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Waterfall Enrichment with Persana AI
One search. One workflow. Every valid email.”
Persana’s Waterfall Enrichment makes finding verified contacts automatic.
The Challenge
When Email Enrichment Breaks the Workflow
Every GTM team depends on one thing: clean, verified contact data.
But most enrichment tools turn that into a guessing game.
❌ You burn through credits chasing bounced addresses.
❌ You wait hours (or days) for validation.
❌ You’re left stitching data from multiple providers — hoping one hits.
Persana’s Waterfall Enrichment fixes this — layering multiple enrichment engines behind one workflow, with live validation and intelligent fallback logic.
The persana Workflow
Persana’s Waterfall Enrichment Workflow automates the process of finding, verifying, and activating work emails — all in real time.
Input a contact name, domain, or job title directly into Persana.
The system automatically maps potential matches across multiple data providers.
Persana’s AI selects the best enrichment route — moving through a prioritized sequence of providers until it finds a valid, active work email.
Once verified, contact details (including emails and social profiles) sync straight to your CRM or outbound sequence tools.
Your reps never touch a spreadsheet — and your data stays fresh by design.
See It in Action
How GTM Teams Use It
See how teams replace hours of manual enrichment with a single automated workflow — and how Persana makes every contact search smarter, cleaner, and faster.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI