
PERSANA PLAYBOOKS
Create Personalized Videos with Sendspark in Persana
Personalized Video at Scale — Powered by Sendspark + Persana
The Challenge
Relevance Dies Without Personalization
Every prospect sees the same sequence, the same copy, the same pitch.
But personalization isn’t just about tokens — it’s about showing up with context and presence.
Video breaks through where text doesn’t.
Yet most teams avoid it because it’s slow, hard to scale, and disconnected from their outbound workflows.
That’s where Persana’s Sendspark integration changes the game.
The persana Workflow
Persana + Sendspark transforms how teams use video in outbound.
No exporting lists. No juggling tabs. Just one seamless system that brings personalization into your workflow.

Easily record or upload a Sendspark video, and auto-personalize it with each prospect’s name, company, or context — pulled live from Persana data.

Insert your video into any sequence step with a single click.
From cold outreach to product follow-ups, every message now carries a face, not just text.

Every view, click, and replay is tracked in Persana — so your team knows who’s actually interested and when to follow up. That means faster replies, warmer conversations, and less wasted motion.
See It in Action
How Teams Use It
See how GTM teams are using personalized video to 2x reply rates and build trust faster — all from inside Persana.
View the workflow 👉
By Sales & Growth Specialists

Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell
Scheduler AI



