10 Best Video Prospecting Tools for Sales Pros in 2025

Video prospecting tools have changed the way we connect with potential customers. This makes perfect sense since our brains process visual information 60,000 times faster than text.

Sales prospecting kicks off the selling process when we find and reach out to potential customers who might need our products or services. The right tools make this process smoother, help you target qualified leads precisely, and boost your chances of closing deals.

Sales teams know that poor prospecting doesn't just create frustration—it stands between them and their sales targets. We've put together a list of the 10 best video prospecting tools you can use in 2025 that will help you build a stronger sales pipeline and turn more prospects into customers.

Gan.AI

Gan.AI distinguishes itself from other video prospecting tools through its individual-specific approach to personalized video creation. The platform lets sales professionals record a video once and generate thousands of personalized versions with customized variables. This makes each recipient feel valued and encourages them to participate.

Gan.AI Key Features

The platform's capabilities go way beyond the reach and influence of simple video recording:

• AI-Powered Personalization: Create tailored videos that address prospects by name, highlight specific pain points, and use customized visuals with perfect lip synchronization.

• Voice Cloning Technology: Clone your voice to deliver natural-sounding personalized messages that improve authenticity while you retain control.

• Multilingual Support: The platform supports 30+ global languages and 22 Indic languages with flawless lip-sync and voice adaptation.

• Custom Landing Pages: Every video naturally gets its own AI-generated landing page that showcases your branding elements and calls-to-action.

• CRM Integration: The platform smoothly connects with popular tools like HubSpot, Salesforce, and Zapier to streamline your workflow.

Gan.AI's most impressive aspect is knowing how to incorporate variables in both the script and video frames. Sales teams can create individual-specific experiences that strike a chord with prospects on a deeper level.

Gan.AI Pros and Cons

Pros:

• Time Savings: Teams report saving up to 8 hours per week per representative.

• Better Engagement: Personalized video messages are 300% more likely to receive replies than standard outreach.

• Higher Conversion Rates: The platform delivers a 3X+ increase in conversion rates compared to regular video campaigns.

• Scalable Personalization: You can create hundreds or thousands of tailored videos with minimal effort.

• Detailed Analytics: Learn about viewer engagement to refine your prospecting strategy.

Cons:

• Learning Curve: Users might need time to master advanced features like AI voice cloning.

• AI Accuracy Dependency: Your videos' effectiveness depends on the precision of AI algorithms.

• Risk of Over-Automation: Like any AI tool, you might lose the human touch if not used thoughtfully.

• Privacy Concerns: Be careful when entering proprietary or sensitive information into AI tools.

Sales professionals recommend reviewing all generated content before sending. They emphasize that you should "never just copy and paste an AI generated response" without verification.

Gan.AI Pricing

Gan.AI's pricing structure fits different business needs:

• Studio Free: This no-cost plan has HD screen and camera recording, one free avatar creation, AI captions, and 10 personalized video credits.

• Studio Plus: For $25-30 monthly, you get unlimited avatar videos, 50 personalized video credits monthly, and website video overlay features.

• Studio AI: At $120 monthly, this plan offers three avatar creations, 500 personalized video credits, API access, and major CRM platform integrations.

• Studio Enterprise: Custom pricing serves brands needing production-grade AI video personalization, advanced features, and dedicated account management.

Gan.AI is a vital solution for sales teams who want to distinguish their prospecting approach. It combines personalization with efficiency, making it stand out among today's video prospecting tools.

Potion

Potion stands out as a game-changing AI-driven video platform that helps sales professionals reach more prospects. This smart tool lets users create custom videos at scale and gets better responses from potential clients.

Potion Key Features

The platform packs several powerful features that set it apart from other video tools:

• AI Face & Voice Cloning - Make videos that look and sound like you with precise lip-sync technology. No need to record multiple takes.

• AI Gesture Cloning - Your videos look natural with realistic body movements.

• Multi-language Generation - Connect with prospects worldwide in their native language.

• Dynamic Video Personalization - Each video speaks directly to prospects with their names, company logos, and specific challenges.

• Screen Recording to AI Video - Your screen recordings become AI videos with custom backgrounds.

• Custom Branded Video Pages - Your brand's look and feel shows up on every landing page.

• CRM Integration - Works naturally with more than 50 sales and marketing tools.

• Video Analytics - See how viewers interact with your videos and make your outreach better.

The core team loves how the platform creates bulk videos while keeping each message personal.

Potion Pros and Cons

Pros:

• Amazing Results - Users get 5x more responses than traditional methods.

• Quick Creation - Sales teams can make thousands of custom videos in no time.

• Simple Setup - The accessible interface needs little training.

• Great Support - Users love the helpful onboarding and quick customer service.

• Real Success - Companies using Potion booked 45 meetings and closed $168,000 in yearly deals.

Cons:

• Wait Times - Bulk videos take 15-30 minutes to process, which might slow urgent campaigns.

• Price Tag - Small businesses might find the cost steep.

• Account Issues - Some users struggled to cancel trial accounts.

The platform brings huge value to sales teams. Teams should think over if the investment matches their goals and budget.

Potion Pricing

Potion comes in three flavors to fit different business sizes:

• Starter Plan: $99.00/month per workspace includes a 7-day free trial, 750 dynamic AI videos monthly and 3 full AI video templates.

• Professional Plan: $299.00/month per workspace gives unlimited AI videos, plus Zapier webhooks, multi-user workspaces, custom branding, and priority support.

• Enterprise Plan: Custom pricing includes white-label video AI, strategy talks, team coaching, top-priority support, and better security with SOC2 compliance and data encryption.

Bigger teams can get volume discounts, making it work well as they grow.

Sales teams looking for new prospecting tools should check out Potion. The mix of AI personalization, easy scaling, and proven results makes this tool worth a look. Sales teams can now cut through inbox clutter and get prospects to pay attention.

Vidyard

Vidyard helps sales professionals cut through inbox clutter with personalized video messages that boost response rates. Sales teams who use Vidyard book up to 4x more meetings through video prospecting than traditional methods.

Vidyard Key Features

Vidyard stands out among video prospecting tools with these powerful capabilities:

• Personal Video Recording - You can record and share custom video messages using your webcam or screen recording to show products and guide buyers through presentations.

• AI-Powered Video Generation - AI Avatars that look and sound like you can create outreach videos without recording. This turns days of recording into hours of content.

• Video Sales Agent - The system generates and delivers individual-specific video responses based on specific triggers in your CRM and sales tools.

• Engagement Analytics - You can track which prospects watch your videos and their viewing duration. This enables perfect timing for follow-ups.

• Uninterrupted Sharing - You can share videos through email or social media quickly or add them directly to your existing sales workflow.

• CRM Integration - The platform connects with popular systems like Salesforce, HubSpot, Outreach, and Marketo to speed up your prospecting process.

The results speak for themselves. Flight Center Travel Group made use of Vidyard's features to secure USD 42 million in new business with a 75% response rate during COVID-19.

Vidyard Pros and Cons

Pros:

• Detailed Analytics - Learn about viewer behavior through heatmaps and advanced engagement metrics.

• Uninterrupted CRM Integration - The platform works smoothly with major sales and marketing platforms to include videos in your broader strategy.

• Custom Branding Options - You can arrange videos with your brand identity for a professional, cohesive look.

• Hyper-Realistic AI Avatars - The system creates convincing AI-generated videos of your sales team for scaled personalization.

• Video Performance Tracking - You can calculate how your videos help close deals through integrated CRM data.

Cons:

• Steeper Learning Curve - You need time and effort to become skilled at using all features.

• Premium Pricing - The cost structure runs higher than some competitors, which might challenge smaller teams.

• Free Version Limitations - The free tier lacks several needed features for professional use.

• AI Avatar Optimization - AI-generated videos work better for shorter messages than extended presentations.

Vidyard Pricing

Vidyard's pricing tiers fit different business needs:

• Free Plan - This has simple video creation and sharing capabilities.

• Plus Plan - Prices start at USD 59.00 per user monthly (billed annually) or USD 89.00 monthly (billed monthly). You get unlimited video recording, advanced analytics, custom branding, and CRM integrations.

• Business Plan - Custom pricing comes with advanced CRM/MAP integrations, customizable CTAs, enhanced security features, and priority support.

• Enterprise Plan - This premium offering includes custom AI avatars, single sign-on, unlimited integrations, and advanced security controls.

A five-person team on the Plus Plan would pay around USD 3,540.00 annually. Notwithstanding that, sales organizations find the ROI worth the cost since Vidyard generates much higher engagement rates than traditional outreach methods.

Loom

Loom distinguishes itself among video prospecting tools by focusing on asynchronous communication. Sales professionals can create and share video messages whenever they want without scheduling meetings. Modern sales teams find this tool essential to make their outreach more personal.

Loom Key Features

Loom has several features that make it great for sales prospecting:

• Screen & Webcam Recording - You can capture your screen and yourself at the same time to create personal video messages with visual context

• Instant Sharing - You get shareable links right away without downloading files, which works great for quick follow-ups

• AI-Enhanced Editing - Loom AI automatically removes filler words and silences

• Transcriptions & Captions - You can reach global prospects with support for over 50 languages

• Video Analytics - You'll know who watched your videos and for how long to time your follow-ups right

• CRM Integration - Works smoothly with Salesforce, Zoom, Slack, and other daily sales tools

The Variables feature makes Loom particularly valuable for prospecting. You can record once and customize it for many prospects by automatically adding different names, titles, and companies.

Loom Pros and Cons

Pros:

• Time Efficiency - Sales teams save hundreds of hours by making video tutorials instead of writing long emails

• Increased Response Rates - Intercom got a 19% increase in email reply rates after adding Loom videos to their outreach

• Ease of Use - The user-friendly design needs minimal training, making it available to all sales teams

• High Reliability - Users give Loom 4.7 out of 5 for overall satisfaction

• Complete Free Plan - The starter tier gives you more features than many competitors' free versions

Cons:

• Free Plan Limitations - You get a 5-minute recording limit and 25-video storage cap on the free tier

• Occasional Recording Glitches - Longer recordings sometimes have technical issues

• Support Access - Some users struggle to find customer support

• Internet Dependency - You need a stable internet connection for the best performance

Loom Pricing

Loom comes with four pricing tiers:

• Starter Plan: Free with up to 25 videos per person, 5-minute recording limit, and simple features including transcriptions in 50+ languages

• Business Plan: USD 15.00 per user monthly (billed annually) with unlimited videos, recording time, basic editing, custom branding, and password protection

• Business + AI Plan: USD 20.00 per user monthly (billed annually) includes everything in Business plus AI features like auto-video enhancement, filler word removal, and video-to-text automation

• Enterprise Plan: Custom pricing with advanced security (SSO, SCIM), custom data retention policies, Salesforce integration, and dedicated support

Sales teams can try any paid plan free for 14 days to test Loom's features before buying.

Loom combines simplicity with powerful features. This makes it a great choice for sales professionals who want to improve their video prospecting without making their workflow complicated.

Sendspark

Sendspark has revolutionized video prospecting by focusing on AI-personalized videos at scale. The platform helps you turn a single video recording into thousands of personalized messages. Each message addresses recipients by name using your own voice.

Sendspark Key Features

Sendspark gives sales professionals powerful tools to boost their prospecting efforts:

• AI-Personalized Intros - Record once with a placeholder name and create personalized videos for your entire prospect list

• Dynamic Backgrounds - Your prospect's website or LinkedIn profile automatically appears behind your video

• Video & Screen Recording - You can capture yourself, your screen, or both at the same time in resolutions up to 1080p

• Strong Integrations - The platform connects with 50+ email platforms (Outreach, HubSpot, Smartlead), CRMs (Salesforce, HubSpot), and automation tools (Zapier, Clay)

• Customizable Landing Pages - You can build branded viewing experiences with personalized headers, messages, and calls-to-action

• Engagement Analytics - You'll see who watched your videos and for how long

Sendspark excels at keeping your email deliverability high. The videos stay in primary inboxes, which is vital for sales outreach.

Sendspark Pros and Cons

Pros:

• High User Satisfaction - Users rate it 4.8/5 stars with 450+ reviews on G2

• Time Efficiency - You can create personalized videos for entire prospect lists in minutes

• Proven Results - Users get up to 5x more email responses and 3x higher conversion rates

• Accessible Interface - The design makes video creation easy even for beginners

• Consistent Branding - You can customize elements to maintain your professional brand image

Cons:

• Custom Domain Costs - You need at least the Solo plan to add a customized domain

• Learning Curve - Features vary between browser extension and desktop app

• Limited Templates - The platform has fewer video theme options than competitors

• Collaboration Limitations - Team collaboration features need improvement

Sendspark Pricing

Sendspark's pricing tiers fit different needs:

• Solo Plan: USD 39.00/seat/month (USD 49.00 monthly) includes 200 dynamic video minutes, AI name personalization, and Gmail/Outlook integration

• Team Plan: USD 129.00/team/month (USD 249.00 monthly) gives you 5 seats, 1,000 dynamic video minutes, 50+ email integrations, and API access

• Scale Plan: USD 349.00/team/month (USD 499.00 monthly) comes with 10,000 dynamic video minutes, guided onboarding, and priority support

• Enterprise Plan: Custom pricing includes unlimited AI video minutes, unlimited seats, and a dedicated customer success manager

Extra dynamic video minutes cost USD 0.15/minute on the Solo plan and USD 0.12/minute on Team or Scale plans.

HeyGen

HeyGen revolutionizes video prospecting through its AI-powered platform. Sales professionals can now create high-quality videos without cameras or production crews. The platform earned G2's #1 Fastest Growing Product recognition in 2025, which helps businesses produce content at scale effortlessly.

HeyGen Key Features

HeyGen brings several powerful capabilities to sales teams:

• AI Avatar Generation - Your single photo transforms into lifelike talking avatars for presentations, tutorials, or marketing videos

• Multilingual Translation - Videos convert into 175+ languages while keeping voice authenticity and emotional tone intact

• Custom Avatar Creation - Your unique avatars reflect personality, brand, or character style

• Voice Cloning - Avatars speak with specific accents or tones through voice cloning

• Script-to-Video Conversion - Scripts quickly transform into video content

• Ready-Made Templates - Cloud-based interface provides pre-designed templates for various needs

HeyGen goes beyond simple video creation. The platform features interactive AI conversations that guide audiences and answer questions in any language, around the clock.

HeyGen Pros and Cons

Pros:

• User-friendly interface works well for beginners and professionals

• Rich selection of customizable video templates

• High-quality videos need minimal effort to create

• Multiple language support reaches global audiences

• Quality content creation becomes cost-effective and scalable

Cons:

• Paid plans unlock advanced features

• Premium tiers provide export options and watermark removal

• Lower-tier plans face slower video rendering

• Avatar facial expressions lack some emotional depth

• Monthly credits expire without rollover

HeyGen Pricing

HeyGen comes with these pricing options:

• Free Plan - Create 3 videos monthly (3-minute maximum), export in 720p, get one custom avatar, access 500+ stock avatars

• Creator Plan - USD 29.00/month brings unlimited videos (30-minute maximum), 1080p export, no watermarks, fast processing

• Team Plan - USD 39.00/seat/month includes unlimited videos, 4K export, faster processing, team collaboration features

• Enterprise Plan - Custom pricing delivers unlimited video duration, 4K export, priority support, enterprise security

Sales professionals looking to boost their prospecting efforts will find HeyGen combines ease of use with professional-quality results.

ReachOut

ReachOut is reshaping the video prospecting scene with its AI-powered platform. Sales professionals can now deliver customized 1:1 videos at scale without endless recording sessions. This innovative tool helps busy entrepreneurs and sales teams create video messages that appeal to prospects and boost engagement and response rates.

ReachOut Key Features

ReachOut stands out among other prospecting tools for sales with these powerful capabilities:

• AI-Generated Personalized Videos - Create customized videos using AI avatars or real video clips without manual recording for each prospect

• Smart Dynamic Backgrounds - Your video automatically displays the recipient's website or company branding for a more personal touch

• Thumbnail Personalization - Eye-catching thumbnails with prospect names and company logos boost email open rates

• CRM & Email Integrations - Natural connection with HubSpot, Salesforce, Zapier, and custom workflows automates outreach

• Automated Video Email Sequences - Schedule and send personalized video emails at scale with built-in follow-up automation

• Analytics & Tracking - Track video engagement, click-through rates, watch times, and conversions to optimize results

Users can clone themselves or pick from over 5,000 AI avatars. This flexibility supports different sales prospecting approaches.

ReachOut Pros and Cons

Pros:

• Dynamic backgrounds, AI avatars, and personalized thumbnails create a customized experience for prospects

• Advanced tracking reveals who watched videos and took action to help identify warm leads

• The platform merges with existing email sequences and CRM systems for consistent, automated outreach

• Users report click-through rates increasing from 4% to over 52% in three days

Cons:

• AI voices can sound robotic - voice cloning provides better authenticity

• Setting up dynamic personalization and automation takes time

• The product lacks a free trial plan

• AI avatars show limited expressions in longer messages

ReachOut Pricing

ReachOut comes in three pricing tiers:

• Personal Plan - USD 79.00/user/month includes 300 monthly credits that roll over, 25 custom avatars, 50 campaigns, and 100 GB storage

• Business Plan - USD 149.00/user/month offers unlimited users, custom avatars, campaigns, storage, white-label reporting, 1:1 onboarding call, and priority support

• Agency Plan - Custom pricing includes 100% white-label portal, unlimited credits, clients/sub-accounts, CNAME for app and links, and managed support

Sales teams looking for effective video sales prospecting solutions will find ReachOut offers personalization at scale without the traditional video creation time investment.

Hippo Video

Hippo Video serves as a DIY video personalization platform that strengthens sales teams to add a human touch to their outreach. Sales professionals can create, edit, and share individual-specific videos at scale with this complete solution. The platform encourages authentic connections with prospects throughout the customer experience.

Hippo Video Key Features

Hippo Video provides a resilient suite of capabilities to boost video prospecting:

• Video Creation & Editing - Record videos with web/desktop/mobile apps that offer screen recording capabilities, teleprompter support, and both simple and AI-powered editing

• Personalization at Scale - One video generates hundreds of personalized versions that address prospects individually without requiring endless 1:1 recordings

• Interactive Elements - Viewers participate through in-video CTAs, forms, polls, surveys, and branching based on interaction metrics

• Sales Pages - Video pitches become all-in-one experiences when sales teams add supporting collateral and customize elements for greater effect

• Extensive Integrations - The platform connects with 25+ popular sales and marketing tools including Gmail, Outlook, Salesforce, and HubSpot

The Video Flows feature sets Hippo Video apart from other prospecting tools for sales. These pre-built templates help create personalized videos quickly for different stages of the customer experience.

Hippo Video Pros and Cons

Pros:

• Easy-to-use interface needs minimal training

• Seamless integration with platforms like YouTube and Facebook

• Economical solutions for businesses of all sizes

• Published and public videos can be tracked easily

• Multiple personalization options for thumbnails and video content

Cons:

• Pages freeze occasionally during certain operations

• Specialized editing software offers more advanced effects

• Integration functions need improvement

• Upload speeds and quality vary

Hippo Video Pricing

Hippo Video's tiered pricing meets different business needs:

• Free Plan - The platform has simple features like recording and sharing videos, 2 Video Flows, and integrations with Gmail/Outlook/LinkedIn

• Pro Plan - USD 20.00/month/user (billed annually) or USD 30.00/month (billed monthly) with virtual backgrounds, interactive CTAs, and custom branding

• Teams Plan - USD 60.00/month/user (annually) with sales platform integrations, advanced sales pages, and team reports

• Enterprise Plan - USD 80.00/month/user (annually, minimum 10 seats) with unlimited resources, AI features, and dedicated account management

Sales teams looking for effective sales prospecting tools will find Hippo Video a complete solution that adapts to their business needs.

BombBomb

BombBomb stands out as a powerful video prospecting tool that helps sales teams build stronger connections through personalized video messaging. Sales professionals can record, send, and track videos right from their email, text messages, and CRM platforms. This approach creates lasting impressions that go beyond simple text communications.

BombBomb Key Features

The platform comes packed with capabilities that improve sales outreach:

• Chrome and Edge Extensions - You can record videos straight from your browser and access your video library anywhere. The platform provides immediate insights about email opens, video plays, and link clicks.

• Snippets Feature - You'll save time by creating emails once and using them with multiple prospects. The feature lets you store subject lines and videos to build complete emails quickly.

• Screen Recording - You can explain complex information by recording yourself, your screen, or both at once. The platform lets you switch smoothly between camera and screen recording.

• In-Video Calls to Action - Your prospects see clear next steps through 30-character attention-grabbing banners with direct links.

• Mobile Apps - iOS and Android apps let you record and send face-to-face videos while moving. These apps include pause/restart features and a mobile keyboard to share videos across apps.

BombBomb Pros and Cons

Pros:

• Video emails get better engagement and response rates than text-only messages.

• Videos reach large audiences in professional, visually appealing formats.

• Recipients can respond with their own videos, which boosts interaction.

• The platform works well for both mass email campaigns and one-on-one communication.

Cons:

• The email builder becomes difficult to use with longer emails that have multiple content blocks.

• Users sometimes need to refresh the Chrome extension manually.

• Managing contact lists can be tricky.

• Long videos might face technical issues, especially in areas with poor internet connection.

BombBomb Pricing

BombBomb's pricing structure fits different business requirements:

• Core Plan: USD 36.00 per user monthly includes unlimited video messages, browser extensions, email integrations, quick video editing, custom branding, and simple analytics.

• Core + Copilot: USD 56.00 per user monthly adds automated video workflows, team assignments, fallback video logic, admin review capabilities, CRM integration, and priority support.

• Enterprise Plan: Custom pricing brings advanced security features (SSO, SCIM), role-based access controls, custom branding, enterprise-level analytics, and dedicated success managers.

Sales professionals looking for video sales tools will find BombBomb's mix of individual-specific capabilities and integration options substantially improves their prospecting efforts.

Dubb

Dubb is a complete sales operating system that combines video messaging with powerful CRM capabilities. The platform provides tools to help sales professionals improve their connections, conversations, and conversions while optimizing their prospecting efforts.

Dubb Key Features

Dubb's integrated approach to video prospecting makes it unique:

• SIA (Sales Interactive Assistant) - An AI-powered chat system that raises sales strategy with immediate support on landing pages and guides users through the sales funnel

• Interactive Video Capabilities - Action pages with customizable calls-to-action that boost engagement and conversions

• Omnichannel Integration - Works naturally with LinkedIn messaging, comments, connection requests, Sales Navigator, and dozens of CRM platforms

• Advanced AI Tools - Uses IRA (Interactive reaction assistant) to improve writing, Ava to generate talking avatar videos, and Caira that provides immediate feedback on communication delivery

The platform works as a standalone CRM or fits perfectly with existing systems like Hubspot and Salesforce.

Dubb Pros and Cons

Pros:

• Complete video creation across devices (Chrome extension, desktop app, and mobile app)

• Two-way SMS technology broadcasts video messages

• Automated workflows sequence video messages

• Users achieve higher sales—one client generated over $90 million in a year

• Some businesses doubled their conversion rates

Cons:

• Costs more than similar competitors

• GUI interface needs time to learn despite clean design

• Video upload on iOS app might fail when switching apps before completion

• Customer service response times vary

Dubb Pricing

Dubb comes with four pricing tiers:

• Starter - Free forever with 25 SD video limit, basic landing pages, and self-serve support

• Pro - $42.00/month (billed annually at $499.00/user) includes unlimited HD videos, custom branding, and AI productivity suite

• Pro Plus - $90.00/month (billed annually at $108.00/user) adds automation workflows, ad retargeting, and 1:1 training

• Enterprise - Custom pricing includes admin controls, security features, and dedicated account management

Sales teams needing video prospecting capabilities and CRM functionality in one platform will find Dubb a powerful all-in-one solution.

Conclusion

Video prospecting has changed how sales professionals stand out in crowded inboxes. This piece explores ten powerful tools that revolutionize outreach efforts through individual-specific experiences, AI capabilities, and up-to-the-minute data analysis. These solutions prove that video messages perform better than traditional text-based approaches and deliver up to 500% higher response rates.

Your specific needs and budget will determine the right video prospecting tool. Gan.AI and Potion shine at AI-powered personalization at scale. Vidyard and Loom offer easy-to-use interfaces for teams new to video prospecting. Platforms like Sendspark and HeyGen also use advanced AI to create hyper-personalized experiences without endless recording sessions.

Low response rates don't cut it anymore when you could boost your sales pipeline by a lot. Persana.ai offers additional resources to optimize your sales tech stack and implement video prospecting strategies that appeal to your target audience.