Did you know that 22.5% of your B2B leads could become outdated within just one year? While Lusha alternatives are abundant in the market, finding the right one can significantly impact your sales success.

I've spent considerable time analyzing various lead generation tools, and while Lusha offers decent features, there are platforms that provide more comprehensive solutions. Take ZoomInfo with its massive database of 321M+ contacts, or Seamless.ai that connects you to over 1.9 billion verified contacts. In fact, some alternatives like UpLead even offer a 95% data accuracy guarantee.

Whether you're looking for better pricing, more accurate data, or larger contact databases, we've carefully evaluated the top 10 Lusha alternatives that could transform your lead generation strategy in 2025.

Let's explore which option best fits your specific needs.

Top 10 Lusha Alternatives & Their Comparison

1. Persana AI

Among the robust Lusha alternatives on the market, Persana AI stands out with its comprehensive AI-driven approach to sales intelligence and lead generation. This platform has quickly gained traction as a powerful solution for teams seeking more advanced capabilities than what traditional tools offer.

Persana AI features for enterprise lead generation

Persana AI delivers an impressive array of features centered around its AI agents that work 24/7 to find, engage, and close deals on autopilot. At its core, the platform leverages data from 75+ providers, giving users access to a wealth of information without requiring multiple subscriptions.

What makes Persana truly distinctive is its signal-based selling approach. The platform tracks key buyer signals including job changes and hiring trends, automatically triggering personalized outreach when these events occur. Furthermore, the AI-powered research capabilities save hours that would otherwise be spent on manual prospect research.

The platform's email waterfall feature ensures maximum email coverage by accessing multiple providers like Prospeo and Leadmagic. For enterprise teams, Persana offers seamless integration with major CRMs including Salesforce and HubSpot, along with email tools such as Smartlead and Instantly.

Persana AI pricing

Persana offers a transparent, tiered pricing structure that accommodates various team sizes and needs:

• Free: $0/month with 100 credits, unlimited users, and access to 75+ data providers

• Growth: $151/month (billed annually) with 60,000 credits/year, email tool integrations, and everything in the Free plan

• Pro: $400/month (billed annually) with 216,000 credits/year, CRM integrations, intent triggers, and Persana AI Agents

Unlike many competitors, Persana allows unlimited team members on any paid plan at no extra cost. The credit system is straightforward: 1 credit equals 1 email found, while 10 credits equal 1 phone number.

Persana AI vs Lusha: What makes it better

Persana AI outshines Lusha in several critical areas. First, Lusha relies solely on its internal database, often resulting in outdated information, whereas Persana leverages 75+ data sources for consistently fresh data.

In terms of data enrichment, Persana offers advanced capabilities compared to Lusha's very limited options. The platform also provides superior automation through its AI SDR that can handle research and outreach tasks—a feature entirely absent from Lusha's offering.

Another significant advantage is Persana's pre-made playbooks. The platform includes 10+ proven sales playbooks ready for immediate implementation, whereas Lusha lacks robust playbook support. Moreover, Persana's AI Agent can dynamically source, score, and enrich leads in real-time.

2. Kaspr

Looking for a Lusha alternative with superior European data coverage? Kaspr stands out as a powerful option, especially for sales teams prospecting in European markets.

Kaspr Chrome extension and LinkedIn integration

Kaspr's Chrome extension seamlessly integrates with LinkedIn, providing instant access to a database of over 500 million phone numbers and emails. What makes this tool unique is its versatility across LinkedIn features - it works not only with standard profiles but also with LinkedIn events, groups, and even Recruiter Lite.

One of the most helpful features is the data preview function that shows you a sample of what you'll receive before spending credits. This preview capability gives users confidence in the data quality before commitment. For teams using Sales Navigator, Kaspr's extension integrates directly into your workflow, allowing you to enrich contacts without disrupting your prospecting process.

Kaspr pricing and free trial options

Kaspr offers a generous free plan to get started without financial commitment. The free tier includes:

• 5 phone credits monthly

• 5 direct email credits monthly

• 10 export credits monthly

• Unlimited B2B emails (with fair use policy)

For teams needing more capacity, Kaspr provides tiered paid options:

• Starter: $49/month for 100 monthly phone credits (or 1,200 annually)

• Business: $79/month for 200 monthly phone credits (or 2,400 annually)

• Enterprise: Custom pricing for unlimited credits

Notably, all plans include unlimited B2B email access under their fair use policy.

Kaspr vs Lusha for European data accuracy

Kaspr truly excels in European data quality, offering access to more than 120 million European B2B contacts updated in real-time. Instead of relying on community verification like Lusha, Kaspr verifies all data against 120 sources before delivering it to users.

Users report better success rates with Kaspr's phone numbers compared to Lusha - "The success rate was much better, and the numbers were actually ringing". This higher accuracy stems from Kaspr's rigorous verification process that checks all information in real-time when you request contact details.

3. Apollo.io

For startups seeking an all-in-one sales platform, Apollo.io emerges as a formidable Lusha alternative with its extensive database and comprehensive feature set.

Apollo.io automation and outreach tools

Apollo.io functions as a complete sales execution platform, giving users access to an extensive database of over 210 million contacts across 35 million companies. What sets this platform apart is its end-to-end capabilities that extend far beyond basic contact finding.

The platform excels with its robust outreach tools, including:

• Email sequencing with A/B testing capabilities

• Call recording and transcription features

• LinkedIn integration for seamless prospecting

• Website visitor tracking to identify active buyers

Apollo's AI-powered system helps optimize the entire sales process, from lead scoring that automatically prioritizes hot prospects to intent signals that indicate when prospects are ready to buy. Indeed, the automation extends to pre-built workflows that trigger sales actions based on specific conditions, saving teams considerable time.

Apollo.io pricing tiers and credit system

Apollo offers three primary pricing tiers with monthly billing options:

• Basic: $59/user/month with 14-day free trial

• Professional: $99/user/month with 14-day free trial

• Organization: $149/user/month

Apollo operates on a credit-based system where credits function as currency for specific actions. Users need credits to access verified phone numbers or email addresses, enrich contact data, and export information. Each plan comes with a predetermined number of credits that renew each billing cycle.

Crucially, Apollo offers a generous free plan that provides full access to their database, email sequencing capabilities, and up to 150 minutes of conversational intelligence.

Apollo.io vs Lusha: Which suits startups better

For startups with budget constraints, Apollo outperforms Lusha in several key areas. G2 reviewers rate Apollo's lead builder functionality at 9.0 compared to Lusha's 8.1. Additionally, Apollo's data cleaning capabilities score 8.7 versus Lusha's 7.7.

Apollo's integrated platform allows startups to replace multiple tools (like ZoomInfo, Outreach, and Gong) with a single solution, potentially saving up to 64% on costs. This consolidation creates a significant advantage over Lusha's more limited functionality.

4. ZoomInfo

When evaluating enterprise-grade Lusha alternatives, ZoomInfo stands as a heavyweight contender in the B2B data landscape. This robust platform offers sophisticated features tailored specifically for large organizations requiring comprehensive market intelligence.

ZoomInfo's intent data and enrichment features

ZoomInfo's intent engine delivers unparalleled buyer signals, tracking over 210 million IP to Org Pairings and more than 6 trillion keyword-to-device pairings monthly. This massive data collection covers approximately 90% of accessible devices across the United States, giving sales teams real-time insights into which companies are actively researching solutions.

The platform's data enrichment capabilities extend beyond basic contact information. ZoomInfo offers multi-vendor data enrichment from 60 different sources, allowing teams to create customized "data recipes" based on their specific needs.

ZoomInfo pricing and enterprise suitability

ZoomInfo's pricing structure includes three main tiers:

• Professional: Starting at $14,995 annually with 5,000 credits for up to three users

• Advanced: $24,995 yearly with 10,000 credits and additional features

• Elite: $39,995 annually with maximum capabilities and premium support

The platform primarily targets enterprise customers, hence the substantial investment required. Despite the high cost, enterprise clients benefit from ZoomInfo's extensive database covering 130 million users, making it particularly valuable for organizations with large-scale prospecting needs.

ZoomInfo vs Lusha: Which is more scalable

ZoomInfo significantly outpaces Lusha in scalability for growing teams. The platform provides detailed organizational hierarchies and company intelligence that Lusha lacks, giving enterprise users deeper insights into complex buying committees. Additionally, ZoomInfo's sophisticated CRM integration capabilities support automated data workflows, whereas Lusha offers more limited connectivity options.

For companies focusing on data automation, ZoomInfo delivers superior solutions including deduplication, enrichment, and streamlined lead routing. Nevertheless, this advanced functionality comes at a premium price point that smaller businesses might find prohibitive compared to Lusha's more accessible pricing structure.

5. Saleshandy

Saleshandy emerges as one of the most cost-effective Lusha alternatives for businesses seeking both lead generation and email outreach capabilities in a single platform.

Saleshandy lead finder and email outreach

Saleshandy's B2B Lead Finder gives access to a massive database containing 700M+ professional profiles and 60M+ companies. What truly sets it apart is its double verification process that displays only A-grade verified emails with an impressive 98% accuracy rate.

Beyond just finding leads, Saleshandy functions as a complete cold email automation platform. The system allows users to create multi-step sequences with up to 26 steps in a single campaign. Its hyper-personalization features include merge tags, variable tags, and spintax capabilities that significantly improve engagement rates.

Saleshandy pricing and credit rollover

Saleshandy offers separate pricing plans for its lead finder and email outreach capabilities:

• Lead Finder Plans (Annual):

  • Starter: $24/month (1,000 credits)

  • Pro: $49/month (2,500 credits)

  • Scale: $79/month (5,000 credits)

  • Scale Plus: $159/month (10,000 credits)

First and foremost, Saleshandy's pricing includes an innovative credit rollover feature where unused credits automatically carry forward to the next billing cycle, unlike Lusha's credits which expire monthly.

Saleshandy vs Lusha: Best for SMBs

For small to medium businesses, Saleshandy delivers several advantages over Lusha. Primarily, its data accuracy hovers around 80%, generally higher than Lusha's verification rates. Additionally, Saleshandy only charges for successfully verified contacts—if their system can't verify an email, your credit gets automatically refunded.

Saleshandy's email deliverability features give SMBs a substantial edge, with built-in email warm-up, sender rotation, and detailed analytics. Along with CRM integrations for Salesforce, HubSpot, Zoho, and Pipedrive, SMBs can consolidate their tech stack effectively.

Given its cost-efficient pricing structure, better accuracy rates, and comprehensive outreach capabilities, Saleshandy proves particularly valuable for resource-conscious SMBs looking to maximize their lead generation investment.

6. UpLead

As data quality increasingly determines campaign success rates, UpLead stands out among Lusha alternatives with its meticulous approach to lead generation and verification. This platform prioritizes accuracy over database size, focusing on delivering consistently reliable contact information.

UpLead's real-time email verification

UpLead's standout feature is its real-time email verification system that checks every contact immediately before delivery. Simply put, whenever you click to unlock an email, the platform verifies it instantly rather than providing potentially outdated information. If UpLead determines an email is invalid, it won't display it—and more importantly, won't charge you for it.

Unlike many competitors, UpLead doesn't automate data collection. Instead, the company invests substantial resources in testing and validating their database of over 160 million leads. This human-powered quality assurance process ensures only the cleanest data reaches your sales systems.

UpLead pricing and accuracy guarantee

UpLead operates on a credit-based system where one credit equals one contact with access to both email and mobile direct dial. The pricing tiers include:

• Free Trial: Access to verified emails and mobile direct dials

• Essentials: Starting at $99/month with 170 credits for a single user

• Plus: $199/month with 400 credits plus data enrichment and technographic data

• Professional: $399/month with 1,000 credits for teams up to five users

First and foremost, UpLead backs its data with a remarkable 95% accuracy guarantee. Should accuracy rates fall below this threshold, customers receive their credits back—a confidence-building policy rarely found among competitors.

UpLead vs Lusha: Which is more flexible

Essentially, UpLead offers greater flexibility than Lusha in several key areas. According to users, UpLead provides more accurate data along with unique filtering options like technology stack data, enabling targeted outreach to companies using specific software solutions.

Simultaneously, UpLead's credit system offers advantages over Lusha's. The platform only charges for successfully verified contacts, improving ROI for sales teams. Users particularly appreciate that UpLead provides both B2B and B2C data, whereas Lusha primarily focuses on B2B contacts.

7. Lead411

Finding a Lusha alternative with reliable US market data? Lead411 offers an intelligence platform focused on high-quality verified contacts and powerful intent signals tailored for B2B sales teams.

Lead411's intent data and CRM integration

Lead411 distinguishes itself through Bombora intent data integration, providing detailed insights into companies actively researching solutions you offer. The platform identifies businesses with specific needs by tracking thousands of intent topics. Lead growth signals include hiring trends, funding rounds, executive changes, and new locations—indicators that companies are ready to spend.

One standout feature is Lead411's CRM Enhancer that automatically updates your database with current information. The platform integrates with 25+ CRM systems including Salesforce, HubSpot, and Zoho, allowing seamless data enrichment to identify hidden warm leads within existing contacts.

Lead411 pricing and user experience

Lead411's pricing structure offers several tiers:

• Basic: $99/month with 200 contact exports monthly

• Pro: $199/month including Bombora intent data

• Enterprise: Custom pricing with expanded features

Primarily, what sets Lead411 apart is its credit rollover feature—unused exports carry forward throughout your subscription. The platform guarantees data accuracy through triple-verified emails using SMTP, human verification, and email open validation.

G2 reviewers rate Lead411's quality of support at 9.0, significantly higher than Lusha's 8.0. Users frequently praise the intuitive interface and data quality, describing it as a "game-changer for outbound efforts".

Lead411 vs Lusha: Which is better for US leads

Lead411 outperforms Lusha for US-focused prospecting with superior contact data availability (8.3 vs. Lusha's 7.8). During comparative testing, users found Lead411's lead validation capabilities (rated 8.0) particularly valuable for ensuring accurate US market information.

8. RocketReach

RocketReach has built its reputation on having one of the largest contact databases in the B2B lead generation space, making it a powerful Lusha alternative for organizations needing extensive reach.

RocketReach database and AI recommendations

RocketReach's massive database contains over 700 million professional profiles and 35 million company contacts, giving users unprecedented access to potential prospects. What truly sets this platform apart is its 85% data accuracy rate, ensuring that the information you receive is reliable for outreach campaigns.

In 2025, RocketReach's AI-powered recommendation engine analyzes both contact data patterns and user behavior to deliver tailored suggestions. This feature intelligently recommends profiles similar to your sea

rches, helping uncover contacts you might never have considered. By examining which contacts are frequently viewed together across 46+ million search runs, the system identifies hidden associations within large datasets.

RocketReach pricing and export options

RocketReach offers both Individual and Team pricing structures:

Individual Plans (Annual Billing):

• Essentials: $39/month ($468/year) with 1,200 annual lookups

• Pro: $99/month ($1,188/year) with 3,600 annual lookups

• Ultimate: $249/month ($2,988/year) with 10,000 annual lookups

Team Plans (Annual Billing):

• Team Pro: $83/user/month for 3,600 lookups per user

• Team Ultimate: $207/user/month for 10,000 lookups per user

• Custom: Tailored for enterprise needs

Subsequently, for data export, RocketReach enables seamless integration with popular platforms like Salesforce, HubSpot, and Outreach. Users can efficiently export and organize prospect data through integrations like Google Sheets.

RocketReach vs Lusha: Which is more affordable

Although both platforms operate on credit-based models, RocketReach outperforms Lusha in several areas. Primarily, RocketReach scores higher in contact data accuracy (8.1 vs. Lusha's 7.5), providing more reliable information for outreach campaigns. Furthermore, RocketReach's Lead Builder feature rates 8.6 compared to Lusha's 8.3, offering superior lead generation capabilities.

Considering value for money, RocketReach provides a free tier with 5 monthly lookups without requiring a credit card, allowing users to test the platform before committing.

9. ContactOut

For recruitment teams seeking a powerful Lusha alternative, ContactOut offers specialized features that excel in talent acquisition contexts. This tool combines comprehensive search capabilities with high data accuracy, creating an effective solution for connecting with potential candidates.

ContactOut's email finder and enrichment

ContactOut delivers access to 300 million contact records updated hourly via API, including 200 million emails and 100 million phone numbers. The platform's core strength lies in its Chrome extension that operates directly on LinkedIn profiles, revealing both personal and work email addresses with remarkable precision.

Beyond simple contact discovery, ContactOut provides robust enrichment features that add significant value. Users can bulk enrich lists of LinkedIn profile URLs to obtain comprehensive profile details, job information, and contact data. First and foremost, the platform verifies emails through a rigorous triple-verification process that ensures 99% accuracy, giving recruiters confidence when initiating outreach.

ContactOut pricing and recruiter use cases

ContactOut structures its pricing in tiered plans tailored to different needs:

• Free: 10 credits to test the platform

• Sales: Starting at $79/month for 6,000 emails yearly with CRM integrations

• Recruiter: $199/month for 12,000 emails and 600 phone numbers annually

• Team: Custom pricing for larger organizations

Primarily, ContactOut resonates with recruitment teams because it can uncover personal email addresses where other tools fail. Correspondingly, recruiters report that ContactOut has "tripled the yield" of their LinkedIn InMail strategy, making it particularly valuable as LinkedIn's effectiveness decreases.

ContactOut vs Lusha: Which is better for hiring

Initially, ContactOut outperforms Lusha in several metrics critical for hiring teams. Its Lead Builder feature scores 9.4 versus Lusha's 8.3, indicating greater effectiveness in generating quality candidate lists. Additionally, ContactOut provides higher Lead Validation (9.0 vs 8.0) and Lead Enrichment (9.2 vs 8.0) scores, ensuring recruiters work with accurate data.

Therefore, for talent acquisition professionals, ContactOut's focus on personal email discovery and higher overall ease of use (9.5 vs 9.3) makes it the superior choice when searching for candidates outside standard recruitment channels.

10. Seamless.ai

Seamless.ai distinguishes itself as a dynamic Lusha alternative through its unique real-time search approach rather than relying on static databases. As an AI-powered platform, it serves businesses seeking accurate B2B contact information within the US market.

Seamless.ai's AI-powered lead generation

Seamless.ai functions as a real-time search engine that leverages artificial intelligence to crawl through public web sources, finding and validating contact information on demand. The platform's Total AI system aggregates data across multiple sources, scoring each contact from 0-100% based on confidence signals. Teams utilizing this scoring system typically experience 20-30% higher success rates compared to those who don't.

The technology maintains an impressive database containing 2.3 billion contact and company records across 157 million+ companies. Standout features include job change tracking to maintain pipeline activity, buyer intent data for identifying ready-to-purchase prospects, and AI-powered content writing tools that generate sales messages in seconds.

Seamless.ai pricing and data quality

Seamless.ai offers three pricing tiers:

• Free: 50 credits with basic features

• Pro: Daily credit refresh with premium add-ons (custom pricing)

• Enterprise: Unlimited users with custom credit allocations

Primarily, the platform operates on a credit-based system where credits are consumed when researching contacts for emails, phone numbers, and insights. Regarding data quality, Seamless provides approximately 70-80% accuracy according to user reports.

Seamless.ai vs Lusha: Which is better for US markets

For US-focused prospecting, Seamless.ai offers superior coverage of small to medium-sized businesses—data that's typically harder to find compared to enterprise information. The platform is particularly popular with SMB users, providing more comprehensive features like lead scoring and social media insights that Lusha lacks.

Seamless.ai's credit model presents flexibility without limiting direct dials and exports. Yet, several users report concerns regarding the platform's subscription pricing and cancelation process, which requires a 60-day written notice—double the time of most standard subscriptions.

Throughout the competitive landscape of sales intelligence tools, Seamless.ai stands out for its real-time approach and robust feature set, even as users provide mixed feedback on data quality and contract terms.

Tips for choosing the best Lusha alternative

Selecting the right Lusha alternative requires careful consideration of several critical factors. First of all, clearly identify what you're trying to accomplish with your contact data tool - whether it's lead generation, data enrichment, or outreach automation.

With this in mind, examine these crucial selection criteria:

• Data quality and coverage: Prioritize tools with verified and frequently updated contact details. Compare accuracy rates, as some alternatives like UpLead offer up to 95% accuracy guarantees.

• Pricing structure: Pay attention to what you get in relation to cost. Some options seem affordable but lack important features that more expensive providers include.

• Credit systems: Evaluate how credits work - do unused credits roll over, or do they expire? Many users discover too late that after signing contracts, providers no longer prioritize their success.

• Compliance standards: Given current privacy regulations, ensure your chosen tool is GDPR and CCPA compliant with third-party validation.

• Scalability needs: Consider whether the alternative can grow with your business. For example, you might need more credits to scale than most solutions provide.

Beyond that, determine if specialized features align with your industry requirements. Do you need intent data? Is global coverage essential? Sales teams often discover after purchase that adding capabilities like intent tracking isn't an option with their selected tool.

Conclusion

After thoroughly analyzing these Lusha alternatives, several clear leaders emerge based on specific business needs. Data accuracy ranges significantly - from Saleshandy's 98% to Seamless 70-80%, making tool selection crucial for your specific requirements.

Rather than recommending a one-size-fits-all solution, I suggest matching your specific needs to each platform's strengths. Budget-conscious teams should explore Persana AI for its comprehensive features and generous free tier, while data-driven organizations might prefer Apollo.io's extensive automation capabilities.

FAQ

What's better than Lusha?

The ideal Lusha alternative depends primarily on your specific business requirements. For enterprise companies that heavily engage in cold calling, Cognism stands out as the superior option with its unrestricted data access and verified direct dials. On the other hand, Persana outshines Lusha with its remarkable 95% accuracy guarantee, making it perfect for teams prioritizing data quality.

Is Lusha better than LinkedIn?

Lusha and LinkedIn serve complementary rather than competing functions. Fundamentally, LinkedIn doesn't provide contact details like phone numbers and email addresses that Lusha readily delivers. Tools like Lusha or Kaspr function alongside your normal LinkedIn prospecting workflow, enhancing rather than replacing it.

Interestingly, when comparing LinkedIn Sales Navigator with Lusha, users report that Sales Navigator excels in lead building and search functionality, whereas Lusha provides valuable contact information that Navigator lacks.

Who competes with Lusha?

The competitive landscape featuring Lusha alternatives continues expanding. Major competitors include Cognism and Kaspr (particularly strong for European data), ZoomInfo (premium enterprise solution), and Apollo.io (combining data with automation).