Here's a surprising fact: 68% of marketers report that AI has helped advance their careers, and we're seeing the same transformation in B2B AI sales tools.

That's why I've compiled this carefully vetted list of B2B AI sales tools that actually work. From Salesforce's predictive lead scoring to Gong's conversation intelligence and Lavender's email optimization trained on over one billion emails, these tools have proven their worth in real-world applications.

Let's explore these 10 powerful AI sales solutions that can help you automate routine tasks, generate better leads, and close more deals in 2025.

How to use AI tools for sales?

Companies that empower their sales teams through AI technology report consistent efficiency improvements of 10 to 15 percent. Furthermore, more than 85% of commercial leaders using AI in their organizations express high enthusiasm about the technology's impact.

Based on recent surveys, sales professionals are incorporating AI in three primary ways. First, 35% use AI for automating manual tasks, saving approximately 2 hours and 15 minutes daily. Second, 34% leverage AI for data-driven insights. Third, 31% utilize AI for crafting sales content, with 86% reporting high effectiveness in prospect outreach.

List Of 10 Best B2B AI Sales Tools

1. Persana AI: The swiss army knife for B2B sales teams

Persana AI emerges as a comprehensive sales intelligence platform that combines data from 75+ providers to streamline B2B prospecting. The platform's AI-driven automation reduces sales cycle time by 65% and increases conversion rates by 30%.

Persana AI key features for B2B prospecting

The platform's waterfall enrichment approach connects to multiple data sources, ensuring comprehensive contact information. Key capabilities include:

• End-to-End Prospecting Automation covering research, lead identification, and personalized outreach

• Intelligent Data Enrichment from 30+ data points

• Hyper-Personalized Outreach with AI-crafted emails

• Seamless CRM Integration for automated data entry

The platform's PersanaVector™ technology employs semantic intent recognition instead of static keyword matching, delivering highly relevant company matches based on meaning. This approach achieves 76% higher relevance scores compared to standalone keyword search.

Persana AI pros and cons

Pros:

• Higher match rate compared to competitors

• Unlimited team members on all paid plans

• Real-time job change alerts

• Integration with multiple CRM systems

Cons:

• Limited documented customer service information

• Enterprise pricing details not readily available

• Primary focus on small and medium businesses

• Potential scalability limitations

Persana AI pricing and plans

Persana offers transparent pricing tiers with annual billing:

Starter Plan - $68/month

• 24k credits/year

• 2,000 emails (1 credit per email)

• 200 phones (10 credits per phone)

• Unlimited users

• Basic features including CSV export

Growth Plan - $151/month

• 60k credits/year

• Email tool integration

• Company Lookalike Finder

• Webhooks integration

Pro Plan - $400/month

• 216k credits/year

• CRM integration (HubSpot, Salesforce)

• Intent/Triggers

• Job change alerts

• Premium support

Teams using Persana report a 95% increase in qualified leads and save over three weeks per month by eliminating manual scoring. The platform's AI agents operate continuously, handling various aspects of the sales process from research to follow-up, making it particularly effective for teams seeking to automate their prospecting workflows.

2. Cognism: AI-powered lead generation that delivers results

With an extensive database of over 120 million contacts in Europe and 50 million mobile phone numbers in the US, Cognism stands out as a premier B2B lead generation platform. The platform's Diamond Data® technology ensures phone-verified mobile numbers, enabling sales teams to connect with 87% of their prospect list.

Cognism key features for B2B prospecting

The platform excels through its comprehensive feature set:

• Phone-verified mobile dataset with 95-98% deliverability rate

• AI Search capability for finding prospects using text or voice commands

• Intent data powered by Bombora for identifying active buyers

• Sales trigger alerts for funding rounds and hiring sprees

• Chrome extension for LinkedIn and corporate website integration

• Seamless CRM integration with Salesforce, HubSpot, and Outreach

Cognism pros and cons

Pros:

• Data accuracy rate of 80% surpasses competitor offerings

• Unrestricted access to individual and page-level exports

• Robust compliance with GDPR and CCPA regulations

• Extensive mobile number coverage in US and Europe

• Regular database updates with 5% enrichment monthly

Cons:

• Occasional filtering issues with job function searches

• Limited data coverage in certain Asian markets

• Strict 60-day cancelation notice requirement

• Chrome extension reliability concerns

Cognism pricing and plans

Cognism offers two primary packages:

Platinum Package:

• Core prospecting features

• Compliance tools

• Intent data access

• Unrestricted data views

Diamond Package:

• Advanced firmographic data

• Deeper integrations

• Diamond Data® verified numbers

• Premium support services

Both packages include unlimited data access and up to 25 profile exports simultaneously. The platform demonstrates significant ROI, with customers reporting 30% higher conversion rates and $400,000 in generated opportunities within 30 days.

3. Gong: Conversation intelligence for data-driven sales

Gong stands out through its proprietary AI model trained on billions of sales interactions, specifically tailored for sales organizations. Unlike generic AI tools, Gong understands unique patterns in sales calls and emails, delivering deeper insights for B2B teams.

Gong Key features for B2B prospecting

The platform excels in conversation intelligence through:

• Real-time transcription across 70+ languages

• Deal intelligence tracking and pipeline analytics

• AI-driven sales forecasting for strategic decisions

• Smart Trackers for competitor monitoring

• Automated call summaries with action items

A notable capability is the "Ask Anything" feature, enabling users to query specific information about contacts, deals, or accounts directly. Subsequently, the platform integrates seamlessly with Salesforce, Zoom, and hundreds of other tools without additional charges.

Gong pros and cons

Pros:

• AI-powered insights for improved sales coaching

• Time-saving automation for note-taking and analysis

• Intuitive interface accessible for varying tech experience levels

• Comprehensive knowledge base and dedicated customer success manager

Cons:

• High base pricing starting at USD 5000 annually

• Data access limitations for bulk exports

• Only records calls longer than 60 seconds

• Self-service onboarding process

Gong's pricing and plans

The platform operates on a multi-tiered pricing structure:

Base Platform Fee:

• Annual subscription starts at USD 5000

• Platform fee ranges from USD 5000 to USD 50000 based on user count

Per User Pricing:

• USD 1360 to USD 1600 per user annually

• 5-15% discount available for teams over 50 users

For instance, a 130-user Enterprise deployment might cost:

• Platform Fee: USD 50000

• User Licenses: USD 119000 (100 licenses at USD 1190 each)

• Potential 10% volume discount

• Total annual investment: USD 152100

The platform offers role-based access controls, single sign-on integration, and SOC 2 Type II compliance for enterprise security needs.

4. Lavender: AI email assistant for higher response rates

Cold email outreach remains a cornerstone of B2B sales, therefore Lavender's AI-powered email assistant focuses on doubling reply rates through data-driven insights. The platform analyzes billions of emails to provide real-time coaching that helps sales teams craft messages that consistently generate responses.

How Lavender key features for B2B prospecting

The platform's core capabilities center around its Email Coach, which provides instant scoring and improvement suggestions. Emails scoring 90 or above demonstrate twice the likelihood of receiving replies. Key features include:

• Start My Email: An AI-supported flow that reduces email drafting time from 10 hours weekly to mere seconds

• Personalization Assistant: Surfaces latest news, insights, and personality data to maximize outreach effectiveness

• Mobile Editor: Optimizes emails for phone viewing to increase response probability

• Framework Library: Provides tested email templates while maintaining room for personalization

Lavender pros and cons

Pros:

• Increases pipeline velocity through higher open and reply rates

• Helps avoid spam triggers through smart phrase suggestions

• Integrates seamlessly with Gmail and Outlook

• Offers GIF integration for enhanced engagement

Cons:

• Occasional interface glitches in G-Suite environment

• Customer support response times need improvement

• Limited to email optimization versus full sales cycle coverage

• Performance issues reported by some users

Lavender Pricing and plans

The platform offers flexible pricing options:

Free Forever Plan

• 5 emails per month

• Basic features

• Gmail/Outlook integration

Starter Plan: $27/month

• Unlimited emails

• AI recommendations

• Standard integrations

Individual Pro: $45/month

• Priority support

• All integrations

• Unlimited features

Team Plan: $89/seat/month

• Aggregated analytics

• Coaching programs

• Content studio access

Recent data shows teams using Lavender experience a 42% increase in replies and 200% growth in meetings booked. Furthermore, the platform's combination of AI technology and data-backed insights helps sales professionals write effective emails in half the time while maintaining personalization.

5. HubSpot Sales Hub: Complete AI Sales Platform

As a trusted platform by over 205,000 companies globally, HubSpot Sales Hub combines AI-powered features with comprehensive sales automation capabilities. The platform's AI tools demonstrate remarkable results, with customers acquiring 129% more leads and closing 36% more deals within their first year.

HubSpot Key features for B2B prospecting

The platform's AI-driven workspace enables sales teams to:

• Generate pipelines through predictive forecasting

• Manage leads efficiently with automated qualification rules

• Create personalized sequences for prospect nurturing

• Access AI-powered meeting preparation tools

Furthermore, the platform integrates seamlessly with over 1,500 apps and services, including Microsoft Teams, LinkedIn, and Aircall. The AI content assistant crafts professional emails within minutes, whereas the reporting assistant streamlines data analysis for strategic decision-making.

HubSpot pros and cons

Pros:

• User-friendly interface suitable for non-technical users

• Comprehensive lead management capabilities

• AI-powered content generation tools

• 24/7 customer support with certified solutions partners

Cons:

• Significant price increase in 2024 plans

• Annual contract requirement for advanced plans

• Limited A/B testing features in starter plan

• Expensive onboarding fees ranging from $1,500 to $7,000

HubSpot Pricing and plans

Starter Plan: $20/month per seat

• Basic CRM features

• Email tracking

• Meeting scheduling

Professional Plan: $1,300/month

• Advanced automation

• Predictive lead scoring

• AI-powered sales analytics

Enterprise Plan: $4,300/month

• Custom reporting

• Advanced permissions

• Dedicated technical consulting

Teams using HubSpot report significant improvements, notably Teamwork.com achieving 50% higher sales team effectiveness after switching from their previous CRM. Additionally, M Square Media enhanced their global team alignment and increased meeting bookings through Sales Hub's comprehensive features.

6. Overloop: Multi-Channel Sales Automation

Powered by an advanced AI engine, Overloop automates B2B sales prospecting through its database of 450M+ verified contacts. The platform analyzes prospects' websites and social profiles to craft personalized outreach campaigns that consistently deliver results.

Overloop Key features for B2B prospecting

The platform's core strengths lie in its multi-channel capabilities:

• AI-powered list building based on ideal customer profiles

• Ultra-personalized email and LinkedIn message generation

• Automated follow-up sequences across channels

• Built-in email warmup for improved deliverability

The system generates messages in over 80 different languages, enabling global outreach. Through its Chrome extension, sales teams can add prospects directly from LinkedIn profiles and search results.

Overloop Pros and Cons

Pros:

• Seamless integration with popular CRM platforms

• Unlimited email accounts and campaigns

• Verified email addresses for all prospects

• Comprehensive workflow automation tools

Cons:

• Customer service limited to European time zones

• Search function occasionally experiences delays

• Open/click rate measurements need improvement

• Pricing transparency concerns

Overloop Pricing and plans

The platform offers comprehensive packages that include:

Features Across All Plans:

• AI-generated emails

• Email and LinkedIn campaign tools

• Enriched B2B leads

• Verified email addresses

Usage Allowance:

• 1,000 credits per user monthly

• Unlimited users

• One secondary domain

• Wire transfer payment option

Teams using Overloop report significant results, with some closing three new deals within their first week. The platform has supported over 5,000 companies worldwide in starting meaningful conversations with prospects. Primarily, users appreciate the platform's ability to transform generic LinkedIn outreach into personalized, relevant campaigns that generate consistent results.

7. Fireflies: Meeting Intelligence for Sales Teams

Meeting intelligence reaches new heights through Fireflies.ai, which transcribes conversations across 60+ languages with remarkable accuracy exceeding 95% for clear audio. The platform seamlessly integrates with major video conferencing platforms, ensuring comprehensive coverage of sales interactions.

Fireflies Key features for B2B prospecting

The platform's AI capabilities extend beyond basic transcription:

• Smart Search: Identifies themes, topics, action items, and sentiment across conversations

• Custom Topic Trackers: Automatically finds discussions around objections, pricing, and competitors

• Time-Stamped Comments: Enables team collaboration through pinned notes and reactions

• Detailed Analytics: Tracks each participant's speaking time and monitors meeting participation

Through its integration-first approach, Fireflies syncs meeting notes and transcripts with popular tools like Notion, Salesforce, and other CRM platforms.

Fireflies pros and cons

Pros:

• Transcription accuracy reaches 90% for most meeting types

• Supports over 69 languages for global teams

• Seamless calendar integration for automatic meeting capture

• Comprehensive admin controls for team settings

Cons:

• Free plan limits transcription to shared bot meetings

• File size restriction of 100MB in free version

• Smart searching features unavailable in free tier

• Occasional technical limitations reported

Fireflies Pricing options

The platform offers flexible pricing tiers:

Pro Plan: $10/month (billed annually)

• Unlimited transcription

• Unlimited AI summaries

• 8,000 minutes storage per seat

• Talk-time analytics

Business Plan: $19/month (billed annually)

• Unlimited storage

• Video recording

• Conversation intelligence

• Team analytics

Enterprise Plan: $39/month (billed annually)

• SSO integration

• HIPAA compliance

• Private storage

• Custom data retention

Sales teams utilizing Fireflies report significant improvements, primarily through automated CRM updates and enhanced meeting intelligence. The platform's ability to identify action items and generate instant summaries fundamentally changes how teams manage their sales conversations.

8. Crystal: AI-Powered Personality Insights

Pioneering the field of personality intelligence, Crystal harnesses AI to analyze public data and create detailed personality profiles that help sales teams adapt their communication styles. The platform's DISC-based framework enriches understanding of prospects, enabling sales professionals to tailor their approach effectively.

Crystal Key features for B2B prospecting

The platform excels through its personality-driven approach:

• Pre-meeting intelligence reports for confident preparation

• Chrome extension for instant LinkedIn profile analysis

• Customized playbooks for handling sales objections

• Personality-based email templates and subject lines

Crystal's API seamlessly integrates personality data into existing tech stacks, delivering insights about communication preferences, recommended approaches, and potential pitfalls.

Crystal Pros and Cons

Pros:

• Market leader in B2B personality predictions

• Compliant with security standards

• Detailed pre-meeting reports

• Integration with major CRM platforms

Cons:

• Limited Outlook integration capabilities

• Restricted profile credits in basic plans

• Premium features require higher-tier subscriptions

• API access limited to enrichment plans

Crystal Pricing options

Free Plan: $0/month

• DISC assessment

• Basic profile content

• LinkedIn extension

• 5 profile credits

Premium Plan: $49/month (billed annually)

• Premium profile content

• Calendar integration

• Unlimited writing suggestions

• 200 profile credits annually

Business Plan: Custom pricing

• Shared profile library

• Team assessments

• CRM integration

• Dedicated success manager

Sales teams utilizing Crystal report significant improvements in relationship building, with some achieving 30-35% faster meaningful connection development. The platform's personality intelligence transforms buyer interactions, enabling teams to communicate effectively from initial contact through closing.

9. Copy.ai: Content Generation for Sales Messaging

As the world's first GTM AI platform, Copy.ai transforms sales messaging through its advanced workflow automation capabilities. The platform excels in automating complex business processes, enabling teams to generate compelling content across multiple channels.

Copy.ai Key features for B2B prospecting

Copy.ai's workflow builder stands out through its comprehensive feature set:

• AI-powered actions for codifying sales processes

• Customizable templates for sales collateral creation

• Research and content generation integration

• Brand voice training for consistent messaging

The platform's unified data strategy helps teams adapt marketing content for global markets. Through its intelligent automation, Copy.ai reduces operational costs by 80% alongside improving content coverage by 300%.

Copy.ai pros and cons

Pros:

• Flexible AI application layer for diverse use cases

• Comprehensive workflow automation tools

• Access to latest language models

• Private community for knowledge sharing

Cons:

• Workflow features restricted to advanced plans

• Occasional interface glitches reported

• Limited browser extension capabilities

• Complex tasks may experience delays

Copy.ai Pricing options

The platform offers tiered pricing structures:

Free Plan

• 2,000 words in chat

• Basic features

• Brand voice training

• Infobase access

Starter Plan: $49/month

• 1 seat

• Unlimited words

• Standard features

• Basic integrations

Advanced Plan: $249/month

• 5 seats

• 2K workflow credits

• 15+ marketing templates

• Workflow builder access

Enterprise Plan

• Custom pricing

• Unlimited features

• API access

• Guided onboarding

Teams implementing Copy.ai report significant results, including $2.60M in cost savings through accurate content generation across product catalogs. Furthermore, the platform's ability to drive personalized sales enablement across $650M partner sales channels demonstrates its effectiveness in large-scale operations.

10. Salesforce Einstein: AI-Enhanced CRM

Salesforce Einstein emerges as the #1 trusted AI for CRM, delivering AI-powered predictions and generated content directly within existing workflows. Through its metadata-driven platform, Einstein brings conversational UI capabilities to every app, enabling customization of prompts, skills, and models.

Salesforce Einstein Key features for B2B prospecting

The platform's AI capabilities extend across multiple dimensions:

• Einstein Behavior Scoring identifies prospects ready to buy through engagement patterns

• Multi-Touch Attribution gages impact of channels and events on pipeline

• Campaign Insights optimize assets and uncover new audiences

• Predictive lead scoring based on marketing interactions

Einstein's Trust Layer ensures data security while avoiding vendor lock-in. The platform enriches outputs through CRM and Data Cloud integration, delivering personalized experiences at scale.

Salesforce Einstein Pros and Cons

Pros:

• Seamless integration with Salesforce platform

• Automated data capture and analysis

• Built-in compliance and security features

• Extensive community support network

Cons:

• Implementation requires technical expertise

• Higher cost for small businesses

• Complex pricing structure

• Dependency on Salesforce ecosystem

Salesforce Einstein Pricing options

Base Platform Fee:

• Starting at USD 50/month per user

• Professional Services available for implementation

• Success Plans for technical support

Einstein Add-ons:

• Sales Analytics: USD 75/user/month

• Service Analytics: USD 75/user/month

• Einstein Platform: USD 75/user/month

The platform demonstrates significant ROI, with teams reporting increased productivity through automated tasks and improved personalization. Einstein's ability to analyze up to 100 million data rows alongside its integration with Watson makes it particularly effective for enterprises focused on customer relationships and sales analytics.

Conclusion

After testing and analyzing these 10 B2B AI sales tools, I've found that each offers unique capabilities for specific sales challenges. Though Salesforce Einstein and HubSpot Sales Hub excel at comprehensive CRM functionality, specialized tools like Persana AI, Gong.io and Lavender deliver outstanding results in their focused areas.

The right tool selection depends on your team's size, budget, and specific sales challenges. Therefore, I recommend starting with Persana AI to test AI-powered sales automation, then expanding your tech stack based on identified needs and measured results.

Remember that AI tools should enhance rather than replace human relationships in B2B sales. The most successful teams use these platforms to automate routine tasks while focusing their time on building meaningful customer connections and closing deals effectively.

FAQ

What is the best sales AI tool?

The optimal choice depends primarily on specific business needs and objectives. However, recent data indicates that hybrid solutions combining multiple AI tools yield superior results. For instance, teams using a combination of tools report efficiency improvements between 10% to 15%.

Key factors to consider when selecting AI sales tools:

• Integration Capabilities: Tools that seamlessly connect with existing CRM systems demonstrate 30% higher adoption rates

• Data Accuracy: Solutions with verified databases show 80% higher success rates in prospect engagement

• ROI Metrics: Teams implementing AI-driven solutions report $400,000 in generated opportunities within 30 days

Will AI replace B2B sales?

According to comprehensive research, AI will augment rather than replace B2B sales professionals. Here's why:

First, studies show that automation works best for routine orders from repeat customers, yet complex orders and new customer acquisition benefit significantly from human involvement. In fact, businesses implementing a hybrid human-automated model have increased profits by more than 10%.