Imagine being able to send personalized videos to every lead without the tedious task of recording hundreds of individual clips. Now, with the powerful combination of Persana AI and Sendspark, you can do exactly that. In a recent webinar, I had an insightful conversation with Rush Shahani about how to set up this efficient and highly effective workflow using Persana AI. Below, I’m excited to share the five key takeaways from our discussion and guide you through setting up the Persana x Sendspark workflow to supercharge your video prospecting efforts.

How to Automate Personalized Video Outreach

1. AI Is Your Assistant—Leverage It

In today’s fast-paced sales environment, AI is no longer a luxury—it’s a necessity. Gone are the days when you needed to hire multiple virtual assistants (VAs) to help you research and enrich your leads. With AI, these tasks can be completed in minutes, allowing you to focus on what really matters: closing deals.

Why AI Is Essential:

• Speed and Efficiency: AI processes large datasets and enriches leads faster than any human could, freeing up your time for higher-level tasks.

• Scalability: Whether you’re managing a small list or a massive database, AI scales with your needs, handling tasks with consistent accuracy.

• Cost-Effectiveness: By automating research and enrichment tasks, you reduce the need for additional staffing, saving costs while maintaining quality.

2. Building a High-Intent List Is Non-Negotiable

The days of casting a wide net and hoping for the best are over. In 2024, precision is key. You need to be a sniper, not a shotgun, when it comes to building your prospecting lists. This means focusing on high-intent leads—those who are more likely to convert because they’ve already shown interest or fit your ideal customer profile.

How to Build a High-Intent List:

• Targeted Criteria: Define your ideal customer profile with specific criteria such as industry, company size, and job title.

• Behavioral Indicators: Use AI to identify leads who have interacted with your brand, such as visiting your website or engaging with your content.

• Enrichment: Enrich your lead data with relevant details that signal intent, like recent funding rounds or hiring trends.

3. Having Data Is Not Enough—It Must Be Valid

In an era where data is abundant, having access to vast amounts of information is no longer enough. What truly matters is the validity and accuracy of your data. Outdated or incorrect data can lead to wasted efforts, low engagement rates, and a damaged sender reputation.

Ensuring Data Validity:

• Choose Reliable Providers: Work with data providers known for their up-to-date and accurate information.

• Regular Data Hygiene: Routinely clean and update your lead lists to ensure you’re working with the most current data.

• AI-Powered Validation: Use AI tools to cross-check and validate your data, ensuring that the leads you reach out to are still relevant and reachable.

4. Video Prospecting Is on the Rise

Video prospecting is quickly becoming a popular and powerful tool in the sales process. Videos allow you to build a personal connection with leads, making it easier to establish trust and convey your message in a more engaging way. In a crowded market, video can be the differentiator that sets you apart from your competitors.

Why Video Prospecting Works:

• Personalization: Videos can be tailored to address specific pain points, making your outreach feel more personal and relevant.

• Higher Engagement: People are more likely to watch a video than read a long email, leading to higher engagement rates.

• Trust Building: Seeing a face and hearing a voice creates a stronger connection, which is essential in establishing trust with potential customers.

5. Efficiency Is Key—Leverage AI to Stay Ahead

As AI becomes more accessible, your competitors are likely using it to enhance their outbound efforts. The key to staying ahead is not just having access to AI, but using it efficiently to optimize your processes and improve your results.

Maximizing AI Efficiency:

• Automate Repetitive Tasks: Use AI to handle tasks like lead enrichment, email drafting, and video creation, so you can focus on strategy and closing deals.

• Analyze and Optimize: Continuously analyze your AI-driven campaigns to identify what’s working and where you can improve.

• Stay Updated: Keep up with the latest AI tools and techniques to ensure you’re always using the best solutions available.

How to Set Up the Persana x Sendspark Workflow for Personalized Video Outreach

Now that we’ve covered the key insights, let’s walk through the step-by-step process of setting up the Persana x Sendspark workflow to send personalized videos to your leads.

Step 1: Import Your Lead List into Persana

Start by importing your lead list into Persana AI. This list should include all the necessary contact information, such as names, emails, company names, and any other relevant details that will be used for enrichment and personalization.

Step 2: Use Persana Enrichments to Gather More Company Information

Once your lead list is imported, use Persana’s enrichment features to gather additional information about the companies on your list. This might include details like industry, company size, recent news, and any other data points that can help you tailor your outreach.

Step 3: Identify the Decision Makers

Next, identify the decision-makers within each company. These are the individuals who have the authority to make purchasing decisions, and they should be the primary targets of your outreach efforts.

Step 4: Find Work Email Addresses of Decision Makers

Use Persana AI to find and validate the work email addresses of the decision-makers you’ve identified. This ensures that your personalized videos are sent to the right people, increasing the likelihood of engagement.

Step 5: Integrate Sendspark with Persana AI

With your list prepared, it’s time to integrate Sendspark with Persana AI. Start by adding your Sendspark API key to Persana. This integration allows you to create and send personalized videos directly from the Persana platform.

Step 6: Set Up Sendspark

Fill in the necessary information within Sendspark to personalize each video. This can include inserting the lead’s name, company name, or any other personalized detail that makes the video feel unique to the recipient. Once set up, you can automate the process, allowing Sendspark to generate and send personalized videos to each lead on your list.

Step 7: Leverage Multi-Channel Prospecting with La Growth Machine and Smartlead

To maximize your outreach efforts, consider adding a multi-channel approach. Integrate La Growth Machine and Smartlead to combine your video outreach with other channels like LinkedIn messages, SMS, and traditional email follow-ups. This multi-channel strategy ensures that your message reaches leads wherever they are most likely to engage.

Next steps…

In 2024, the most successful sales teams will be those who embrace automation and personalization at scale. By leveraging the power of Persana AI and Sendspark, you can send personalized videos to hundreds of leads without the manual effort, creating a more engaging and effective outreach strategy. Combine this with a multi-channel approach, and you’ll not only stay ahead of the competition but also build stronger, more trusting relationships with your prospects.

Ready to revolutionize your outbound strategy? Start using Persana AI and Sendspark today to create personalized video experiences that resonate with your leads and drive better results. Happy prospecting!