8 Best Contact-Based Marketing Platforms That Actually Work in 2025

Contact-based marketing platforms are now must-have tools in our crowded digital world. The numbers are mind-boggling - marketing software tools reached 9932 in 2022. Finding the right solution feels like searching for a needle in a haystack.

The options might seem overwhelming, but account based marketing software stands out as a game-changer for B2B companies. These platforms let you run targeted campaigns for specific accounts. They optimize personalization and show clear ROI. On top of that, leading ABM platforms come with massive data resources. ZoomInfo gives you access to 106 million company records.

We've put in countless hours to test these tools and see which ones deliver results. Looking to boost your marketing stack with account based marketing tools that drive business results? Our handpicked list of 8 platforms will guide your decision for 2025.

Persana

Persana emerges as a new breed of account based marketing platforms that uses AI-driven personalization with detailed data resources. The platform utilizes data from over 75 sources to give marketers deeper insights and automation capabilities.

Key Features of Persana

Persana's platform distinguishes itself through several unique capabilities:

• Extensive Data Enrichment: The platform accesses data from 75+ sources to create detailed prospect profiles with higher match rates than competing platforms. A "waterfall" enrichment process combines information across multiple databases to ensure superior accuracy.

• AI-Powered Personalization: Messages are automatically customized based on prospect data, which enables tailored communication at scale. Marketing teams can craft relevant messages without manual research through this intelligent automation.

• Intent Signal Tracking: The platform monitors 75+ signals that show buying intent, such as job changes, funding rounds, website visits, and keyword searches. These triggers help marketers find the perfect moment to reach prospects.

• Chrome Extension Integration: A LinkedIn prospecting extension lets users quickly access profile insights, import contacts to the Persana platform, and connect with potential customers through AI-generated comments.

• Workflow Automation: Routine tasks become streamlined as the platform detects changes in prospect status and triggers appropriate follow-up actions.

Pros of Persana

Persana's value for contact-based marketing shines through several advantages:

• Time Efficiency: Teams save 8-10 hours weekly on prospecting tasks. This allows them to focus on high-value activities instead of manual research.

• Superior Data Accuracy: The platform achieves higher match rates for emails and contact information than Apollo and ZoomInfo combined. This ensures more reliable outreach.

• Seamless Integrations: Popular CRM systems (Salesforce, HubSpot) and email tools (Instantly, Lemlist, Smartlead) connect smoothly with Persana to create a unified workflow.

• Consolidated Toolset: Users love how Persana eliminates multiple tool requirements. One reviewer noted: "I love how it pulls and enriches data from multiple sources automatically—saves me a ton of time and cuts down on tools and manual work".

• User-Friendly Interface: Users find Persana's interface easy to guide through, despite its sophisticated capabilities. Some mention a learning curve at the start.

Pricing of Persana

The platform uses a credit-based pricing model with five tiers:

1. Free: $0/month - 100 credits, simple access to data providers and AI tools

2. Starter: $68/month (billed annually) - 24,000 credits/year, unlimited tables, exports

3. Growth: $151/month (annually) - 60,000 credits/year, email integrations, AI agents

4. Pro: $400/month (annually) - 216,000 credits/year, CRM integration, intent triggers

5. Unlimited: $600/month (annually) - 600,000 credits/year with detailed features

Most enrichments cost one credit. Unused credits move to the next month (capped at twice your monthly limit). The platform offers flexible plan changes and additional credit purchases when needed.

Best Use Case for Persana

Marketing teams building targeted account-based campaigns will find Persana especially useful. The platform works best for:

• Persona-Based Marketing: Teams can define ideal personas using firmographic, technographic, and behavioral signals. This enables precise targeting of decision-makers.

• Intent-Driven Campaigns: The platform's reliable signal tracking suits teams who want to trigger campaigns based on prospect behaviors rather than random schedules.

• Tailored Outreach at Scale: Marketing teams with limited resources but high personalization needs benefit from AI-generated messaging. This maintains relevance while reducing manual work.

• Research Automation: Organizations save time on prospect research. A customer testimonial states: "Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks".

6Sense

6Sense uses AI-powered revenue intelligence to help B2B organizations find and connect with accounts that show buying signals before they reach out. The platform stands as an innovator in account based marketing and processes over 500 billion intent signals monthly. This gives sales and marketing teams practical insights.

Key Features of 6Sense

6Sense has a reliable set of capabilities that make it different from other ABM platforms:

• Advanced Intent Data Collection: The platform monitors buying signals through keyword searches, website visits, review sites, and internet activities. This creates a detailed view of prospect behavior. Buyers conduct 70% of their research anonymously in what 6Sense calls the "Dark Funnel."

• AI-Powered Predictive Analytics: The platform's AI studies years of historical opportunity data with live buying signals to predict which accounts want to buy. It scores accounts from 0-100 by analyzing first-party, second-party, and third-party intent data.

• Account Identification: The platform excels at finding anonymous website visitors and connecting them to specific accounts. It uses a proprietary "Company Graph" that links IP addresses, cookies, and mobile IDs to show which companies research your products.

• Dynamic Segmentation: Audience Builder lets marketers create content that matches each account's needs. The account lists update automatically when behavior changes.

• Omnichannel Orchestration: Teams can run campaigns across email, web, social media, and display advertising from one drag-and-drop canvas.

• Detailed B2B Database: The platform gives access to over 449 million buyer profiles with firmographic, technographic, and psychographic data. Teams can better understand buying committees and decision-makers at target accounts.

Pros of 6Sense

The platform brings several key benefits to marketing and sales teams:

• Superior Intent Signal Tracking: Teams can spot buying signals early that would stay hidden otherwise. Companies like Drata achieved a 4.5x increase in demos and a 3x increase in close rates.

• Sales and Marketing Alignment: Both teams work from the same data source. This removes traditional barriers and ensures coordinated account-based strategies.

• ROI Measurement: Teams can see which sales and marketing activities add to pipeline value and closed deals. FullStory saw a 48% increase in average contract value for in-market accounts found through 6Sense.

• Scale and Efficiency: AI and automation reduce manual tasks. Teams manage more accounts while keeping personalization. Sage's opportunity creation grew by 50% after using 6Sense.

• Integration Ecosystem: The platform works with hundreds of cloud services. CRMs, marketing automation platforms, and sales engagement tools create a unified workflow.

Pricing of 6Sense

The platform has four main pricing tiers:

1. Free Plan: $0/month - Has 50 data credits monthly, company & people search, sales alerts, list builder, and Chrome extension

2. Team Plan: Custom pricing - Adds technographics, psychographics, web visitor identification, dashboards, reporting, and CRM integrations

3. Growth Plan: Custom pricing - Has all Team features plus 6Sense intent data, third-party intent integration, and corporate hierarchy visualization

4. Enterprise Plan: Custom pricing - Adds predictive AI models, AI-recommended actions, and advanced dashboards with built-in predictive AI

Terminus

Terminus earned recognition as a leader in Forrester's B2B Advertising Wave in 2022. The platform excels as a multi-channel Account-Based Experience (ABX) solution that helps B2B companies grow their revenue predictably. This detailed platform combines data, channels, and analytics to reach target accounts effectively through multiple touchpoints.

Key Features of Terminus

Terminus provides powerful tools that help businesses run effective ABM strategies:

• Data Integration and Management: The platform brings together first and third-party data to show a complete picture of each account. Users can predict, identify and segment target accounts through the Account Hub, which serves as an ABM command center.

• Multi-Channel Engagement: The platform reaches out through several channels:

  • Digital Advertising: Target specific ads appear on more than 500,000 websites through hundreds of ad networks

  • Email Signature Marketing: Employee email signatures become marketing channels

  • Web Personalization: Website content adapts for specific accounts

  • Chat Experiences: Chatbots and live chat create real-time connections

• Advanced Targeting Capabilities: Account-level targeting lets users focus on specific roles (department, seniority, job function). The platform also uses intent data from partners like Bombora to find accounts ready to buy.

• Visitor Identification: The platform adapted its IP technology for remote work environments. It can now identify companies even when employees work from home. This technology links email domains to household IPs and has improved match rates by over 40% for remote prospects.

• Analytics and Reporting: Users get engagement metrics, pipeline influence assessment, and attribution reporting. Multiple attribution models in the Measurement Studio show ABM results, including first-touch, last-touch, and multi-touch.

Pros of Terminus

Companies using Terminus see several key benefits:

• Improved Targeting and Personalization: Data analytics help find valuable accounts quickly and deliver content that appeals to key stakeholders.

• Sales and Marketing Alignment: Sales and marketing teams work better together with shared data and insights that create consistent messaging.

• Comprehensive Multi-Channel Outreach: Messages reach target accounts through their preferred channels - digital ads, email, web content, and chat. This approach improves engagement and conversion rates.

• Practical Insights: Analytics tools show how accounts engage with campaigns, which helps optimize performance and improve ROI. Teams can track target account interactions across channels.

• Mobile Accessibility: Teams can chat with target accounts and leads anywhere using the Terminus Mobile App on iOS and Android.

• Robust Integration Ecosystem: The platform works seamlessly with major CRM systems like Salesforce to create smooth workflows between marketing and sales teams.

Pricing of Terminus

Terminus adjusts its pricing based on each company's ABM needs:

• Price Range: Companies typically spend $20,000 to $150,000+ annually, making it a premium ABM solution.

• Free Option: Companies can test the platform through a free trial.

• Implementation Support: Every customer gets help from specialized onboarding teams.

• Cost Considerations: Users praise the platform's features but mention its significant cost and learning curve.

Terminus offers a powerful platform that helps companies identify target accounts, activate sales, and connect with prospects through multiple channels. The premium pricing makes it best suited for mid-sized to enterprise organizations with dedicated ABM budgets.

RollWorks

RollWorks stands out in the account based marketing world. The platform helps B2B companies grow revenue by targeting the right accounts at the perfect moment. Companies can find and connect with high-value target accounts to speed up their sales cycles and build their pipeline.

Key Features of RollWorks

RollWorks brings powerful capabilities that set it apart from other ABM platforms:

• Contact Discovery: The platform finds hidden decision-makers within target accounts and adds their verified details (email, phone, LinkedIn profiles) straight to your CRM. Users get access to one of the largest multi-sourced databases with 92M+ emails, 71M+ direct dials, and 90M+ LinkedIn profiles.

• Account Identification and Targeting: Your data combines with RollWorks' analytical insights to create your ideal customer profile (ICP). The platform builds target account lists and reaches key decision-makers. AI-powered technology identifies anonymous website visitors and matches them to specific companies.

• Intent Signal Tracking: Sales teams see "Account Spike Data" in Salesforce or HubSpot CRM when accounts show buying interest. Teams can focus on accounts that show active buying signals.

• Multi-Channel Engagement: AI-driven optimization helps advertise across digital channels by managing budgets, reach, frequency, and engagement. The Account Targeting Playbook delivers messages at the right time to move accounts through your funnel.

• Seamless Integrations: The platform works with major CRMs and marketing automation platforms. You can combine your data with RollWorks' insights about site visitors, intent, and journey stages.

Pros of RollWorks

B2B marketing teams gain several key advantages with RollWorks:

• Superior ROI: Companies see over 5x the ROI compared to other ABM vendors. These results make it a smart choice for revenue-focused companies.

• Marketing and Sales Alignment: Teams share goals and data through RollWorks. Companies grow 24% faster and see 27% more profit growth over three years when marketing and sales teams work together.

• Efficiency and Cost-Effectiveness: Success stories show real results. One company reached a 50% new opportunity rate with existing customers through ABM. Another company generated website visits with less than half their previous budget.

• Enhanced Targeting Precision: The platform focuses marketing efforts on accounts with the highest revenue potential. This approach saves resources by avoiding unlikely prospects.

• Comprehensive Buying Committee Coverage: Only 3% of prospects fill out forms. RollWorks helps you reach the other 97%. Contact Discovery lets you connect with entire buying committees instead of individual leads.

Pricing of RollWorks

RollWorks creates custom pricing plans based on business needs:

• Every plan includes custom audience targeting, user-friendly account-based advertising, and precision targeting across digital channels.

• Packages connect to key go-to-market and analytics systems while measuring B2B advertising performance.

• Customers work with dedicated success managers and creative services to get the most value.

• Advanced plans offer predictive buying signals for finding in-market prospects, user-friendly go-to-market execution with custom recommendations, and buyer insights for personalized outreach.

The pricing structure grows with your business. Companies of all sizes can implement account-based marketing strategies effectively with RollWorks.

ZoomInfo

CEO Henry Schuck started ZoomInfo, which is now a 15-year-old B2B intelligence platform. The platform gives companies a solid data foundation to build their account based marketing strategies. Its massive database and intelligence capabilities make it unique among other account based marketing tools.

Key Features of ZoomInfo

ZoomInfo's platform has powerful capabilities that modern ABM campaigns need:

• Extensive Contact Database: Users get accurate contact and company information to find decision-makers in target organizations. They can filter companies by industry, keywords, employee count, growth rate, location, and technology usage.

• Intent Data Intelligence: The platform tracks buying signals through its intent data system. Marketers can monitor specific topics and see when accounts research solutions. It measures audience strength, signal count, and signal score to show how intensely companies search.

• Company Research Tools: Alerts and Scoops features give updates about target companies, including leadership changes and funding rounds. This helps teams monitor accounts proactively.

• Data Enrichment: ZoomInfo Enrich checks existing databases against hundreds of data points. This keeps CRM and marketing automation data accurate and current.

• AI-Powered Capabilities: ZoomInfo Copilot uses artificial intelligence to help teams with prospecting. It personalizes outreach based on customer data and behavior.

• Unified Marketing Platform: Teams can direct sales and marketing on one platform with ZoomInfo Marketing. This removes the need for multiple systems.

Pros of ZoomInfo

ZoomInfo has several strengths that make it valuable for account based marketing campaigns:

• Superior Data Quality: The platform has one of the most resilient and accurate databases. It processes over 100 million contact record events and scans 38 million online sources daily.

• Dedicated Research Team: More than 300 people check and verify company information daily. AI capabilities (16 patents) and third-party expert partners support this work.

• Better Lead Conversion: FormComplete fills missing information on website forms automatically. This increases visitor response rates and turns more prospects into leads.

• Conversational Marketing: Website visitors can progress through their buying journey with ZoomInfo Chat. This automated chatbot captures valuable lead information.

• Complete Integration: The platform connects naturally with major CRMs and marketing tools. Sales and marketing teams can work together smoothly.

Pricing of ZoomInfo

ZoomInfo's pricing comes in tiers based on features and organizational needs:

1. Professional Plan: Small teams (5-10 users) can start with this package at $15,000 yearly. It has simple access to ZoomInfo's lead database, 5,000 bulk credits per year, and basic email and dialing features.

2. Advanced Plan: This mid-tier option costs $25,000-$30,000 yearly. Users get 10,000 bulk credits, advanced data insights (organizational charts, technographics), immediate intent alerts, CRM integrations, and website visitor identification.

3. Elite Plan: The premium package starts at $40,000 yearly. It includes everything in Advanced plus extra monthly credits, immediate buying intent signals, AI-enriched customer profiles, analytics, and AI conversational intelligence.

ZoomInfo gives marketers unmatched access to company and contact information. This helps them create targeted campaigns based on accurate intelligence.

Drift

Drift is a leading conversational marketing platform that connects businesses with website visitors through chat, email, video, and automation. This account based marketing tool removes friction from the B2B buying process by providing immediate, individual-specific interactions with potential customers.

Key Features of Drift

Drift's platform has several powerful capabilities that make it valuable for contact-based marketing:

• Conversational Marketing Cloud: AI-powered chatbots work alongside live chat features to involve website visitors instantly. This helps businesses convert more leads without traditional forms.

• ABM Welcome Message: You can create personalized welcome messages for targeted accounts by uploading a list of companies you want to reach with customized greetings.

• Playbooks: Message workflows and campaigns actively reach out to site visitors, qualify traffic, and guide leads to appropriate representatives.

• Meeting Scheduling: Calendar integration lets prospects book meetings directly in chat conversations. This eliminates the back-and-forth of scheduling.

• Multi-Channel Communication: Teams can interact with prospects across web, mobile app, and even Slack platforms smoothly.

Pros of Drift

Adding Drift to an account based marketing strategy brings several advantages:

• Real-Time Account Engagement: Sales teams can start conversations with visitors from target accounts at the perfect moment.

• Improved Customer Experience: Individual-specific, immediate interactions create better experiences for potential clients and promote stronger relationships.

• Sales Cycle Acceleration: Quick and personalized communication helps move prospects through the sales funnel efficiently and reduces conversion time.

• Better Sales-Marketing Alignment: The platform ensures smooth communication between departments for a unified approach to account engagement.

• Detailed Analytics: You get insights into metrics like leads captured, meetings booked, opportunities influenced, and revenue generated.

Pricing of Drift

Drift's pricing works for businesses of all sizes:

• Premium Plan: Annual cost starts at $10,000. This includes live chat, meetings, custom chatbots, Intel, immediate notifications, and conversational landing pages.

• Advanced Plan: Custom pricing includes Fastlane, Audiences, A/B Testing, and Flex Routing on top of Premium features.

• Enterprise Plan: Large organizations can get custom pricing to scale personalization throughout the customer lifecycle.

Drift doesn't offer a free trial, so you need to invest upfront. Small businesses typically spend $10,000-$30,000 yearly. Larger enterprises might invest more based on advanced automation needs and user counts.

Clearbit

HubSpot has acquired Clearbit, which now operates as Breeze Intelligence. The platform has become a vital data enrichment tool in the account based marketing world. B2B companies can now improve their customer data with detailed insights from over 250 different sources.

Key Features of Clearbit

The platform's distinctive capabilities strengthen account based marketing efforts:

• Real-Time Data Enrichment: The platform adds over 100 B2B attributes to existing records instantly by using 250+ data sources and millions of data points. New contacts in your database trigger this enrichment process automatically.

• Website Visitor Identification: The platform can identify companies visiting your site before they complete any forms. This insight helps teams focus their outreach on accounts that show active interest.

• Form Shortening: Clearbit fills known information dynamically and reduces form fields to essential questions, which leads to higher conversion rates. A single field, usually email, reveals numerous data points about the visitor.

• Target Market Discovery: Users can build complete audiences of qualified companies that match specific criteria and create ideal customer profiles for targeted campaigns.

Pros of Clearbit

Marketing teams benefit from several advantages:

The platform's complete data enrichment capabilities give deep customer insights without manual research. Teams learn about firmographic details like company size, industry, and technologies used immediately.

The platform merges naturally with HubSpot and Salesforce to create unified workflows between marketing and sales teams. Data moves automatically between systems.

Individual-specific website experiences through dynamic content tailored to specific accounts or industries increase engagement with target accounts.

Pricing of Clearbit

The platform uses a credit-based pricing structure:

Breeze Intelligence within HubSpot now costs $45/month with an annual commitment or $50/month billed monthly, which includes 100 enrichment credits. Plans with 1,000 or 10,000 monthly credits offer additional features like continuous enrichment.

One credit equals one enriched record. Re-enriching records within the same usage term comes at no extra cost. The final price depends on database size, monthly web traffic, and contact creation rates.

Large organizations looking for enterprise capabilities typically pay five-figure annual contracts. Some enterprise implementations cost more than $80,000 per year.

PathFactory

PathFactory stands out as a content intelligence platform that takes a fresh approach to account based marketing. The platform focuses on tailored content experiences that speed up a buyer's trip. This AI-powered solution helps B2B marketers give prospects the right content at the right time and boosts engagement and conversion rates.

Key Features of PathFactory

PathFactory comes with several standout capabilities that make it different from other account based marketing platforms:

• AI-Driven Content Recommendations: The platform uses artificial intelligence to suggest the right content based on first and third-party data, including account details and recent interactions.

• Tailored Content Experiences: Marketing teams can create custom content playlists and microsites that match individual buyer needs, industries, companies, and personas. The best part? No IT or web development help needed.

• Dynamic Personalization: You can customize section copy, logos, and images in real-time based on who's visiting. One template adapts itself to different audiences.

• Complete Analytics: The platform tracks content consumption down to the second. It goes beyond simple clicks or form fills to give you deeper insights into how buyers engage.

• ABM Integration: Every subscription includes 6sense Account Identification at no extra cost. This gives you account and individual-level details about website visitors.

Pros of PathFactory

Marketing teams using account based strategies get some great benefits from PathFactory:

The platform makes a big difference in content engagement. Users report 65% longer session times and their pipeline grows by 129%. These numbers translate straight to revenue.

Marketing teams can build account-specific landing pages quickly. This saves up to 200 hours of web developer time.

Sales and marketing teams work better together because sales can see exactly how leads, contacts, and accounts use content.

Pricing of PathFactory

PathFactory keeps its detailed pricing private, but here's what we know:

Vendr reports the platform costs about $49,950 per year on average. The subscription-based pricing comes in different tiers based on how big your organization is and what you need.

The best way to know the exact cost is to ask for a custom quote. Your price will depend on what you need and how you plan to use it.

Conclusion

B2B companies must choose the right contact-based marketing platform to stimulate predictable revenue growth. We got into eight powerful platforms that deliver impressive results through data enrichment, AI-powered personalization, and multi-channel engagement capabilities. Each solution brings something unique to the table. Persana excels in AI-driven personalization across 75+ data sources. 6Sense processes over 500 billion intent signals monthly to uncover hidden buying patterns.

Data quality is the foundation of contact-based marketing that works, whatever platform you pick. Even the most sophisticated engagement strategies will fall short without accurate information about your target accounts. AI capabilities now separate leading platforms by enabling personalization at scale while reducing manual workload.

Marketing teams looking for an all-in-one solution with superior data enrichment and AI-powered personalization should check out Persana's platform. It combines extensive data resources with intelligent automation to drive measurable results.