PERSANA PLAYBOOKS
Find People & Companies
Turn Raw Leads into Ready-to-Convert Contacts
The Challenge
Data Is Easy. Accuracy Isn’t.
Every GTM motion begins with contact data — but most pipelines start on shaky ground.
Outdated emails.
Duplicate records.
Unverified phone numbers.
Most enrichment tools promise scale but deliver chaos — incomplete data, bounced emails, and wasted credits.
When your reps spend hours fixing broken leads, you’re not building pipeline. You’re rebuilding lists.
The persana Workflow
Persana’s Enrich Contact Workflow brings automation, accuracy, and visibility into one continuous loop.
It enriches leads dynamically, not days later — keeping your data (and outreach) always in motion.
Persana waterfall-enriches contact data across verified providers — fetching the most reliable email, phone, and LinkedIn URL in real time.
Persana flags deliverability, role relevance, and intent level — so your team focuses only on the highest-value contacts.
As enrichment happens, contacts are instantly synced to your connected systems — Salesforce, HubSpot, or any CRM you use.
See It in Action
How Teams Use It
See how top teams use Persana to turn raw contact data into live, ready-to-engage prospects — with no spreadsheets, scripts, or delays.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI