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Using Webhook with Persana AI
One trigger. Infinite sync.”
Webhook in Persana keep your GTM stack aligned — in real time.
The Challenge
Data Lives Everywhere, Until It Doesn’t Work Together
If your GTM data lives in silos, you’re not just slowing down operations — you’re losing signal.
❌ Your enrichment tools don’t talk to your CRM.
❌ Sequences run on outdated contact data.
❌ Insights get trapped in spreadsheets instead of driving action.
Every tool in your stack is valuable.
But disconnected data means disconnected decisions.
That’s where Persana’s Webhook Integration changes everything.
With Webhook, your entire GTM ecosystem — enrichment, CRM, sequencing, alerts — starts working together in real time.
Keep CRM and enrichment data perfectly aligned.
Trigger automated updates and alerts across multiple tools.
Build data-driven workflows that move as fast as their signals.
Eliminate manual syncing and lost opportunities.
The persana Workflow
Persana’s Webhook Workflow enables you to send, receive, and optimize data across systems instantly — keeping every lead, signal, and enrichment in sync.
Integrate Persana with your CRM, outbound platform, or data warehouse using simple Webhook URLs.
No code, no complex setup — just plug and sync.
Whenever a contact is enriched, a lead is scored, or a signal is detected, Persana automatically pushes that event through your connected Webhook — updating every system simultaneously.
Trigger actions instantly:
→ Update contact records in Salesforce or HubSpot.
→ Add new leads to campaigns or sequences.
See It in Action
How GTM Teams Use Webhooks in Persana
See how Persana’s Webhook Workflow turns fragmented data into synchronized GTM intelligence — and how top teams use it to operate with zero lag.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI