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Finding Company Technologies with Persana AI
Your prospects’ tech stacks tell a story — Persana helps you read it in real time.”
Find, track, and act on live technology data to build more relevant, higher-converting conversations.
The Challenge
When Tech Stacks Hide in Plain Sight
Understanding what technologies your target accounts use shouldn’t take hours of manual research.
But for most GTM teams, it still does.
They bounce between tools like BuiltWith, LinkedIn, and random vendor directories — trying to figure out if a company runs on Salesforce, HubSpot, or Segment.
The result?
❌ Slow, inconsistent data
❌ Missed opportunities when tech stacks change
❌ Irrelevant outreach that falls flat
That’s why we built the Company Technologies Workflow inside Persana.
The persana Workflow
Persana’s Company Technologies Workflow continuously analyzes verified data sources, public tags, and digital footprints to map your target accounts’ tech ecosystems in real time.
Persana detects CRM systems, marketing automation, analytics, and cloud tools within company infrastructures. Know instantly if an account runs Salesforce, HubSpot, or — and tailor your pitch accordingly.
If your competitor’s tag disappears from a company’s website, that’s not trivia — that’s timing. Persana flags those changes instantly, surfacing accounts that are actively in transition and ready to explore alternatives.
See when a company adds new tools or drops existing ones.
Persana helps you understand not just what’s in their stack — but how their stack is evolving. When you understand your prospect’s tools, you understand their challenges.
See It in Action
How GTM Teams Use It
See how top-performing teams use Persana to monitor technographic shifts, detect buying signals early, and trigger perfectly-timed outreach.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI