Want to close 35 times more deals? The right outbound sales tools can help you get there.

Old-school selling still works, but numbers paint a different picture. Top sales leaders know that proper tools are vital to sales success - about 85% of them agree. Social selling brings in 38% more opportunities than old methods. This explains why over 90% of companies with more than 10 employees use sales software today.

Picking the right outbound sales software can be tricky. These tools can substantially cut down admin work. Their personalization features lead to 64% higher conversion rates. The market offers countless options, which makes the choice challenging.

We tested and reviewed the top outbound sales tools to guide your decision. Here's our handpicked list of 10 best solutions that will revolutionize your sales process in 2025.

What is outbound sales tools and software?

Sales teams use outbound sales tools and technology to identify, communicate with, and convert prospects throughout the sales funnel. These tools make the entire sales process smoother, from finding prospects to closing deals.

A solid outbound sales stack needs several key components. Customer Relationship Management (CRM) works as the central hub to manage all prospect interactions and data. 

Modern outbound sales tools go beyond CRM to include:

• Email automation platforms to create tailored campaigns

• Social selling tools for networking and prospect research

• Call automation systems to reach out effectively

• Sales engagement platforms for multi-channel communication

• Screen recording tools for video prospecting

• Meeting scheduling software to coordinate appointments

These tools help with three key areas of outbound sales: prospecting, engagement, and analytics. Research shows that 85% of top sales leaders see these tools as crucial for sales growth. Companies that use social selling tools perform 78% better than their competitors.

Outbound sales software does more than just boost efficiency. These platforms help create tailored messages at scale, which matters since 74% of B2B clients only respond to personalized messages. The tools also give analytical insights that help sales teams improve their outreach strategies.

Today's outbound tools combine smoothly with existing systems to create a unified workflow. Sales teams don't need to switch between multiple platforms anymore. They can focus on building relationships instead of handling administrative tasks. The numbers show that outbound sales generates 55% of all leads, making these tools vital for company growth.

Persana AI: The All-in-One Outbound Sales CRM

Persana AI is a detailed outbound sales platform that uses data from 75+ sources to boost sales prospecting and engagement.

Persana AI Key Features for Outbound Sales

The platform shines with its AI-driven automation and data enrichment capabilities. These features make it stand out:

• AI sales triggers that track job changes and hiring trends

• 10+ proven sales playbooks

• Email waterfall feature that works with multiple providers

• AI-powered weekly lead generation

• Up-to-the-minute data enrichment from 100+ sources

Persana AI Pricing and Plans

The platform's pricing tiers fit teams of different sizes:

• Free: $0/month No billing (100 credits/month)

• Starter: USD 85/month (2k credits/year)

• Growth: USD 189/month (5k credits/year)

• Pro: USD 500/month (18k credits/year)

Each plan comes with unlimited users, making it affordable for expanding teams. Teams can adjust their plans right from the account dashboard.

Persana AI Integration Capabilities

Persana works smoothly with over 30 top-tier tools. You can connect it with:

• CRM systems (Salesforce, HubSpot)

• Email automation tools (Smartlead, Instantly)

• Social selling platforms (LinkedIn Chrome Extension)

• AI tools (ChatGPT, Claude)

Data syncs perfectly between all integrated systems. Sales teams can automate their outreach and create tailored engagement across multiple channels.

Salesforce Sales Cloud: Enterprise-Grade Sales Automation

Salesforce Sales Cloud stands out as a powerhouse in sales force automation. The platform gives businesses adaptable solutions with enterprise-grade capabilities.

Salesforce Outbound Sales Features

A unified workflow automation system makes this platform excel. The core features has:

• Automated data capture and synchronization

• Pipeline management with immediate tracking

• Territory management optimization

• Quote generation with opportunity sync

• Contract approval automation

Sales Cloud makes shared work easier on sales opportunities through mutual account planning, while simplifying complex processes.

AI-Powered Sales Intelligence

Einstein AI powers the platform's advanced intelligence features. The system analyzes pipelines automatically and predicts stalled deals. Einstein AI shines with its capabilities to:

Create customized emails based on CRM data. The platform blends call information within seconds and gives practical summaries with customer sentiment analysis.

Pricing Structure

Sales Cloud comes with four distinct pricing tiers:

• Essentials: USD 25/user/month (up to 10 users)

• Professional: USD 80/user/month

• Enterprise: USD 165/user/month

• Unlimited: USD 330/user/month

The Enterprise edition has advanced pipeline management and deal insights. The Unlimited plan gives access to predictive AI capabilities, conversation intelligence, and premier success planning. Each tier adds more sophisticated tools for sales automation and customer involvement.

HubSpot Sales Hub: Comprehensive Sales Engagement

HubSpot Sales Hub makes outbound sales processes efficient through AI-powered automation and tools that boost participation. Teams that use HubSpot get 129% more leads and close 36% more deals within their first year.

HubSpot's Outbound Tools

The platform excels at automated lead rotation and prospect follow-up. Key features include:

• Smart CRM integration that personalizes messages

• Multi-channel communication workflows

• Task automation and queue management

• Deal outcome reporting

• Automated lead scoring

Email Automation Features

The platform helps sales teams scale their outreach with personalized email sequences. The system adapts communications based on how prospects interact with messages. Email automation tools blend with Gmail, Google Workspace, Outlook, and Office 365 for Windows.

Analytics and Reporting

The analytics dashboard shows immediate performance metrics through dozens of pre-built sales reports. Sales teams track pipeline health, team performance, and deal status without collecting data manually. Teams can analyze any single-object and cross-object data within the CRM using the custom report builder.

Cost Analysis

HubSpot Sales Hub prices its services in tiers to suit different business needs:

• Starter: USD 15/month/user (annual billing) or USD 20/month/user (monthly billing)

• Professional: USD 90/month/user with USD 1,500 onboarding fee

• Enterprise: USD 150/month/user with USD 3,500 onboarding fee

Professional tier users get advanced features like sequences, deal automation, and custom reporting. Enterprise users can access team hierarchies, advanced permissions, and conversation intelligence capabilities.

Outreach.io: Advanced Sales Engagement Platform

Outreach.io stands out with its AI-powered sales execution platform that processes over 33 million weekly action-outcome pairings.

Outreach's AI Capabilities

The platform's AI engine predicts deal closures with 81% accuracy. Outreach's AI provides several key features:

• Immediate call transcription with customized speech recognition

• Auto-generated action items from calls and meetings

• Individual-specific email drafting based on prior conversations

• Sentiment analysis for buyer interactions

Multi-Channel Outreach Features

Outreach excels at involving customers through multiple channels, backed by impressive statistics. Email campaigns through the platform work 40 times better than social media alternatives. The platform's LinkedIn InMail features maintain a 14.69% click-through rate.

Performance Tracking

The platform provides detailed reporting through three core areas: Sales Execution Report, Team Performance, and Sequence Performance. Managers can review user performance, content effectiveness, and process optimization with 16 months of historical data.

Pricing Details

Outreach offers four pricing tiers:

• Standard Plan: Starting at USD 100/user/month

• Professional Plan: Enhanced AI capabilities

• Enterprise Plan: Advanced security features

• Unlimited Plan: Complete platform access

Implementation starts at USD 1,000, though some deployments might need up to USD 8,000 for detailed onboarding. The platform provides customizable packages that match specific team needs, including voice calling plans and AI-powered conversation intelligence solutions.

SalesLoft: Intelligent Sales Execution

SalesLoft's Revenue Orchestration Platform uses AI-powered engagement features to help sales teams focus on what matters most.

Key Outbound Features

The platform's AI-powered workflow brings together communication channels, engagement tracking, and machine learning to create a priority-based action queue. You'll find these key features:

• Automated lead routing and opportunity tracking

• Custom automation rules to boost performance

• Live CRM synchronization

• Video prospecting integration

• Multi-channel outreach capabilities

Integration Options

We worked with more than 130 software integrations to expand the platform's capabilities. The system combines smoothly with major CRM systems like Salesforce, Microsoft Dynamics 365, HubSpot, and Zoho. LinkedIn's network of 500+ million users adds strength to account-based strategies and makes workflows more visible.

Analytics Dashboard

The analytics dashboard stands out with its detailed tracking features. Sales managers can see how individuals and teams perform through visual dashboards that show vital KPIs, customer interactions, and pipeline metrics. Yes, it is true that the platform's revenue intelligence gives better visibility and evidence-based insights. Teams can now:

• Find prospects better through pipeline analysis

• Win bigger deals by tracking buyer engagement

• Speed up deal cycles with AI-powered insights

The platform works right away with tools like Vidyard and Lavender to create tailored messages. SalesLoft's automation features cut down on repetitive tasks. Sales teams can build stronger relationships while keeping their data accurate throughout sales cycles.

Apollo.io: Data-Driven Prospecting

Apollo.io emerges as a data-driven prospecting powerhouse with its database of 275 million verified contacts and 65 million companies.

Lead Generation Features

The platform excels in search capabilities with over 200 filters. Sales teams can filter prospects based on:

• Firmographic data (revenue, size, location)

• Technographic information (tech stack, tools used)

• Hiring trends and department sizes

• Buying intent signals

• Job changes and company growth

Apollo's AI-powered lead scoring helps teams prioritize prospects based on their conversion likelihood. The platform tracks website visitors and buying intent signals that allow teams to reach out at the right moment.

Email Automation Tools

Apollo's email automation goes beyond simple sequencing with its strategic capabilities. Teams can perform A/B testing of email campaigns while keeping personalization at scale. The system has built-in safeguards that prevent duplicate emails and maintain optimal sending limits.

Pricing Plans

Apollo.io currently offers four pricing tiers:

Free Plan:

• Unlimited email credits

• 5 mobile credits monthly

• Simple sequence automation (2 sequence limit)

• 250 emails per day limit

Basic Plan: USD 49/user/month

• 1,000 export credits monthly

• Unlimited sequences

• A/B testing capabilities

• Advanced filters

Professional Plan: USD 79/user/month

• 2,000 export credits monthly

• Advanced reports and dashboards

• Call recordings

• Custom stages

Organization Plan: USD 119/user/month

• 4,000 export credits monthly

• Data enrichment

• Call transcriptions

• Advanced API access

Users can upgrade their plans directly through the account dashboard as their needs evolve. The platform blends naturally with major CRM systems, including Salesforce, HubSpot, and marketing automation tools like Marketo.

LinkedIn Sales Navigator: Social Selling Platform

LinkedIn Sales Navigator stands as a leading platform for social selling in 2024. The platform processes more than 100 million prospect interactions each month.

Advanced Search Capabilities

The platform's sophisticated search system has over 50 filters that help target prospects with precision. Sales teams can filter based on:

• Function and seniority levels

• Content keywords and shared experiences

• Company growth signals

• Recent job changes

• Mutual connections

• Buyer intent signals

Lead Recommendations

Sales teams get fresh weekly lists with up to 100 recommended leads. New prospects arrive every Monday based on past activities and buyer intent signals. Users can find these recommendations in three places:

• Account details page within relationship maps

• Lead profile pages showing similar prospects

• System-generated recommended leads list

InMail Features

InMail messages work 2.6 times better than traditional cold emails. Users get 50 InMail credits each month across all editions. These messages let you communicate directly without prior connections and support attachments up to 200 MB.

The platform works well with major CRM systems. All engagement data syncs automatically with connected platforms when enabled and creates smooth workflow management. Navigator helps sales teams create 45% more opportunities. InMail campaigns maintain a strong 14.69% click-through rate.

Seamless.ai: AI-Powered Lead Generation

Seamless.ai works as an immediate B2B search engine that processes data from over 1.3 billion business contacts and 121 million companies.

Contact Discovery Features

The platform's search capabilities include more than 200 advanced filters for precise targeting. Sales teams can streamline their prospecting through:

• Firmographic filters (location, industry, revenue)

• Technology stack identification

• Department size tracking

• Buyer intent signals

• Job change monitoring

The system updates data during searches to give users the most current information for their outreach campaigns.

Data Accuracy Metrics

The platform's Total AI scoring system reviews data confidence through multiple signals. This scoring system looks at:

• How often data appears

• Source credibility

• Validation signals

• Email open rates

• Success metrics

The system keeps data accurate through immediate validation and active research of contact information based on digital footprinting. Teams that use Total AI metrics see 20-30% higher success rates in their outreach efforts.

Integration Options

The platform blends naturally with major CRM systems and sales tools. Native integrations include:

• Salesforce

• HubSpot

• Microsoft Dynamics

• Zoho

• Outreach

• SalesLoft

• Pipedrive

The platform also extends its features through Zapier, which connects with over 6,000 apps and automation tools. Users can map any data field from Seamless.ai to their CRM fields, which keeps data consistent across all integrated systems.

Vidyard: Video Prospecting Solution

Vidyard reshapes outbound sales through video messaging. Their system achieves 37% higher click rates and 4x more meetings booked compared to traditional outreach methods.

Video Creation Tools

Sales teams can create videos quickly and easily with this platform. The system lets sales representatives record customized videos and screen recordings for:

• Software demonstrations

• Sales outreach messages

• Pitch presentations

• Meeting recaps

• Customer onboarding

Vidyard's AI Avatar technology has simplified complex video creation into a matter of minutes. Sales teams can now scale their outreach by turning written scripts into customized sales videos.

Analytics Features

The platform's analytics dashboard tracks everything sales teams need. They get live viewer insights that show:

• Individual viewer identification

• Viewing duration metrics

• Content engagement patterns

• Team performance analytics

• Video sharing statistics

The system sends alerts when prospects watch video content, which helps teams follow up at the right time. Teams can track how videos affect deals and measure their revenue impact through CRM integration.

Platform Pricing

Vidyard comes in three pricing tiers:

Free Plan:

• 25 videos in library

• 30-minute recording limit

• Simple sharing capabilities

Plus Plan: USD 59.00/user/month

• Unlimited videos

• Complete analytics suite

• Customizable branding

• Team performance tracking

Business Plan: Custom pricing

• Advanced integrations

• Custom video calls-to-action

• Priority support

• Dedicated account manager

The platform works well with major CRM systems and marketing automation platforms. Teams that use Vidyard see a 5x increase in response rates and 25% higher close rates.

Calendly: Meeting Scheduling Automation

Calendly's approach to meeting scheduling automation focuses on speed and efficiency. Sales teams report shorter sales cycles through its implementation.

Scheduling Features

The platform's automated scheduling system removes the need for back-and-forth emails through intelligent calendar management. Sales teams save about 15 minutes per meeting scheduled. The system excels at:

• Website booking with instant lead routing

• Immediate availability management

• Automated reminder workflows

• Meeting polls for group scheduling

• Pre-meeting qualification forms

Integration Capabilities

Calendly combines smoothly with over 100 business tools across its ecosystem. The platform syncs with:

• CRM systems (Salesforce, HubSpot)

• Video conferencing (Zoom, Teams, Google Meet)

• Payment processors (Stripe, PayPal)

• Marketing automation tools (Marketo, Pardot)

• Analytics platforms (Google Analytics, Meta Pixel)

Pricing Structure

Free Plan:

• One event type

• Basic integrations

• Unlimited scheduled meetings

Standard Plan: USD 10/seat/month

• Unlimited event types

• Automated workflows

• Payment integration

Teams Plan: USD 16/seat/month

• Round-robin scheduling

• Advanced routing

• Admin controls

Enterprise Plan: Custom pricing

• SAML SSO

• Advanced security

• Dedicated support

Implementation Guide

The platform simplifies processes through managed events and team scheduling analytics. Sales teams can:

1. Set up customized availability

2. Configure meeting types

3. Enable automated reminders

4. Integrate with existing tools

Calendly's automation capabilities reduce no-shows through automated reminder workflows. The analytics dashboard gives explanations about booking trends, popular meeting times, and team performance metrics.

Conclusion

The right outbound sales tools affect sales success rates and team efficiency. Modern sales platforms come with advanced features. AI-powered automation, multi-channel capabilities, and deep analytics help teams close more deals.

Each tool meets different needs. Persana AI stands out in sales automation. Salesforce provides enterprise-grade capabilities. Tools like Vidyard and Calendly make specific parts of the sales process better. The right mix of these tools cuts down office work by up to 40% and boosts conversion rates.

Want to reshape your sales process? Start your journey with Persana AI to get proven sales playbooks and AI-powered automation that makes your entire sales workflow smooth.

Your success depends on building an integrated tech stack that fits your team's needs. Your budget, team size, and sales challenges should guide your choice of sales tools. This approach will give you the best returns on your sales technology investment and help your team grow through 2025 and beyond.

FAQ

Many businesses want to know about the best tools and software to streamline their sales processes. Here are answers to common questions about outbound sales technology.

What are best sales tools?

The best sales tools automate routine tasks while creating tailored customer interactions. Sales teams can connect with up to 80 contacts per hour using a power dialer. Today's most meaningful tools combine:

• CRM systems for relationship management

• Email automation for flexible outreach

• Video prospecting to involve customers

• Meeting scheduling to simplify coordination

• Social selling platforms for relationship building

What is the best software for sales?

Your business needs and team size determine the ideal sales software. Teams report up to 4x increase in efficiency with cloud-based solutions. Good sales software should have:

• Integration with existing tools

• Live analytics and reporting

• Mobile accessibility

• Automated lead scoring

• Custom workflow creation

What is outbound calling software?

Outbound calling software serves as a platform that manages and automates call center processes. These systems help companies simplify their outbound calling activities. The software has features for:

1. Local phone number management

2. Call recording and monitoring

3. CRM integrations for data synchronization

4. Automated dialing capabilities

5. Performance analytics

Modern outbound platforms increase agent efficiency by 300%. Sales teams can connect with prospects better through intelligent automation while keeping detailed interaction records. The software also helps collect customer feedback and run surveys, which gives valuable insights for marketing strategies.