10 Clearbit Competitors & Best Alternatives In 2025

Tired of Clearbit's $99 starting price tag making you wince? You're not alone.

The sort of thing I love about today's market is the range of solid alternatives available. After spending countless hours evaluating Clearbit's competitors, I've looked at everything from features to data quality, ease of use, integrations, and pricing models. Some standout options include Cognism's GDPR-compliant data with twice the phone-verified mobile numbers and 6sense's AI-driven platform that spots buying intent signals.

This piece examines the 10 best Clearbit alternatives for 2025. You'll find a solution that delivers quality data without straining your budget.

What is Clearbit?

Clearbit is a detailed B2B data enrichment platform that transforms simple information into rich company and contact profiles. The platform collects data from over 250 public and private sources and converts millions of data points into structured, applicable information. Your leads, contacts, and accounts get enhanced automatically with more than 100 data attributes.

The platform works in two steps. Data comes from social profiles, company websites, legal filings, and crowdsourced inputs. The system then enhances your existing setup by matching input data (like an email or domain) to its database. Detailed profiles appear within seconds.

The depth of information makes Clearbit valuable. The platform provides significant firmographic data including:

• Company size, industry classification, and revenue estimates

• Employee counts and geographic location details

• Technologies installed (tech stack)

• Contact information and organizational structures

• Job titles and seniority levels

The 10 top Clearbit competitors

Persana

Persana has emerged as a standout among Clearbit alternatives with its AI-powered approach to data enrichment and sales intelligence. The platform changes how teams find and work with prospects by using advanced data analysis and automation.

Persana key features

The platform sets itself apart with capabilities that improve sales and marketing results. The system pulls data from more than 75 sources to build detailed prospect profiles. By combining information from multiple databases, it achieves better match rates than other platforms.

The AI engine customizes messages based on prospect data, which helps teams deliver personalized communication at scale. Persana watches over 75 buying signals including job changes, funding rounds, website visits, and keyword searches.

The platform's Chrome extension makes LinkedIn prospecting easier. Users can quickly see profile details and import contacts. Smart workflow automation handles routine tasks by spotting changes in prospect status and starting follow-up actions.

Persana pros and cons

Pros:

• Teams save 8-10 hours each week on prospecting

• Better email and contact match rates than Apollo and ZoomInfo put together

• Works smoothly with Salesforce, HubSpot, and email tools

• One tool replaces the need for multiple solutions

• More accurate data than similar platforms

Cons:

• Users need help to learn all the features

• Updates sometimes remove features from cheaper plans

• LinkedIn search filters could be better

• System can slow down during busy times

Persana pricing

The platform uses credits for pricing with five levels:

• Free: $0/month includes 100 credits for basic access

• Starter: $68/month yearly with 24,000 credits/year

• Growth: $151/month yearly with 60,000 credits/year plus email tools

• Pro: $400/month yearly with 216,000 credits/year and CRM connection

• Unlimited: $600/month yearly with 600,000 credits/year and everything included

Most tasks need one credit. Unused credits move to next month, up to double your monthly amount.

Persana best use case

Marketing teams building targeted account-based campaigns get great results with Persana. Teams can create ideal personas using company, technology, and behavior signals for persona-based marketing.

Companies running intent-driven campaigns benefit from reliable signal tracking. The system starts outreach based on prospect actions instead of random timing. Small teams needing personalized messaging love the AI writing features.

Persana helps teams automate their research quickly. A customer shared: "Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks".

6sense

6sense stands out among other Clearbit alternatives as an AI-powered platform that focuses on predictive analytics and buyer intent data. The platform helps B2B marketing and sales teams find in-market buyers, prioritize accounts, and create customized engagement strategies across multiple channels.

6sense key features

The platform employs AI-driven analytics to track billions of digital signals. These signals range from page visits and keyword searches to third-party content consumption and ad engagement that show hidden buying intent across the web. The platform matches this anonymous behavior to actual company accounts and buyer personas through its proprietary Signalverse database.

The system assigns each account a predicted buying stage (Awareness, Consideration, Decision, or Purchase) using AI trained on historical closed-won data. Sales teams can use this predictive intelligence to find accounts ready to buy, understand their interests, and time their outreach effectively.

Sales Copilot provides AI-generated suggestions for next best actions—whether calling a contact, sending an email, or connecting with a new persona. The system also has intent alerts that notify users about specific activities, such as "a decision-maker at an account visits the pricing page".

6sense pros and cons

Pros:

• Powerful predictive analytics and buyer intent data

• Complete account-based marketing capabilities

• Uninterrupted CRM integration for existing tools

• Strong sales-marketing arrangement around key accounts

• Customizable ad deployment based on persona and company size

Cons:

• Higher price point compared to many competitors

• Much setup and customization needed for optimal use

• Learning curve demands training to use effectively

• Limited historical reporting, especially for long-term performance

• Clean CRM data and clear processes needed for maximum value

6sense pricing

The platform uses a tiered pricing structure with a credit-based system. The company provides custom quotes based on team size and specific requirements instead of publishing prices on its website. Customers typically pay anywhere from $60,000 to $300,000 based on selected plans.

The pricing tiers include:

• Free Plan: $0/month with 50 credits monthly, simple buyer discovery features

• Team Plan: Custom pricing with technographics, psychographics, and dashboard access

• Growth Plan: Custom pricing adding 6sense Intent keywords and third-party intent data

• Enterprise Plan: Custom pricing with full predictive AI model and AI recommended actions

The platform targets larger organizations with substantial marketing budgets rather than small businesses or startups.

ZoomInfo

ZoomInfo has revolutionized the B2B data world by growing from a simple data provider into a detailed sales and marketing intelligence platform. The sort of thing i love about ZoomInfo is its massive database with over 100 million business contacts. This makes it a powerhouse for sales teams who need detailed prospect information.

ZoomInfo key features

SalesOS is the foundation of ZoomInfo's offering. This suite of tools helps teams become skilled at prospecting and pipeline management. The platform creates hyper-targeted prospect lists through advanced search filters based on firmographics, technographics, and intent data.

The platform's value shines especially when you have its engagement capabilities. Users can connect through emails and calls directly from the platform. Their intent data tracking watches online behaviors to spot purchase signals, which helps teams focus on leads showing buying interest.

Sales professionals find ZoomInfo nowhere near other tools when finding accurate contact information. The platform shows detailed company profiles with revenue estimates, organizational charts, and technographic data. The platform's phone numbers and contact data quality set it apart from Clearbit.

ZoomInfo pros and cons

Pros:

• Higher accuracy rate is a vital part of effective outreach

• Detailed database with superior match rates for CRM integration

• Advanced filtering options based on multiple data points

• Sales automation capabilities reduce repetitive tasks

• Detailed prospect profiles with integrated company insights

Cons:

• Substantially higher price point than many competitors

• Non-transparent pricing structure needs sales conversations

• Occasional data accuracy issues in niche markets

• Steep learning curve for new users

• Strict contact terms and license-based pricing model

ZoomInfo pricing

ZoomInfo employs a customized pricing approach based on several factors, making it hard to match with Clearbit. The platform costs start at approximately $15,000 per year, placing it among premium-priced solutions in this space.

These factors affect ZoomInfo's final cost:

1. User license numbers (with extra costs per user)

2. Selected features (advanced options like technographics cost more)

3. Credit usage for data extraction

The Professional plan includes 5,000 annual bulk credits at $14,995 plus $1,500 per user. Users get 10,000 annual credits with the Advanced plan at $24,995 and a $2,500 per-user fee. The Elite plan fits large organizations at around $39,995 annually.

The high cost makes sense to many users because of ZoomInfo's data quality. A user pointed out, "Just think about how valuable the accuracy and coverage of the data is to you". In spite of that, smaller businesses often can't meet this budget without guaranteed ROI.

Apollo.io

Apollo.io rivals Clearbit by combining a massive contact database with detailed sales engagement tools. The platform serves as an all-in-one solution for businesses looking for economical prospecting solutions, with its database containing over 210 million contacts and 35 million companies.

Apollo.io key features

The platform's strength comes from its extensive contact database that gets regular updates and accuracy checks. Apollo.io shines with robust prospecting features that use advanced search filters and buying intent signals to help you identify quality prospects.

The platform's email intelligence capability stands out. Users can verify addresses and study response patterns to improve their campaign results. On top of that, it makes shared outreach possible across multiple channels—including calls, emails, and social media. Teams can reach prospects through whatever communication method works best for them.

The platform's bi-directional CRM sync ensures that any changes in Apollo appear in connected systems like Salesforce and HubSpot. This integration keeps data consistent across platforms. Users can track performance through detailed analytics on campaign results and engagement metrics.

Apollo.io pros and cons

Pros:

• Detailed database with over 200 million verified contacts

• Multi-channel outreach tools combining email, LinkedIn, and phone

• Predictive analytics that show likely closure rates

• Better pricing compared to alternatives like ZoomInfo

• Users love it (4.8/5 from 6,685 reviews)

Cons:

• Data accuracy suffers due to crowd-sourced information

• Email delivery problems affect campaign success

• Users face billing issues and struggle to cancel subscriptions

• Email features outshine limited LinkedIn capabilities

Apollo.io pricing

Apollo.io offers four different pricing tiers. The Free plan gives you 100 credits monthly with simple features and basic email tools. Paid plans start with the Basic option at $49/user/month (yearly) or $59/user/month (monthly), including 5,000 credits.

The Professional plan costs $79/user/month (yearly) or $99/user/month (monthly). It comes with 10,000 credits and advanced features like dialer functionality. The Organization plan, designed for enterprises, runs $119/user/month (yearly) or $149/user/month (monthly). It includes 15,000 credits and better security options.

Extra credits cost $0.20 each when you run out. You must buy at least 250 credits monthly or 2,500 yearly. Remember that unused credits expire when your billing cycle ends.

Leadfeeder

Leadfeeder helps businesses identify anonymous website visitors through specialized B2B visitor identification. This Clearbit alternative tracks and shows which companies browse your website. Sales teams love it because it turns unknown traffic into qualified leads.

Leadfeeder key features

The platform identifies companies visiting your website even when their employees work from home. This works through a constantly updated IP database. You can see exactly what companies do on your site - their page visits, time spent, and downloaded content.

Most marketing automation tools capture only 2% of website visits. Leadfeeder identifies the 98% of visitors who never fill out forms. The tool has custom segmentation with over 50 behavioral and firmographic filters that qualify high-potential companies.

Beyond company identification, Leadfeeder connects you with decision-makers through its global contact database. Users can filter contacts by job role and seniority. The platform merges with major CRM and marketing automation tools and enables two-way synchronization of visitor data.

Leadfeeder pros and cons

Pros:

• The system removes bots, ISPs, and low-quality traffic sources

• The solution complies fully with GDPR

• Data quality beats other providers (9/10 customers agree)

• Features built on 10+ years of development

• Immediate alerts via email or Slack when high-value leads visit

Cons:

• The system shows only companies, not individual visitors

• Free version comes with limited features

• Pricing structure gets expensive with higher visitor volume

• Some niche CRMs like Odoo face integration challenges

• Company information can be incomplete at times

Leadfeeder pricing

Leadfeeder comes with two pricing tiers:

• Free Plan: €0 with 7-day data retention, unlimited users, and max 100 identified companies

• Paid Plans: Starting at €99/month (annually) for up to 50 companies, scaling to €1199/month for 20,001-40,000 companies

Paid plans give you unlimited data storage and users. The pricing depends only on identified companies, and repeat visits from the same company count as one. Monthly billing costs about 40% more than annual plans.

Cognism

Cognism stands out in the B2B data market by providing GDPR-compliant contact information and phone-verified mobile numbers. This Clearbit competitor dominates European markets where data compliance matters most to outbound sales teams.

Cognism key features

Diamond Data® sits at the heart of Cognism's platform. It delivers phone-verified mobile numbers with 98% accuracy and helps you connect with ideal customers 3x more often. The platform covers international data throughout EMEA, NAM, and APAC regions.

Cognism's Signal Data goes beyond simple contact details to spot buying signals through:

• Hiring trends that track job changes and expansions

• Funding alerts that monitor investment rounds

• Technographics that cover 20,000+ technologies

• Live news alerts about the most important company events

The platform boosts prospecting with Bombora's Company Surge® intent data that spots accounts researching solutions related to your products.

Cognism pros and cons

Pros:

• Phone-verified mobile contacts that generate 7X more leads

• Top-tier GDPR and CCPA compliance

• Best-in-class data quality in EMEA regions

• Uninterrupted CRM integration with major platforms

• Responsive support team with 20-second average response time

Cons:

• Email support slows down after implementation

• Price point too high for startups and small businesses

• US data quality lags behind competitors

• Per-user pricing makes it tough for large teams

Cognism pricing

Cognism uses custom pricing based on what your business needs. You can choose between two main tiers:

• Platinum: Around $15,000/year access fee plus $1,500/user

• Diamond: Around $25,000/year access fee plus $2,500/user (includes phone-verified mobile numbers)

Your total investment typically falls between $30,000-$100,000 based on your organization's size, data needs, and feature requirements.

LeadGenius

LeadGenius has a Precision Data Platform that delivers custom data solutions to match your needs. This Clearbit alternative stands apart from regular database providers by focusing on information that aligns with your business requirements and market segmentation.

LeadGenius key features

The platform excels at spotting small and medium businesses through custom data gathering methods that match your industry. LeadGenius helps you find new accounts missing from your CRM and tracks important decision-makers at prospect accounts.

The combination of human verification and AI helps LeadGenius deliver exceptional data accuracy. Their platform covers more than 30 countries while staying GDPR and CCPA compliant, which makes it perfect for global campaigns. Go-to-Market teams will appreciate specialized features like social media tracking across TikTok, Instagram, and Facebook.

LeadGenius pros and cons

Pros:

• Data sets customized to your business needs

• Worldwide coverage for international prospecting

• Technographic insights that enable technology-based targeting

• Better lead validation than competitors (8.5 score vs Clearbit's 8.0)

• Human verification that improves accuracy

Cons:

• You need direct contact to learn pricing

• Few public user reviews available

• Custom data services may cost more

• Small campaigns might face accuracy issues

• Data verification process lacks transparency compared to competitors

LeadGenius pricing

LeadGenius doesn't list standard pricing on their website. Your specific needs and business size determine the cost. You'll need to reach out to their team to discuss your requirements and get a custom quote.

Demandbase

Demandbase provides an end-to-end ABM platform that combines first-party and third-party data to help you find companies actively looking for solutions like yours. Founded in 2006, this Clearbit competitor creates a unified experience for sales and marketing teams.

Demandbase key features

The platform excels with its AI-driven account insights and flexible ABM capabilities. Its people-based ad targeting brings quality traffic to landing pages and refines campaigns using live buyer intent data. The system helps you manage cross-channel campaigns to align efforts across multiple platforms.

Demandbase One customizes website content for individual accounts and shows relevant information to each visitor. The platform brings all account-level data together to help you learn about target accounts by tracking their engagement and readiness.

Demandbase pros and cons

Pros:

• Detailed end-to-end ABM platform

• Strong account-level intelligence with intent data

• Accessible interface with easy navigation

• Customizable dashboards

• Excellent customer support

Cons:

• Enterprise-level pricing makes it too expensive for smaller teams

• Tedious setup process

• Limited flexibility on its coverage

• Needs substantial training investment

• No transparency in pricing structure

Demandbase pricing

Demandbase uses a custom pricing model that adapts to specific business needs. Their structure includes a platform fee for essential software and services, plus a flat fee per user. While specific numbers aren't public, the platform targets enterprise-level budgets.

SMARTe

SMARTe leads the global market in GDPR-compliant sales intelligence. The company provides verified B2B contact information throughout North America, Europe, Asia-Pacific, and Latin America regions.

SMARTe key features

The platform stands out with its 70% availability of verified emails, direct dials, and mobile numbers in North America, while other regions see 45-50% coverage. Users get access to more than 55 fields of relevant business information along with verified contact details.

The platform comes with a powerful Chrome extension that works seamlessly with LinkedIn and Sales Navigator. This extension enriches profiles by adding mobile numbers and emails. The platform's data management system tracks job changes and suggests if contacts remain active, have moved companies, or if data needs updating.

SMARTe pros and cons

Pros:

• Advanced data filters to target precisely

• One-click CRM integration with Outreach, Salesforce, HubSpot, and Salesloft

• Access to 50,000+ tracked technologies

• Accurate and globally compliant data (GDPR, CCPA, SOC2)

Cons:

• Data for smaller companies lacks accuracy

• Hard to find detailed data in niche industries

SMARTe pricing

The platform uses a credit-based model without limiting users. Here are the pricing tiers:

• Free: 10 credits monthly at no cost

• Pro: USD 25.00/month for 50 credits (USD 0.50 each)

• Enterprise: Starting at USD 15,000.00 annually

Enterprise customers benefit from better rates—maximum USD 0.30 per credit, which reduces to USD 0.20 when buying 1 million credits.

AeroLeads

AeroLeads stands out with its up-to-the-minute data extraction capabilities. The platform serves as a budget-friendly Clearbit alternative that helps teams source contacts from LinkedIn. The tool streamlines email and phone number collection from professional networks.

AeroLeads key features

This LinkedIn-focused tool comes packed with powerful capabilities:

• A Chrome extension that pulls data from LinkedIn, Crunchbase, and AngelList

• Email verification system that substantially cuts down campaign bounce rates

• High-volume data extraction capabilities

• Quick exports to CSV, Excel, or popular CRMs like Salesforce, HubSpot, and Pipedrive

• Flexible data enrichment options to enhance contact details

AeroLeads pros and cons

Pros:

• Budget-conscious pricing at just 1/10th of ZoomInfo's cost

• No LinkedIn search restrictions with unlimited data access

• Round-the-clock support through chat, email, and phone

• Seamless integration with various CRMs and email platforms

• Monthly plans accept Bitcoin payments

Cons:

• Data quality sometimes suffers from incorrect or inactive emails

• Success relies heavily on LinkedIn's platform

• Information retrieval takes more time than usual

• Feature set falls short of enterprise-level solutions

AeroLeads pricing

The platform provides four pricing options:

• Take Off: USD 39.00/month includes 2,000 monthly credits and 960 phone numbers yearly

• Climb: USD 129.00/month offers 8,000 monthly credits and 2,400 phone numbers yearly

• Cruise: USD 249.00/month provides 20,000 monthly credits and 4,800 phone numbers yearly

• Enterprise: Tailored pricing based on your needs

AeroLeads proves to be an excellent choice for teams that need LinkedIn-based lead generation without overspending.

Conclusion

Your specific business needs, budget limits, and data quality requirements will help you pick the right Clearbit alternative. This piece looks at ten strong competitors with great features at different price points. ZoomInfo has a complete database but costs more, while Apollo.io gives you good value if you're watching your budget. Without doubt, Cognism shines with its GDPR-compliant data in EMEA regions. Leadfeeder does a great job identifying anonymous website visitors.

The quality of data matters most when you choose any enrichment tool. Persana gives you excellent match rates from multiple databases. Sales teams can get accurate prospect information without spending too much. On top of that, tools like 6sense give larger companies powerful predictive analytics, though they cost a lot more.

Your main use case drives the final choice - you might need broad contact data, intent signals, website visitor tracking, or specific ABM features. After looking at these options, Persana.ai might give you the best mix of accurate data, AI-powered personalization, and good pricing for most marketing and sales teams.