8 Best B2B Data Providers That Actually Work in 2025

B2B data providers struggle with a stark reality: 70.3% of B2B data becomes obsolete each year. Your valuable contact information from January could turn worthless by December.

This comprehensive review highlights the top B2B data providers that consistently deliver results in 2025. Each platform brings unique advantages to the table. Some excel in contact database size while others focus on specialized compliance features. Your choice depends on what matters most - global reach, accurate data, or compliance standards.

Let this piece be your compass in the dynamic B2B data marketplace.

What Is a B2B Data Provider?

B2B data providers form the backbone of modern sales and marketing operations. They collect, organize, and distribute valuable business information. These specialized companies gather vital data points about other businesses—from contact details to firmographic information—and make them available to organizations that want to improve their lead generation efforts.

Core Function and Data Types

B2B data providers put together complete information sets that include:

• Company characteristics (size, location, industry, and revenue)

• Professional contact details (emails, phone numbers, job titles)

• Decision-maker information with purchasing power

• Technological infrastructure data

• Intent signals and buying behaviors

This business intelligence comes from two main sources. Public sources like websites, social profiles, news articles, and email signatures are available freely. Private sources need subscription or payment access and include paywalled websites, financial intelligence platforms, and specialized data-as-a-service providers.

Data Delivery Evolution

B2B data distribution has changed by a lot. Companies used to download static CSV files that needed manual updates and CRM uploads. Modern providers now offer dynamic sales intelligence platforms with automatically refreshed data that combine smoothly with existing tools. These changes address a key challenge—B2B data decays remarkably fast, at approximately 70.3% per year.

Strategic Business Applications

Companies use B2B data providers to:

1. Identify and target potential customers precisely

2. Learn about prospect needs and priorities

3. Create more effective marketing campaigns

4. Optimize outbound sales strategies

5. Improve account-based marketing operations

A SaaS company that offers marketing automation software might team up with a data provider to name just one example. They can identify businesses that hired marketing managers recently—creating perfectly timed, personalized outreach opportunities.

Quality Considerations

B2B data providers don't all deliver equal value. The best vendors stand out through:

• Data accuracy and verification processes

• Freshness and update frequency

• Complete industry and geographic coverage

• Compliance with global privacy regulations

• Integration capabilities with existing tech stacks

8 Best B2B Data Providers and Vendors

1. Persana

   

Persana, a Y Combinator-backed company, stands out from other b2b data providers. They combine AI technology with data from over 75 sources to make sales prospecting and lead generation easier. Their waterfall enrichment approach gives them an edge in data matching and accuracy over traditional vendors.

Persana Key Features

The platform offers several unique capabilities that separate it from other b2b database providers:

• Waterfall Enrichment Technology: Get detailed data from multiple providers through a single platform. You only pay for new information.

• Intent Signal Tracking: The system tracks job changes, hiring patterns, funding rounds, and website visits to find high-potential prospects.

• AI-Powered Personalization: The system creates custom email and LinkedIn messages at scale. Users often mention this as their best feature.

• Quantum Agent Technology: AI agents work around the clock to qualify leads and add tech stack data and decision-maker details to contact lists.

• Multi-Source Integration: The platform combines information from 75+ leading data providers through a proprietary orchestration layer.

Persana Pros and Cons

Pros:

• Better match rates than Apollo and ZoomInfo combined

• Sales professionals save 8-10 hours weekly on prospecting

• Every paid plan supports unlimited team members

• You get instant alerts when prospects change jobs

• Uninterrupted integration with major CRMs like Salesforce and HubSpot

Cons:

• Learning the platform takes time

• The login process seems unusual to some users

• Customer service documentation needs work

• Lower-tier plans have fewer integration options

Persana Pricing

The platform offers clear pricing tiers:

• Free: Basic features, no credit card needed

• Starter: $68/month with 24,000 annual credits

• Growth: $151/month includes 60,000 annual credits and more integrations

• Pro: $400/month with 216,000 annual credits and advanced webhook integrations

• Unlimited: $750/month for unlimited enrichments plus 50,000 credits for external data sources

Best For Using Persana

The platform works great for:

• Sales teams targeting growing companies that are hiring actively

• Companies looking to cut their sales cycle time by up to 65%

• Businesses that want event-driven prospecting based on triggers like new CTO hires

• Teams needing to find high-intent prospects through signal-based selling

The platform helps you catch buyers before they reach the RFP stage, especially when you have complex solutions to sell. Visit Persana to see how their waterfall enrichment technology can boost your prospecting results.

2. Apollo.io

   

Apollo.io stands out as a powerhouse among b2b data providers with its impressive database of over 210 million verified contacts across 35 million companies worldwide. The platform sets itself apart by combining resilient prospecting capabilities with direct outreach functionality in one platform.

Apollo.io Key Features

Apollo's data platform excels through these distinctive capabilities:

• Living Data Network: Maintains data accuracy through 2+ million data contributors, email engagement tracking, and proprietary web-crawling algorithms

• Advanced Search Precision: Uses 65+ data attribute filters for targeted prospecting

• Integrated Engagement Tools: Provides email sequencing, AI-assisted writing, and multi-channel outreach from one interface

• Data Verification: Uses a 7-step email verification process to ensure validity, particularly for catch-all domains

• Intent Signal Tracking: Spots high-potential prospects who actively research solutions in your space

The platform's Chrome extension boosts functionality and lets users pull data straight from LinkedIn or company websites without tab switching.

Apollo.io Pros and Cons

Pros:

• One platform that combines data access with outreach capabilities

• Free tier offers 10,000 monthly email credits

• Blends with major CRMs including Salesforce and HubSpot

• Real-time data enrichment updates automatically with job changes

• Better value compared to competitors like ZoomInfo and Lusha

Cons:

• Credit system restricts access to direct dials and mobile numbers

• Users report occasional data accuracy issues

• Platform slows down during peak usage

• Customer support takes longer than expected

• Professional license at $99/month might be too expensive for freelancers

Apollo.io Pricing

Apollo offers four main pricing tiers:

• Free: 10,000 email credits, 5 mobile credits, and basic platform access

• Basic: $49/month per user with annual billing, unlimited email credits, 25 mobile credits, and 250 export credits

• Professional: $79-99/month per user includes AI-assisted writing, uncapped sending limits, and extra credits

• Organization: $119-149/month per user needs minimum 3 users, adds advanced reporting, call transcription, and customizable permissions

Users who switch to Apollo report significant efficiency gains, with some achieving 75% more meetings booked.

3. ZoomInfo

   

ZoomInfo leads the pack of b2b data providers in 2025. Its massive database contains 321 million professional profiles and information about 104 million companies worldwide. This 10-year-old platform uses advanced AI technology to give complete business intelligence to sales, marketing, and recruiting teams.

ZoomInfo Key Features

The reliable platform offers these notable capabilities:

• AI-Powered Data Analysis: It processes and categorizes vast amounts of information. Teams can focus on high-value prospects through better predictive analytics

• Comprehensive B2B Database: The database has over 220,000 professional profiles, 150,000 email addresses, and 100,000 company profiles that update regularly

• Advanced Search and Filtering: Users can target precisely based on industry, job title, location, company size, and revenue metrics

• CRM Integration: The system blends with popular platforms like Salesforce, HubSpot, and Marketo to optimize workflows without manual data entry

• Real-Time Data Verification: The system confirms contact information to reduce email bounce rates and make prospecting more reliable

• OperationsOS Suite: The platform's data management features match, unify, deduplicate, normalize, cleanse, and enrich data through codeless orchestration software

ZoomInfo Pros and Cons

Pros:

• A reliable customer database with detailed company and contact information

• Contact details are verified with accurate phone numbers and email addresses

• Intent data helps identify prospects who actively search for services

• Advanced search options with detailed filters for precise targeting

• Data cleanup tools help keep contact lists accurate

Cons:

• Users must schedule a live demo to access the free trial

• The free plan shows only 10 contacts

• Pricing isn't publicly available

• Small businesses might find subscription plans expensive

• New users face a steep learning curve with the complex interface

ZoomInfo Pricing

The pricing structure has three main tiers:

• Professional Plan: Annual cost starts at $14,995 for up to three users with 5,000 annual bulk credits

• Advanced Plan: Yearly cost begins at $24,995, including 10,000 annual bulk credits plus 1,000 monthly user credits

• Elite Plan: Annual pricing starts from $39,995 with Advanced plan's credit structure plus premium features

The platform also offers specialized packages for different departments:

• Sales (SalesOS): Tools for prospecting, lead generation, and engagement

• Marketing (MarketingOS): Better targeting, campaign effectiveness, and informed strategies

• Talent (TalentOS): Tools that help recruiters find and connect with candidates

4. UpLead

   

UpLead stands out among b2b data providers with its steadfast dedication to accuracy. The platform guarantees 95% data accuracy in its database of over 160 million B2B contacts spread across more than 200 countries. The company takes a different approach from its competitors. Rather than chasing bigger databases, it delivers verified, high-quality leads that convert.

UpLead Key Features

The platform shines through these notable capabilities:

• Real-Time Email Verification: The system verifies every email address right when you download it. This significantly cuts down bounce rates and ensures your emails reach their destination

• Extensive Search Capabilities: You get more than 50 specialized filters. These include job title, industry, location, management level, and revenue metrics to help you find exactly who you need

• Technographic Data: You can generate qualified leads based on their tech stack, with data covering 16,000+ technologies

• Chrome Extension: The tool helps you find verified emails and phone numbers as you browse LinkedIn profiles or company websites

• Data Enrichment: The system adds over 50 more data points to your existing contact and company records

• Intent Data: You can see what kinds of purchases businesses actively research

UpLead Pros and Cons

Pros:

• Data accuracy hits 95% with a solid guarantee

• Complete CRM integration works with Salesforce, HubSpot, and Zoho

• Mobile direct dials connect you straight to decision-makers

• User-friendly interface makes searching simple

• Prices stay competitive compared to enterprise options

Cons:

• You won't find a mobile app

• Credit-based system might restrict high-volume users

• Customization options don't cover specific industry needs

• Extra credits can get pricey for teams that go over monthly limits

UpLead Pricing

The platform offers clear, credit-based pricing in several tiers:

• Free Trial: You get 5 credits over 7 days with simple features

• Essentials: $99/month brings 170 credits including verified emails, mobile numbers, and CRM integration

• Plus: $199/month gives you 400 credits plus data enrichment, technographics, and advanced filters

• Professional: Large organizations can get custom pricing with annual billing, intent data, full API access, and dedicated support

One credit gets you one contact's email and direct dial information. The platform offers extra credits at a discount ($0.50-$0.60 per credit) if you use up your monthly allowance.

5. Lusha

   

Lusha has earned the trust of more than 280,000 companies and leads the pack among b2b data providers with its commitment to compliance and data verification. The platform's database includes over 100 million business email addresses and 60 million decision-maker contacts from 15 million company profiles. Sales professionals can easily find verified contact information they need.

Lusha Key Features

Lusha stands out with these powerful capabilities:

• Verified Contact Data: A seven-step verification process ensures business emails and direct phone numbers stay accurate

• Chrome Extension: Contact information appears with one click while browsing LinkedIn profiles or company websites

• Data Enrichment: Access to 12 detailed contact attributes (including full name, job title, seniority) and 25 company attributes (such as revenue range, employee count, technologies used)

• Compliance Focus: The platform holds certifications for GDPR, CCPA, ISO 27701, and ISO 27001, making it "the only fully compliant B2B data provider"

• AI-Powered Recommendations: Smart prospect lists based on ideal customer profiles make outreach more effective

Lusha Pros and Cons

Pros:

• Top-tier compliance standards protect legal data usage

• Immediate verification reduces bounce rates

• The accessible interface and Chrome extension make prospecting easier

• The platform merges with major CRMs including Salesforce, HubSpot, Zoho, and Pipedrive

• Data accuracy improves through contributions from 1.5 million users

Cons:

• High-volume users face limits with the credit-based system

• The free plan gives only 5 credits monthly

• Data accuracy shows inconsistencies sometimes

• Lower-tier plans lack customization options

• Users can't access a mobile app

Lusha Pricing

The platform uses credits - one credit reveals an email address while phone numbers need 10 credits:

• Free: One user gets 5 monthly credits with simple prospecting features

• Pro: Users pay $29-39 monthly for 40 credits (480 yearly) plus list management

• Premium: Each user pays $51-69 monthly for 80 credits (960 yearly) with bulk show features

• Scale: Custom pricing includes unlimited credits (fair usage policy: 2,000-5,000 monthly credits), advanced team management, intent signals, and API access

Monthly plan credits stack up to double your plan's limit. Annual plans give all credits upfront, but unused credits expire at year-end.

6. Cognism

   

Cognism stands out as a Europe-first b2b data provider with unmatched EMEA coverage. The platform provides 180% more contacts in the UK and 250%+ more contacts in France and Germany than competitors like ZoomInfo. Their phone-verified mobile database has become well-known and contains 50 million US mobile numbers—twice ZoomInfo's coverage.

Cognism Key Features

The platform stands apart from other b2b data vendors with these distinctive capabilities:

• Diamond Data®: Phone-verified mobile numbers connect with 87% of prospects. Each number is manually called to confirm identity and contact accuracy

• Signal Intelligence: Tracks important buying indicators like hiring trends, funding alerts, technology usage across 20,000+ technologies, and M&A activities

• Compliance-First Approach: The platform checks 13 global Do-Not-Call lists—more than any competitor. This ensures all data meets GDPR and CCPA requirements

• Unrestricted Data Access: The platform lets you export unlimited individual and page-level data (up to 25 records at a time), unlike credit-limited platforms

• AI Search: You can find prospects using ChatGPT-style textual or voice prompts for better targeting

Cognism Pros and Cons

Pros:

• European data coverage excels for companies moving into EMEA markets

• Verified mobile numbers lead to 3X more conversations, so you make fewer calls

• Database without personal email addresses helps with compliance

• All packages come with major CRM and sales engagement tool integrations

• Accessible interface with 99% customer support satisfaction

Cons:

• Costs more than some competitors

• Diamonds-on-Demand verification limits you to 50 monthly contacts on highest tier plans

• Standard pricing structure lacks transparency

• Bombora powers intent data, available only as an add-on

• Some users report occasional data accuracy issues

Cognism Pricing

Cognism tailors pricing to specific business needs. Here's what you can expect:

• Two main packages: Grow and Elevate (includes Signals)

• Approximate range: $30,000-$100,000 yearly based on organization size

• Pricing structure: You pay a flat platform fee plus per-user licensing costs

• No hidden fees: Every package includes onboarding, training, and customer support

Both packages come with contact and company data that includes Diamond Data® contacts. The Elevate package adds advanced intelligence and practical signals to identify in-market accounts.

7. Seamless.AI

   

Seamless.AI has made its mark in the b2b data market from its Columbus, Ohio headquarters. The company maintains a massive database of more than 1.3 billion business contacts from 121 million companies. Their AI-powered approach to real-time data verification sets them apart from competitors.

Seamless.AI Key Features

Seamless.AI stands out among b2b data providers with these distinctive capabilities:

• Real-Time Search Engine: The first and only real-time search engine for B2B sales leads that continuously crawls the web to find and confirm contact information

• AI Research Technology: The system uses artificial intelligence to search multiple data points on the public web and delivers fresh, confirmed contact details with each search

• Complete Integration: The platform connects with one click to Salesforce, HubSpot, Salesloft, Outreach, and Pipedrive. Users can also link to 6,000+ more tools through Zapier

• Buyer Intent Feature: The system spots prospects who actively search for your services. This helps you reach decision makers ready to buy

• Chrome Extension: Users can build prospect lists while browsing without switching between apps

Seamless.AI Pros and Cons

Pros:

• A big database with up-to-the-minute verification improves data accuracy

• AI-powered tools make prospecting tasks automatic

• Intent data spots high-potential prospects ready to buy

• Smooth integration with popular sales tools

• Chrome extension makes list building easy from any website

Cons:

• Lower-tier plans limit access with credit-based system

• Some users question data accuracy at times

• Costs are not shown publicly

• Multiple customers report auto-renewal problems

• Support response times vary based on reviews

Seamless.AI Pricing

The platform offers four pricing tiers, though exact costs aren't publicly displayed:

• Free Plan: Users get 50 lifetime credits with simple features

• Basic Plan: Users pay around $147/month for 250 monthly credits

• Pro Plan: Each user receives 1,000 daily credits at about $99/user/month

• Enterprise Plan: Custom pricing comes with individual credit allocation, quarterly business reviews, and a dedicated account manager

Extra features like AI Writer, job change alerts, and automatic list building (Autopilot) need additional payment on any plan.

8. LinkedIn Sales Navigator

LinkedIn Sales Navigator controls the world's largest professional network to connect B2B sales teams with decision-makers. This specialized platform stands apart from other b2b data providers through its relationship-based approach to prospecting and engagement.

LinkedIn Sales Navigator Key Features

Sales Navigator's arsenal of sales tools has:

• Advanced Search Functionality: Access to over 50 specialized filters to precisely target prospects based on industry, job title, company size, and more

• Relationship Explorer: Identifies optimal paths into accounts by analyzing target personas, relationship signals, and shared experiences

• InMail Messaging: 50 direct messages monthly across all subscription plans, allowing outreach to prospects outside your network

• Buyer Intent Signals: Ranks accounts by interest level and alerts users to specific activities showing purchase intent

• Account IQ: AI-powered company summaries speed up account research and preparation

• TeamLink: Your company's collective network reveals the best paths into prospect accounts

LinkedIn Sales Navigator Pros and Cons

Pros:

• Lead Spotlights uncover hidden connections within target accounts

• Past customers might support your solution

• Key decision-maker activities trigger immediate alerts

• Team selling benefits from shared account mapping

• Popular CRM integration streamlines workflow

Cons:

• Simple prospecting tools cost less

• New users face a learning curve due to complex interface

• Message archiving capabilities remain limited

• Users report occasional search result inconsistencies

• Data export comes with restrictions

LinkedIn Sales Navigator Pricing

LinkedIn Sales Navigator comes in three main tiers:

• Core: $99.99/month or $79.99/month with annual billing ($959.88/year)

• Advanced: $149.99/month or $108.33/month with annual billing ($1,300/year)

• Advanced Plus: Custom pricing starts at $1,600 per seat annually with enhanced CRM integration

Sales Navigator proves its worth with a 312% ROI over three years and pays for itself in less than six months according to a Forrester study. Teams looking for relationship-based sales intelligence should seriously consider this option.

Conclusion

Your specific business requirements and target markets will determine the best B2B data provider for your needs. Data quality and freshness should be your top priorities, especially since 70.3% of data decays each year. Each provider brings something unique to the table - from massive databases to high accuracy guarantees, compliance certifications, and specialized features.

AI-powered verification and intent tracking have become basic features in the fast-changing B2B data world. Start with a provider that offers strong data quality without long-term contracts.

Companies looking to balance AI personalization, data accuracy, and intent tracking can check out Persana's innovative platform. Their waterfall enrichment approach has proven to get better results.

Note that the priciest provider isn't always the best fit for you. Look for a data partner that makes your team more efficient, gives you practical information, and helps you reach decision-makers with accurate contact details quickly.

FAQ

Many businesses ask questions when choosing b2b data providers. Here are the two questions we hear most often from companies looking for data vendors.

Which B2B Data Provider is the Best?

The "best" b2b data provider depends on your business needs. Research shows B2B companies that use analytics are 1.5 times more likely to grow faster than their competitors. Your ideal provider should match your:

• Industry and geographic focus - Some providers excel in specific regions (like Cognism in EMEA)

• Data quality needs - Companies like UpLead guarantee 95% accuracy

• Budget constraints - Prices range from $29/month to $30,000+ annually

• Compliance requirements - Vendors check between 1-13 different Do Not Call lists

Start by testing data samples of 100-300 contacts to check accuracy. Then review how well the provider works with your existing tech stack and how open they are about their data collection methods.

How is B2B data used in marketing and sales?

B2B data helps generate revenue across different business functions. Marketing and sales teams use this data to:

• Lead generation - Find and target the right companies and decision-makers

• Customized outreach - Create relevant messages based on firmographic and technographic data

• Account-based marketing (ABM) - Build campaigns for specific high-value accounts

• Campaign segmentation - Boost engagement through precise audience targeting