Persana vs Zoominfo
Advanced AI and Better Value for Your Sales Team
Why Persana is a go-to option for your Sales and GTM team than Zoominfo
Persana offers flexibility to your Sales team enabling them to use existing tools to their full advantage. We don’t lock you in long term overpriced contracts that take a hit on your budgets.
Best Lead Quality in the Market
In third-party benchmarks, Persana outperforms ZoomInfo in terms of lead quality and data accuracy. Persana ensures that your data is always fresh, accurate, and sourced from multiple providers. You can be sure you’re getting better, higher-quality leads that convert into real business opportunities.
ZoomInfo relies on its own internal database, which can be expensive to access and less versatile. It often requires costly add-ons for data enrichment, leading to higher costs for limited features.
Automation with AI-Driven Precision and Sales Triggers
Persana’s advanced AI automatically triggers outreach based on key signals, such as job changes, hiring trends, and social media engagement. With social listening, This AI-driven intelligence improves your outreach timing and boosts conversion rates.
ZoomInfo does not offer real-time alerts or advanced AI-powered triggers, leaving your team reliant on static data and more manual work to maintain an effective outreach strategy.
Add Unlimited Team Members
With Persana, you can add as many team members as you need on any paid plan—at no extra cost. Whether your team is small or large, your pricing remains the same.
ZoomInfo charges by the seat, which significantly drives up costs as your team grows, making it harder to scale efficiently.
Best Integrations to Maximize Efficiency
Persana integrates with over 30+ best-in-class tools, including Smartlead, Instantly, BetterContact, Apify, and more. Persana allows you to connect to all your favorite tools, ensuring a flexible and streamlined workflow.
While ZoomInfo offers CRM integrations, it lacks the flexibility and depth of Persana’s integrations, limiting how much you can extend your tech stack.
Email Waterfall Feature
Persana’s email waterfall feature gives you access to multiple providers like Prospeo, Leadmagic, and more, ensuring maximum email coverage. This ensures your sales team has the most accurate email addresses for effective outreach.
ZoomInfo doesn’t offer an email waterfall feature, meaning you could end up with less comprehensive email data, leading to gaps in your outreach.
Proven to work Template and Playbooks
Persana offers 10+ proven sales playbooks that are ready to use and optimized for immediate impact. These playbooks allow your team to get up and running faster, without needing to build workflows from scratch.
ZoomInfo doesn’t offer pre-built playbooks, requiring your team to invest more time and effort into building campaigns from the ground up.
Custom Intent Scoring and External Data Enrichment
With Persana, you can customize your outreach with intent scoring that’s tailored to your business. Additionally, HTTP API and webhooks allow for seamless integration of external data sources, giving you the flexibility to enrich your lead lists quickly and efficiently.
ZoomInfo lacks customizable intent scoring and does not allow for easy integration with external data enrichment tools, limiting your ability to refine and optimize your lead lists.
What should you choose?
While ZoomInfo is a well-known player in the sales intelligence market, Persana surpasses it in terms of lead quality, flexibility, and cost-efficiency. Persana’s AI-powered research agent, automated sales triggers, and extensive integrations make it the clear choice for sales teams looking for more affordable and flexible solutions.
With Persana, you get more accurate data, automation, and no extra charges for additional team members. The platform’s ability to integrate with 30+ tools, use proven sales playbooks, and trigger outreach based on real-time signals like job changes, hiring trends, and social signals gives your sales team a significant edge.
Trusted by Sales and Marketing Teams Everywhere
We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient.
Imad Badreddine
Apalca Leads
The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies
Richard Purcell
MoxieGTM
Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana
Maddie Bell
Scheduler AI
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