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Persana vs Apollo

Persana is the gold standard in sales intelligence and lead generation.

Trusted by 1000+ companies

  • MOXIEGTM

Here's Why Teams Choose Persana over Apollo:

See how our platform outshines the competition in features, benefits, and value

Features

Persana

Apollo

Contact & account search with

75+ data points

One provider only

Data enrichment

Very Limited

Alerts on lead signals

Very Limited

CRM integrations

Very Limited

Advanced AI and scraping capabilities

AI Agent for research

No AI Agent

Add your own API key

Yes, fully integrated

No support

Integrations with Smartlead and Instantly, and other email senders

Yes

No integrations

Email waterfall feature

Maximum email coverage

No email waterfall

Premade playbooks and templates

Yes, over 10+ proven playbooks

Lacks robust playbooks support

Custom intent scoring

Yes, tailored to your needs

None

HTTP API and Webhooks

Full support for external data

No API/Webhook for external data

Lead Quality

Industry leading accuracy

Lower data accuracy. Limited results.

Cost

$

$$$

Here's Why Teams Choose Persana over Apollo:

See how our platform outshines the competition in features, benefits, and value

Apollo

Features

Apollo

Contact & account search

Data enrichment

Alerts on lead signals

CRM integrations

Advanced AI and scraping capabilities

AI Agent for research

Add your own API key

Integrations with Smartlead and Instantly

No integrations

Email waterfall feature

Premade playbooks and templates

Custom intent scoring

HTTP API and Webhooks

Here's Why Teams Choose Persana over Apollo:

See how our platform outshines the competition in features, benefits, and value

Apollo

Features

Apollo

Contact & account search

Data enrichment

Alerts on lead signals

CRM integrations

Advanced AI and scraping capabilities

AI Agent for research

Add your own API key

Integrations with Smartlead and Instantly

No integrations

Email waterfall feature

Premade playbooks and templates

Custom intent scoring

HTTP API and Webhooks

Why Persana is better than Apollo for your Sales Team and GTM Process

Persana helps you build specific and sophisticated outbound workflows tailored to your Company. Add your favorite tools and integrations to automate the process. This way your outbound machine is not tied to 1 single tool.

Best Lead Quality in the Market

Apollo has only 1 database of leads which isn't updated regularly which can limit your outbound efforts. Some users reported Apollo emails bounce rate is very high making it risky for your campaigns.


Persana has 75+ top data providers for maximum data coverage at an affordable price.


Add unlimited team members

With Persana, you can add as many team members as you want on any paid plan—at no extra cost. Whether your team is 5 people or 50, your pricing stays the same.


Apollo charges extra per seat, meaning the more team members you add, the more expensive it becomes.

Add Your Own API Key

With Persana you can bring in your own API key to save on credits and make data enrichments affordable.


On Apollo you don't have an option to add your API key which makes it expensive and inflexible for modern sales and GTM teams.

Integrations with your favorite CRM

Persana seamlessly integrates with over 30+ best-in-class tools, including Smartlead, Instantly, BetterContact, Apify, and more.


Apollo has limited CRM integrations available making it tedious to export and import the csv files wasting your precious time.

Expertly Curated Playbooks

Persana offers 10+ proven-to-work Sales playbooks, ready for immediate use in your outbound campaigns.


Apollo lacks the depth and variety of premade playbooks, leaving your team to develop workflows manually.

Email Waterfall Feature

Persana provides a powerful email waterfall feature, giving you access to the most accurate, up-to-date work emails from data providers like Prospeo, Leadmagic, and more. You get maximum lead coverage with less cost for you.


Apollo doesn’t have email waterfall, meaning you’re stuck with their limited database and less comprehensive results.

What should you choose?

While Apollo is a robust tool with a large database and solid sales features, Persana stands out with its AI-powered research agent, best-in-class lead quality, automated sales triggers like job changes and social engagement, and seamless integration with 30+ tools.
Persana offers superior email accuracy with its unique email waterfall feature, pre-built sales playbooks, and custom intent scoring. Plus, its HTTP API and webhooks allow for fast external data enrichment, giving you an edge in both outbound and inbound campaigns.

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Sales and Marketing Teams Love Us

Sales and Marketing Teams Love Us

We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient.

Imad Badreddine

Apalca Leads

The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies

Richard Purcell

MoxieGTM

Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana

Maddie Bell

Scheduler AI

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