It is important to stay up to date on news for leads you’re interested in, whether you foster potential collaborations or keep tabs on competitors in your industry.

Here’s how to use Persana AI for finding company news:

Step #1: Import your lead list of companies or use a Persana starter table

Step #2: Add Company Website enrichment (if not already present)

Step #3: Click “Enrich Data” and click the “Company News” enrichment

Step #4: Using the Company URL, Persana AI will output all recent news in seconds

Step #5: Expand the most recent news or create hyper personalizations