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Find Company News with Persana AI
Be the First to Know — and the First to Act.”
Persana AI scans the web for company updates that signal buying intent — funding, leadership moves, partnerships, and more.
The Challenge
You’re Hearing News Too Late
Company updates shape pipeline timing — new funding, product launches, leadership changes, partnerships.
But by the time your team finds the article, the opportunity’s already cold.
Most GTM teams rely on scattered alerts, Google searches, or LinkedIn browsing.
It’s manual, fragmented, and always a step behind.
Here’s the truth:
❌ By the time you hear the news, your competitors already have.
❌ Context gets lost in noise across too many sources.
❌ “Staying informed” becomes another full-time job.
With Persana AI, that changes.
Your AI Agents continuously scan company sites, press pages, and trusted news sources — surfacing relevant updates the moment they go live.
The persana Workflow
Persana’s Company News Workflow transforms how GTM teams track and act on market shifts.
Persana continuously scans verified news outlets, press releases, and company blogs — flagging relevant updates the second they’re published.
Not every headline is worth your time. Persana filters news by category — funding, hiring, expansion, partnerships, or leadership changes — so your team only sees what drives GTM impact.
Every surfaced article or update links directly to the corresponding account in your CRM or outbound sequence. Your team moves from “just found out” to “already engaged” — powered by live, contextual signals.
See It in Action
How Teams Use It
See how GTM teams use Persana AI to turn real-time company news into actionable opportunities — before competitors even read the headline.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI