape your prospecting efforts.

Apollo.io

Apollo.io ranks among the top free sales prospecting tools in 2025. This complete sales intelligence platform provides a powerful free version. The platform's living database has over 210 million contacts, making it the perfect resource for sales teams who want quality leads without spending money upfront.

Apollo.io key features

Apollo.io works as an all-in-one prospecting command center that brings together data, engagement, and analytics. My deep look into the platform revealed these outstanding features:

• Extensive database access - You can access 210M+ contacts with verified emails and phone numbers to build targeted prospect lists

• Precision filtering - You'll find 65+ data filters to spot ideal leads using specific criteria like job titles, industries, and locations

• AI-powered lead scoring - The AI automatically spots high-value prospects by analyzing your account history and success patterns

• Buyer intent signals - You can identify prospects who actively research solutions like yours, which creates perfect timing for outreach

• Chrome extension integration - The powerful add-on naturally fits with Gmail, Google Calendar, Salesforce, and HubSpot. You can use Apollo's features anywhere online

The platform's persona settings are incredibly useful. They let you create ideal customer profiles that save you time during prospecting. Apollo's signal filters help you spot companies that got new funding or are hiring - vital signs of buying potential.

Apollo.io pricing

Apollo.io uses a tiered pricing structure with an excellent free option:

Free Plan: No cost and has:

• 100 credits to test the database

• 5 mobile credits monthly

• 10 export credits monthly

• Unlimited email credits (fair usage policy applies)

Basic Plan: USD 49.00 per user monthly (yearly billing) or USD 59.00 (monthly billing)

• 75 mobile credits monthly

• 1,000 export credits monthly

• Advanced filters and works with all email providers

Professional Plan: USD 79.00 per user monthly (yearly) or USD 99.00 (monthly)

• 100 mobile credits monthly

• 2,000 export credits monthly

• Dialer features and call recording

Organization Plan: USD 119.00 per user monthly (yearly) or USD 149.00 (monthly) with three users minimum

• 200 mobile credits monthly

• 4,000 export credits monthly

• Advanced security settings and custom reports

Apollo's credit system works like currency for contact details. Email verification needs 1 credit, while phone numbers need 8 credits. Extra credits cost USD 0.20 each once you use up your plan's allocation.

Apollo gives you a 14-day free trial of both Basic and Professional plans. You get 50 free email credits to try out the platform before you spend any money.

My time with Apollo.io shows it delivers great value through its free version and flexible paid options as your prospecting needs expand. The mix of data enrichment, engagement tools, and analytics makes it a valuable part of any sales tech stack.

GetProspect

GetProspect helps sales teams find verified contact information with its powerful email finder that comes with great free features. This Ukrainian-developed tool stands out among other free sales prospecting tools because it excels at finding and verifying emails with high accuracy rates.

GetProspect key features

The platform's core strength lies in finding and verifying professional email addresses. My testing revealed several impressive capabilities:

• Chrome extension integration - Gets contact details from LinkedIn profiles and websites with a single click

• B2B database search - You can search through 200 million+ B2B contacts using 17+ advanced filters like job title, location, and tech stack

• 95% data accuracy guarantee - You get your credits back if accuracy drops below this threshold

• Email verification system - Verifies emails live to ensure they work

• Contact enrichment - Enhances your contact lists with 40+ data points

• Bulk export capabilities - You can export 2,500 leads at once from LinkedIn searches

The platform's data organization features might be its biggest strength. Users can group prospects into custom folders and lists to manage campaigns easily. The system checks millions of emails daily to keep the database current.

GetProspect pricing

The platform uses credits with different pricing tiers:

Free Plan: No cost and has:

• 50 valid email credits each month (you only use credits for working emails)

• 100 verification credits monthly

• You can use unlimited accept-all emails until you hit the valid email limit

• Add as many team members as you want

• Use everything that paid plans offer

Starter Plan: USD 29.00 monthly (yearly billing) or USD 49.00 (monthly) gives you:

• 1,000 valid emails

• 2,000 verifications

• 5 phone number credits

Growth Plans: Cost between USD 49.00 and USD 199.00 monthly with more email credits (5,000-50,000)

The free plan gives you access to every feature, including the LinkedIn extension, advanced filtering, API access, and data export tools. Your credits refresh every 30 days, making this a true free option instead of just a trial.

GetProspect stands out from other sales prospecting apps because all plans give you the same features – you just get different credit amounts. The platform works as both a prospecting tool and a simple CRM, so teams can organize contacts without buying extra software.

The platform connects smoothly with popular CRMs like HubSpot, Salesforce, Pipedrive, and Zoho to make prospecting and outreach work better together.

Kaspr

Kaspr brings a simple plug-and-play approach to the sales prospecting tools landscape as a European B2B contact data provider. This tool works through a Chrome Extension that connects directly to LinkedIn and Sales Navigator, unlike other platforms that need extensive training.

Kaspr key features

Kaspr's core strength lies in pulling contact information while browsing professional profiles online:

• LinkedIn Chrome Extension - You can extract emails and phone numbers directly from LinkedIn profiles, searches, groups, and events

• Verified contact database - You get access to over 500 million B2B contacts with verified phone numbers and email addresses

• Real-time verification - Contact information stays accurate and up-to-date through continuous validation

• CRM integrations - The system connects smoothly with Salesforce, HubSpot, Pipedrive, and other popular platforms

• Lead management system - You can save, organize, and track prospects with customizable lists and notes

• Enrichment automations - The platform helps you create workflows to enrich and export contacts in bulk from different sources

Kaspr stands out from other b2b prospecting tools with its self-service model. You can start reaching out to prospects within minutes after signing up. The tool removes the need to switch between platforms by showing contact data right in your LinkedIn browser.

Kaspr pricing

The free plan offers great value with:

• 5 phone credits monthly (for accessing phone numbers)

• 5 direct email credits monthly (for personal email addresses)

• 10 export credits monthly (for exporting to CRMs or CSV)

• Unlimited B2B email credits

• Full access to the LinkedIn Chrome Extension

Paid plans come with enhanced capabilities:

Starter Plan: USD 49.00 per user monthly

• 1,200 phone credits per year

• 60 direct email credits per year

• 12,000 export credits per year

Business Plan: USD 79.00 per user monthly (annual billing) or USD 99.00 (monthly billing)

• 2,400 phone credits per license

• 2,400 direct email credits per license

• 30,000 export credits per license

Organization Plan: USD 99.00 per user monthly (minimum 5 licenses, annual billing only)

• 24,000 phone/direct email credits per workspace

• 120,000 export credits per workspace

Kaspr started with European contact data and now makes prospecting easier with its straightforward approach. Teams looking for reliable sales prospecting software will appreciate testing data quality before buying, without dealing with long implementation processes.

HubSpot CRM

HubSpot CRM acts as a central hub that organizes sales activities at no cost. This makes it a vital free sales prospecting tool for businesses of all sizes. The platform goes beyond contact management and simplifies the sales process with a user-friendly interface and powerful automation.

HubSpot CRM key features

HubSpot's free CRM shines through its power to bring customer data together from multiple touchpoints:

• Contact management system – Store unlimited contacts (up to a technical limit of 15 million) with detailed information about each lead's history and company background

• Deal pipeline tracking – Monitor sales opportunities through customizable pipelines with up to two pipelines in the free version

• Gmail and Outlook integration – Connect to your email inbox to track messages, set up team email accounts, and access time-saving tools

• Meeting scheduler – Send meeting links that sync with your calendar to eliminate scheduling back-and-forth

• Lead scoring capabilities – Set custom scoring criteria or let HubSpot create a system based on historical data

• Live chat functionality – Connect with website visitors in real-time to convert leads and provide support

Sales teams using HubSpot report a 78% increase in deal close rates after six months. The platform now has AI capabilities through Breeze Copilot (currently in Beta) that helps generate email copy and simplify prospecting processes.

HubSpot CRM pricing

HubSpot's free CRM provides significant value with no expiration date or credit card requirements:

Free Plan:

• Unlimited users and contacts

• Core CRM functionality with contact management and deal pipelines

• Email tracking and templates

• Live chat and chatbots

• Meeting scheduling capabilities

• Sales reporting dashboard

HubSpot uses a "hub" model where premium features come with paid plans. The Sales Hub Starter begins at USD 20.00 per month per user (with annual payment). Teams needing advanced prospecting features can opt for Professional plans starting at USD 90.00 per month per user.

HubSpot stands out among other sales prospecting software options because its free version works seamlessly with other free tools for marketing, sales, and service functions. Users get access to form builders, landing page creators, ad management tools, and simple email marketing features without paying.

HubSpot CRM gives sales teams a unified workspace to manage leads and track activities without platform switching. Small businesses and startups looking for b2b prospecting tools will find the free version a great starting point before upgrading to advanced paid features.

LinkedIn Sales Navigator

LinkedIn Sales Navigator reshapes how sales professionals connect with prospects on the world's largest professional network. This premium tool offers advanced capabilities that standard LinkedIn doesn't have, and it's specifically designed for sales teams looking for qualified leads and decision-makers.

LinkedIn Sales Navigator key features

Sales Navigator stands out with its complete prospecting capabilities:

• Advanced search filters – Utilize 50+ filters to pinpoint ideal prospects based on industry, seniority, company size, and more

• Relationship mapping – Create dynamic organizational charts that highlight stakeholders and identify gaps in buying committees

• Lead recommendations – Get AI-powered suggestions based on your saved leads, search history, and buyer interest

• Real-time alerts – Get updates about prospect activities such as job changes, content posting, and company updates

• TeamLink connections – Use your company's network to find warm introduction paths to prospects and customers

• InMail messaging – Connect directly with prospects outside your network using 50 monthly message credits

LinkedIn Sales Navigator pricing

Sales Navigator comes with three distinct pricing tiers:

Core Plan:

• USD 119.99 monthly or USD 1079.88 annually (USD 89.99/month)

• Simple features including advanced search, lead recommendations, and 50 InMail credits

Advanced Plan:

• USD 179.99 monthly or USD 1679.88 annually (USD 139.99/month)

• Has everything in Core plus team collaboration features, Smart Links, and Account IQ

Advanced Plus Plan:

• Starting at USD 1600.00 per seat annually

• Adds CRM integration, ROI reporting, and enterprise-level management

Many professionals start with the free 30-day trial available for Core and Advanced plans. This trial gives full access to advanced search capabilities, lead recommendations, and InMail messaging without upfront costs.

Sales Navigator's free trial makes it worth thinking over among free prospecting tools. A Forrester study showed the platform delivered a 312% ROI over three years and paid for itself in less than six months.

Lavender AI

Lavender AI works as a smart coach that helps sales teams write messages that get responses. This email prospecting tool uses artificial intelligence to analyze your emails, gives real-time suggestions, and improves reply rates by a lot.

Lavender AI key features

Lavender's platform has four main capabilities that turn regular sales emails into powerful outreach:

• AI Email Coach - Analyzes your messages against billions of data points to identify what drives replies and gives instant recommendations to improve results

• Email Scoring System - Gives a score from 1-100 based on structure, clarity, and personalization. Emails scoring 90+ get more replies

• Personalization Assistant - Brings prospect research right into your inbox with news, insights, and personality data to build stronger connections

• Mobile Optimization - Shows how emails will look on phones where 81% of emails are read. This ensures proper display on all devices

The platform works well with popular tools like Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. Lavender runs anywhere you send emails through its Chrome extension that adds email coaching to any web-based platform.

Lavender AI pricing

Lavender has a useful free plan and several paid options:

Free Forever Plan - USD 0.00

• Analyze 5 emails monthly

• Personalize 5 emails monthly

• Simple features and Gmail/Outlook integration

Starter Plan - USD 27.00 monthly (billed annually)

• Unlimited emails and personalization

• Complete AI recommendations

• Mobile optimization and multi-inbox support

Individual Pro Plan - USD 45.00 monthly (billed annually)

• Everything in Starter

• All integrations

• Priority support and dedicated customer success manager

Team Plan - USD 89.00 per seat monthly (billed annually)

• Combined email analytics

• Team AI coaching

• Human-led coaching programs

You can try all paid plans free for 7 days without a credit card. This makes it a great option among free sales prospecting tools. Students, job seekers, and bootstrapped entrepreneurs can get free access to Lavender's platform.

ZoomInfo (Free Trial)

ZoomInfo is a leader in B2B data that provides a limited free trial instead of a permanent free option. This resilient sales prospecting software lets teams experience enterprise-level data capabilities without immediate financial commitment.

ZoomInfo key features

The platform's popularity comes from several powerful features that users can access during the free trial:

• Detailed B2B database - Get company and contact information with verified email addresses, direct dial numbers, and mobile phone numbers

• Intent intelligence - Track signals throughout the buyer's experience to spot high-quality leads and emerging projects

• AI-powered analytics - Use predictive insights to identify accounts most likely to convert

• Lead enrichment - Clean and standardize information from over 60 verified sources

• AI-generated Ideal Customer Profile (ICP) - Learn about demographics, pain points, and purchasing behavior

• Chrome extension - Get phone numbers, email addresses, job titles, and key buying signals directly from LinkedIn, Sales Navigator, and websites

ZoomInfo excels at identifying purchase signals beyond basic data collection. The platform monitors over 75 buying intent indicators and delivers practical insights to help you find prospects actively researching solutions like yours.

ZoomInfo pricing

The platform's free trial gives you a quick look at their capabilities:

• Free Trial Duration: 2 days (48 hours)

• Trial Access: Has 200 bulk credits distributed by the account admin

• Team Capability: Works with up to 3 members, each getting credits to export leads

Users can also try ZoomInfo's "Lite" (formerly Community Edition) option to search the database and download up to 10 contacts monthly for free. The catch? You need to share your email contact book, headers, and signature blocks to help keep their data accurate.

The platform's paid plans start at USD 14995.00 yearly for the Professional plan, which includes 5,000 credits for up to three users. Extra users might cost up to USD 2500.00 each, but you'll need to contact sales for exact pricing.

The free trial is a great way to explore ZoomInfo's extensive database without commitment. Teams can review whether this premium B2B prospecting tool is worth the investment for their needs.

Conclusion

The right sales prospecting tools can boost your team's productivity and results by a lot. Eight free options are available with capabilities that cover everything in the prospecting process - from lead generation to email outreach. Apollo.io has an impressive database, while GetProspect does great at email verification. Kaspr makes LinkedIn prospecting easier, and HubSpot CRM creates a complete foundation for all your sales activities.

Modern sales teams need informed approaches instead of old manual methods. LinkedIn Sales Navigator helps you spot decision-makers quickly, and Lavender AI will give a better response rate for your outreach messages. ZoomInfo offers a short trial period that gives you access to enterprise-level data to kickstart your prospecting efforts.

Your most valuable asset in sales is time. These free tools eliminate tedious tasks so you can focus on what matters most - building relationships and closing deals.

My tests showed Persana works really well, especially when you have teams looking for complete data enrichment and automated prospecting. You can try it at Persana with their free credit offer.

Note that combining several tools based on your specific needs often works best. Begin with one or two tools that fix your biggest problems, then grow your toolkit as needed. Your prospects are waiting out there - these free tools just help you find and connect with them faster.

Key Takeaways

Modern sales teams need data-driven prospecting tools to work smarter, not harder, and these free options can transform your lead generation without upfront costs.

• Start with comprehensive free plans: Apollo.io offers 210M+ contacts, GetProspect provides 50 monthly email credits, and HubSpot CRM gives unlimited contact management—all permanently free.

• Leverage AI-powered automation: Tools like Persana reduce sales cycle time by 65% through waterfall enrichment and signal-based selling that tracks 75+ buying intent indicators.

• Focus on email effectiveness: Lavender AI acts as your email coach, scoring messages 1-100 and providing personalization insights to boost reply rates significantly.

• Combine multiple tools strategically: Use LinkedIn Sales Navigator for prospect identification, Kaspr for contact extraction, and HubSpot for pipeline management to create a complete workflow.

• Test premium features risk-free: ZoomInfo's 48-hour trial and LinkedIn Sales Navigator's 30-day trial let you access enterprise-level data before committing financially.