PERSANA PLAYBOOKS
Using RB2B + LGM with Persana AI
From intent to inbox — in one motion.”
RB2B surfaces the intent, Persana enriches it, LGM takes it live.
The Challenge
When Prospecting Tools Don’t Talk to Each Other
Every GTM team wants their lead generation stack to feel seamless — but the reality? It rarely does.
Reps pull data from one platform, enrich it in another, and upload it somewhere else for sequencing.
Hours are lost, accuracy suffers, and by the time outreach begins… your data is already outdated.
That’s why the RB2B + Persana + LGM Workflow exists — a single connected motion that unites research, enrichment, and activation.
The persana Workflow
Persana bridges your intent data from RB2B and turns it into ready-to-sequence opportunities in La Growth Machine (LGM) — automatically.
Pull in intent-rich accounts from RB2B and have Persana validate them in real time — firmographics, roles, signals, and email verification. The days of importing half-baked data are over.
Persana applies live enrichment and dynamic scoring, ranking your RB2B leads based on engagement potential and ICP fit.
So your team only sequences the right contacts — not every contact.
Once enriched, leads move straight into La Growth Machine sequences — no manual exports or uploads.
Every profile is pre-validated, every message personalized, every signal actionable.
See It in Action
How GTM Teams Use It
See how the workflow connects your data discovery, enrichment, and activation — turning what used to take hours into a continuous, automated prospecting engine.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI