Whether you're impressed by Cognism's 2x mobile coverage or their 54% increase in connection rates, there's one thing that makes most businesses hesitate - the price tag.

While Cognism offers powerful B2B data capabilities, several Cognism competitors now provide comparable features at a fraction of the cost. From Saleshandy's massive database of 700M+ contacts to UpLead's 95% accuracy rate, you've got options that won't break the bank.

I've spent countless hours analyzing these alternatives, comparing their features, and most importantly - their pricing. If you're looking for high-quality B2B data without the premium price tag, here are 8 Cognism alternatives that deserve your attention in 2025.

What is Cognism?

Cognism stands as a B2B sales intelligence platform that helps sales and marketing teams identify and connect with potential customers. At its core, the platform excels in providing phone-verified mobile numbers and business emails, enabling teams to achieve 3x more live conversations compared to traditional methods.

The platform's strength lies in its extensive data coverage and accuracy. Specifically, Cognism maintains an 80% accuracy rate in its database and offers unrestricted access to both person and company-level data. Furthermore, the platform processes information from various sources to deliver actionable insights for sales teams.

So why look for Cognism alternatives?

Despite Cognism's robust B2B data capabilities, several factors prompt businesses to explore alternatives. First and foremost, the platform's pricing structure remains notably opaque. Most organizations end up investing thousands of dollars monthly for access to the service.

Small and medium-sized businesses face particular challenges with Cognism's enterprise-focused approach. The platform openly acknowledges its limitations for specific business segments:

• Startups seeking B2C or SMB data

• Organizations targeting freelancer markets

• Companies needing all-in-one prospecting solutions

Persana

Among Cognism's emerging competitors, Persana stands out with its AI-powered platform that combines extensive data coverage with intelligent automation capabilities. The platform processes information from 75+ data sources, offering a comprehensive solution for sales teams seeking efficient prospecting tools.

Persana vs Cognism Feature Comparison

Persana distinguishes itself through several key advantages:

• Waterfall enrichment process that ensures higher data accuracy

• AI-driven research agents for real-time data gathering

• Autopilot agents for automated follow-ups

• Integration with 30+ best-in-class tools

A significant advantage lies in Persana's team-friendly approach, allowing unlimited team members on any paid plan without additional costs. Subsequently, this contrasts with Cognism's per-seat pricing model.

Persana Pricing Structure

The platform's Unlimited Plan includes:

• Unlimited profile and company enrichments

• 50,000 credits for external data access

• Job change alerts

• CRM integrations with Hubspot and Salesforce

Teams using Persana report reclaiming over 3 weeks per month by eliminating manual scoring. Furthermore, the platform's cost-efficient structure enables businesses to save up to 90% compared to alternative solutions.

Data Coverage and Quality

In terms of data accuracy, Persana demonstrates superior performance:

• Access to 700M+ contacts across 200M+ companies

• Coverage spanning 245+ industries worldwide

• Integration with leading data providers like Findymail, Icypeas, and Leadmagic

A recent test comparing data quality revealed that from a sample of 200 SaaS-related contacts, Persana identified 158 valid emails versus competitors' lower numbers. Consequently, this translates to a 37% increase in valid email coverage.

Best Use Cases

Persana excels in serving various team configurations:

Growth Teams: The platform enables rapid expansion through automated lead discovery and optimized outreach strategies.

Sales Teams: Representatives benefit from streamlined lead generation and automated personalized outreach, focusing primarily on closing deals.

Marketing Teams: The system helps qualify inbound leads and drives data-driven campaigns effectively.

Agencies: The platform assists in discovering and curating high-quality leads across the web, ensuring steady lead flow for clients.

The platform's AI Triggers feature automatically detects key signals like job changes and hiring trends, enabling teams to engage prospects at optimal times. Accordingly, users report a 95% increase in qualified leads, making it particularly effective for organizations prioritizing data-driven sales approaches.

Apollo.io: The Budget-Friendly Option

Looking for a cost-effective alternative to Cognism? Apollo.io emerges as a compelling choice with its vast database of 210 million global contacts and 35 million companies. The platform stands out primarily because of its budget-friendly approach, offering plans starting at USD 39.00 per user monthly.

Apollo.io's Key Features

Apollo.io delivers an impressive array of capabilities:

• Living Data Network with 65+ filters for precise targeting

• 7-step email verification ensuring 98% email accuracy

• Real-time phone number verification with less than 1% invalid numbers

• AI-powered lead scoring for prospect prioritization

• Conversation intelligence for call recordings analysis

Cost Breakdown vs Cognism

Apollo.io presents three customizable premium plans:

• Basic: USD 59.00 per user monthly

• Professional: USD 99.00 per user monthly

• Organization: USD 149.00 per user monthly

Each plan includes essential features like unlimited email credits, AI writer, lead scoring, and buyer intent data. For additional requirements:

• 1,000 add-on mobile credits: USD 170.00 monthly

• 1,000 export credits: USD 50.00 monthly

Integration Capabilities

The platform excels in connecting with various tools and systems:

• Native CRM integrations with Salesforce, HubSpot, and Zoho

• Email platform connections including Mailchimp, SendGrid, and Gmail

• Sales enablement tool synchronization

• Zapier integration enabling connection with 3,000+ apps

First and foremost, Apollo.io maintains GDPR compliance and holds ISO 27001 and SOC 2 certifications. Still, users should note that Apollo openly acknowledges scraping millions of records monthly. Under Apollo's terms and conditions, customers grant the platform a perpetual and irrevocable license to access, use, share, and distribute any customer-submitted data.

Lusha: Simplified Data Access

Boasting an extensive database of over 150 million business profiles, Lusha emerges as a formidable Cognism alternative. The platform's straightforward approach to B2B data access sets it apart in the competitive landscape.

Lusha's Core Offerings

Lusha's platform excels through its AI-powered database, which undergoes rigorous verification processes. The system maintains:

• Weekly data refreshes ensuring information stays current

• Comprehensive coverage across US, Europe, and APAC regions

• Integration capabilities with popular CRMs and automation tools

The platform's community has grown significantly, now serving more than 670,000 sales professionals and 223,000 sales organizations, including industry giants like Zendesk, Google, and Yotpo.

Pricing Plans and Credits

Lusha implements a credit-based pricing system that offers flexibility:

• Free Plan: 50 credits monthly with basic search features

• Email access: 1 credit per contact

• Phone numbers: 10 credits per contact

The platform structures its paid plans into three tiers:

• Pro: USD 348.00 annually (480 credits)

• Premium: USD 612.00 annually (960 credits)

• Scale: Custom pricing with unlimited contacts

Each plan includes essential features like list management, export capabilities, and shared credit pools. Premium and Scale plans unlock advanced features such as:

• Bulk contact viewing (25 contacts simultaneously)

• Usage analytics

• Advanced team management

Chrome Extension Features

The Lusha Chrome extension stands out as a versatile tool that operates seamlessly across:

• LinkedIn and Sales Navigator profiles

• Company websites

• Gmail and Google Calendar

• CRM systems

Key extension capabilities include:

• Instant access to verified phone numbers and emails

• Bulk data enrichment options

• List organization tools

• Direct CRM export functionality

Primarily, the extension provides comprehensive insights beyond contact data, offering:

• Job change notifications

• Buyer intent signals

• Funding information

• Revenue details

• Industry specialties

Kaspr: The Individual Contributor's Choice

For individual contributors seeking a straightforward B2B prospecting solution, Kaspr emerges as a compelling choice with its extensive database of 500M+ verified phone numbers and email addresses.

Kaspr's Unique Features

The platform distinguishes itself through several standout capabilities:

• Real-time verification across 150 data sources ensures contact accuracy

• Instant access to European contact data with unmatched quality

• All-in-one prospecting dashboard for lead management and automation

• Direct integration with Sales Navigator and LinkedIn Recruiter Lite

Unlike other tools, Kaspr requires no extensive onboarding process, enabling users to start prospecting immediately. The platform's straightforward interface prioritizes efficiency, especially beneficial for SDRs working with filtered LinkedIn searches.

Cost-Effective Pricing Model

Kaspr implements a flexible credit-based system across four distinct tiers:

Free Plan Features:

• 5 Phone Credits monthly

• 5 Direct Email Credits monthly

• 10 Export Credits monthly

• Unlimited B2B Emails

• Basic CRM integrations

Starter Plan (€59/month or €45/month annually):

• 100 Phone Credits monthly

• 5 Direct Email Credits monthly

• 1,000 Export Credits monthly

• Credit rollover benefit

• Advanced LinkedIn integration

Business Plan (€99/month or €79/month annually):

• 200 Phone Credits monthly

• 200 Direct Email Credits monthly

• 2,500 Export Credits monthly

• Comprehensive reporting

• Advanced API access

LinkedIn Integration Capabilities

The platform's Chrome extension seamlessly operates within:

• LinkedIn profiles and groups

• Sales Navigator interface

• LinkedIn Recruiter Lite

• LinkedIn events

Primarily, Kaspr excels in data enrichment through its LinkedIn integration, offering:

• One-click contact data retrieval

• Bulk enrichment capabilities

• Automated workflow creation

• Direct CRM data synchronization

The platform maintains robust integration partnerships with industry-leading tools, including HubSpot, Salesforce, Pipedrive, and Zoho. Furthermore, through Zapier connectivity, users can automate workflows across multiple applications.

UpLead: Quality Data at Lower Cost

Standing out in the B2B data landscape, UpLead delivers exceptional data quality through its real-time verification system. The platform maintains a remarkable 95% accuracy rate, making it a reliable alternative for businesses seeking precise contact information.

UpLead's Database Coverage

The platform's extensive database encompasses:

• Over 160 million B2B contacts with email addresses

• More than 16 million global company profiles

• Coverage across 200+ countries worldwide

What sets UpLead apart is its meticulous data verification process. Initially, the platform analyzes millions of public documents, then licenses data from trusted third parties. Most importantly, when users unlock contact information, UpLead performs instant email verification before releasing the data.

Pricing Comparison with Cognism

In contrast to Cognism's enterprise-focused pricing, UpLead offers more accessible options starting at $99 per user monthly. The platform follows a credit-based system where:

• One credit equals one contact

• Additional costs apply for data enrichment and technographics

• Annual billing provides a 25% savings

Technology Stack Integration

UpLead excels in technological capabilities through:

• Real-time API integration with major CRM platforms

• Seamless connections with Salesforce, HubSpot, Zoho, and Pipedrive

• Over 16,000 technology data points for precise targeting

The platform's technology tracking capabilities enable users to:

• Search by specific technology implementations

• Exclude technologies for targeted prospecting

• Access in-browser technographics

Users consistently praise UpLead's customer service quality, with many reporting substantial ROI. One customer achieved $150,000 in sales within 60 days, whereas another generated over $400,000 in pipeline opportunities.

The platform's bulk processing capability proves particularly valuable, enabling users to enrich thousands of records simultaneously.

LeadIQ: Affordable Prospecting Solution

LeadIQ emerges as a budget-conscious B2B sales prospecting platform, earning an impressive 4.2/5 rating from over 1,047 verified reviewers. The platform streamlines lead capture through its comprehensive Chrome extension and data verification systems.

LeadIQ Features Overview

The platform's core strengths lie in its data quality and verification processes:

• Proprietary verification enhances data accuracy

• Living database with routine updates

• AI-assisted email generation for personalized prospecting

• One-click workflows for efficient prospecting

Most compelling, LeadIQ's AI-powered Scribe feature creates tailored cold emails instantly, enabling teams to save approximately 15 hours weekly on prospecting tasks.

Cost Structure Analysis

LeadIQ implements a tiered pricing model with flexible options:

Free Plan includes:

• 50 verified work emails monthly

• 5 mobile phone numbers monthly

• 40 email generations monthly

• 10 accounts tracked

Essential Plan (USD 39.00/month) delivers:

• 1,000 verified work emails monthly

• 50 mobile phone numbers monthly

• 100 email generations monthly

• 50 accounts tracked

Pro Plan (USD 79.00/month) offers:

• 2,000 verified work emails monthly

• 100 mobile phone numbers monthly

• 500 email generations monthly

• 100 accounts tracked

CRM Integration Options

LeadIQ excels in connecting various sales tools through enhanced integrations. The platform seamlessly integrates with:

Primary CRM Systems:

• Salesforce with duplicate detection

• HubSpot with custom field mapping

• Outreach for sequence automation

• SalesLoft for cadence management

Snov.io: Complete Sales Stack Alternative

Snov.io emerges as a comprehensive sales platform designed for revenue growth, offering an extensive toolset at budget-friendly rates. The platform processes data from 75+ sources, maintaining a remarkable 98% accuracy rate in email verification.

Snov.io Platform Features

The platform's core strengths include:

• Email finder with extensive database access

• Multichannel campaigns combining email and LinkedIn touchpoints

• Seven-tier email verification system

• AI-powered email warm-up capabilities

• Sales CRM with Google Calendar synchronization

Most impressively, Snov.io excels in serving businesses with low prospecting volume (50-200 leads per month). The platform seamlessly integrates with over 5,000 tools, enabling efficient workflow automation across various business applications.

Affordable Pricing Plans

Snov.io implements a flexible pricing structure:

Trial Plan includes:

• 50 monthly credits

• 100 email recipients

• One mailbox warm-up

• Basic CRM functionality

Starter Plan (USD 30.00 monthly) offers:

• 1,000 credits

• 5,000 email recipients

• Three mailbox warm-ups

• Unlimited team seats

Pro Plans starting from USD 75.00 monthly provide:

• 5,000 to 100,000 credits

• 10,000 to 100,000 email recipients

• Unlimited mailbox warm-ups

• Advanced team management features

Chrome Extension Tools

The platform's browser extensions enhance prospecting efficiency through:

• Instant email discovery on company websites

• LinkedIn prospect search capabilities

• Direct campaign integration

• Bulk data enrichment options

Fundamentally, Snov.io proves particularly effective for teams prioritizing email outreach and requiring unified solutions. The platform maintains strong data quality through weekly updates and comprehensive verification processes. Through its AI-powered email warm-up process, users can effectively improve deliverability and ensure optimal email placement.

RocketReach: Cost-Effective Contact Database

With a massive database spanning 700 million professionals and 60 million companies worldwide, RocketReach positions itself as a data-rich alternative for businesses seeking quality B2B information at reasonable rates.

RocketReach's Key Features

The platform's strength lies in its comprehensive verification process, delivering ~85% lookups with A or A- grade email addresses or phone numbers. Through its exclusive data mining patents and petabyte-scale systems, RocketReach maintains:

• 92% email discovery rate across profiles

• 2.8 valid email addresses per professional

• 1.8 mobile numbers per contact

• 2.7 social profiles per search

Budget-Friendly Plans

RocketReach offers flexible pricing options across individual and team categories:

Individual Plans (Monthly/Annual):

• Essentials: USD 80/month or USD 468/year

• Pro: USD 150/month or USD 1,080/year

• Ultimate: USD 300/month or USD 2,988/year

Team Plans (Annual Only):

• Team Pro: USD 83/user/month

• Team Ultimate: USD 207/user/month

Search Capabilities

The platform excels through its advanced search functionality featuring:

• 100+ filters covering industry, revenue, and location

• Real-time data verification systems

• Faceted search enabling multiple simultaneous filters

• Saved search capabilities for recurring queries

Most importantly, RocketReach streamlines prospecting through its Chrome extension, enabling instant access to contact details while browsing. The platform's data enrichment capabilities allow users to enhance existing lists efficiently, adding missing information through a straightforward upload tool.

Choose your cognism alternative wisely

Selecting the right Cognism alternative requires careful consideration of several crucial factors. Based on extensive analysis of sales intelligence tools, eight essential criteria emerge for making an informed decision.

First and foremost, identify your specific business requirements. Consider whether you need comprehensive data enrichment capabilities or seamless CRM integrations. Evaluate if your team thrives on automation features that streamline repetitive tasks.

Budget considerations play a vital role in tool selection. Look for platforms offering scalable pricing plans that align with your growth trajectory. Consider the total cost, factoring in setup fees, training expenses, plus any additional charges for integrations or data access.

Conclusion

After analyzing eight powerful Cognism alternatives, clear patterns emerge about what makes each platform stand out. While Apollo.io excels with its budget-friendly approach starting at $39 monthly, Persana delivers exceptional AI-powered automation capabilities that save teams significant time and resources.

My research shows three critical factors should guide your choice:

• Monthly contact requirements and team size

• Integration needs with existing tools

• Budget constraints versus feature requirements

For businesses seeking the best balance of features and cost-effectiveness, Persana.ai stands out with its unlimited team access and AI-powered research capabilities. Their waterfall enrichment process ensures consistently high data quality while keeping costs manageable.

FAQ

Who are cognisms competitors?

Several established players compete with Cognism in the B2B data space. ZoomInfo stands as a primary competitor, offering detailed company profile insights and business intelligence tools. Other major competitors include Persana, Apollo.io, Lusha, and UpLead, each bringing unique strengths to the market.

Is cognism better than ZoomInfo?

The comparison between Cognism and ZoomInfo reveals distinct advantages for each platform. Cognism excels in EMEA coverage and US mobile data accessibility. Most importantly, Cognism offers unrestricted global data access, whereas ZoomInfo requires a USD 10,000 Global Data Passport for prospecting outside the US.

Is Cognism Free to Use?

While Cognism does not offer a completely free version, they provide a free trial featuring 25 targeted B2B leads. The platform operates through various data license types, priced per user. First-time users often receive customized proposals based on their specific needs and usage requirements.