Persana vs Zoominfo

Advanced AI and Better Value for Your Sales Team

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Here's Why Teams Choose Persana over Zoominfo:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Free trial

200 credits (full access)

Data sources

75+

Add unlimited team members

Find companies hiring

New hire data enrichment

Track companies hiring (your own list)

Update frequency

Pro and Enterprise plans only

Import templates or playbooks

Pricing

Transparent and Fair

Personalized workflow building

Custom intent scoring

AI SDR

Yes.

Here's Why Teams Choose Persana over Zoominfo:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Free trial

200 credits (full access)

Data sources

75+

Add unlimited team members

Find companies hiring

New hire data enrichment

Track companies hiring (your own list)

Update frequency

Pro and Enterprise plans only

Import templates or playbooks

Pricing

Transparent and Fair

Personalized workflow building

Custom intent scoring

AI SDR

Yes.

Here's Why Teams Choose Persana over Zoominfo:

Features

Persana

Zoominfo

Advanced Contact & Account Search

Advanced Search Filters

One provider only

Data enrichment

Advanced Data Enrichment

Expensive adds-ons for enrichments

Alerts on lead signals

Hiring and Job Change Tracker

No real-time alerts

CRM integrations

Integrations with Top CRMs

Available, but limited flexibility

Advanced AI and scraping capabilities

AI Agent for research

No AI-driven research

Add your own API key

Yes, fully integrated

No API integration

Add Team Members

Add Unlimited Team Members

Pay Extra per Seat

Email waterfall feature

Maximum email coverage

No email waterfall

AI GTM Team feature

AI Prospecting on autopilot

No AI Agent features

Premade playbooks and templates

Yes, over 10+ proven playbooks

No pre-built playbooks

Custom intent scoring

Yes, tailored to your needs

No customizable intent scoring

Lead Quality

Industry leading accuracy

High cost, but limited flexibility

Cost

$

$$$

No Overpriced Multi-Year Contracts for your Sales Team

Persana offers flexibility to your Sales team enabling them to use existing tools to their full advantage. We don’t lock you in long term overpriced contracts that take a hit on your budgets.

Best Lead Quality in the Market

In third-party benchmarks, Persana outperforms ZoomInfo in terms of lead quality and data accuracy. Persana ensures that your data is always fresh, accurate, and sourced from multiple providers.

Add unlimited team members

With Persana, you can add as many team members as you want on any paid plan—at no extra cost. Whether your team is 5 people or 50, your pricing stays the same.

Zoominfo charges extra per seat, meaning the more team members you add, the more expensive it becomes.

Email Waterfall Feature

Persana’s email waterfall feature gives you access to multiple providers like Prospeo, Leadmagic, and more, ensuring maximum email coverage and find rate.

Zoominfo doesn't have email waterfall feature leading to subpar results.

Integrations with your favorite CRM

Persana seamlessly integrates with over 30+ best-in-class tools, including Smartlead, Instantly, BetterContact, Apify, and more. Zoominfo has limited CRM integrations available making it tedious to export and import the csv files wasting your precious time.

Expertly Curated Playbooks

Persana offers 10+ proven-to-work Sales playbooks, ready for immediate use in your outbound campaigns.

Zoominfo doesn't have any playbooks for new users making it tough to start.

Automation with Sales Triggers

Persana’s advanced AI automatically triggers outreach based on key signals, such as job changes, hiring trends, and social media engagement.This AI-driven intelligence improves your outreach timing and boosts conversion rates.

Why Persana over Zoominfo?

While ZoomInfo is a well-known player in the sales intelligence market, Persana surpasses it in terms of lead quality, flexibility, and cost-efficiency. Persana’s AI-powered research agentaand automated sals triggers make it the clear choice for sales teams looking for more affordable and flexible solutions.

Get started

Software you’ll no longer need

Replace all these other software with 90% cheaper pricing from Persana. Save over $62,250/yr.
Control your spend and consolidate subscriptions in one place.

Zoominfo

From $15,000/yr

Apollo

From $5000/yr

Usergems

From $16,400/yr

Sales Navigator

From $1250/yr

Seamless

From $15,000/yr

Clay

From $9600/yr

Weekly Lead Discovery

Weekly Lead Discovery

Get access to new leads every week with Persana’s AI-driven data intelligence. Let our AI GTM Team find, track, and nurture high-potential leads, so you can focus on closing deals and growing your business.

Trigger-based Outreach

Trigger-based Outreach

Engage with prospects based on key signals like job changes, hiring trends, and social intelligence. Persana automatically detects these changes, giving you the perfect timing to reach out and convert leads into customers.

Trusted by Sales and Marketing Teams Everywhere

Sales and Marketing Teams Love Us

Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine

Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell

MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell

Scheduler AI