Persana vs Lusha

Lusha relies on its internal database, which can lead to outdated or incomplete information and doesn’t offer comprehensive data enrichment.

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Here's Why Teams Choose Persana over Lusha:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Contact & account search with

75+ data points

Data enrichment

Alerts on lead signals

CRM integrations

Advanced AI and scraping capabilities

Add your own API key

Integrations with Smartlead and Instantly, and other email senders

Email waterfall feature

Premade playbooks and templates

Custom intent scoring

HTTP API and Webhooks

Lead Quality

AI SDR

Yes.

Here's Why Teams Choose Persana over Lusha:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Contact & account search with

75+ data points

Data enrichment

Alerts on lead signals

CRM integrations

Advanced AI and scraping capabilities

Add your own API key

Integrations with Smartlead and Instantly, and other email senders

Email waterfall feature

Premade playbooks and templates

Custom intent scoring

HTTP API and Webhooks

Lead Quality

AI SDR

Yes.

Here's Why Teams Choose Persana over Lusha

Features

Persana

Lusha

Advanced Contact & Account Search

Advanced Search Filters

One provider only

Data enrichment

Advanced Data Enrichment

Very Limited

Alerts on lead signals

Hiring and Job Change Tracker

Very Limited

CRM integrations

Integrations with Top CRMs

Very Limited

Advanced AI and scraping capabilities

AI Agent for research

No AI Agent

Add your own API key

Yes, fully integrated

No support

Integrations with Smartlead and Instantly, and other email senders

Yes

No integrations

Email waterfall feature

Maximum email coverage

No email waterfall

Premade playbooks and templates

Yes, over 10+ proven playbooks

Lacks robust playbooks support

Custom intent scoring

Yes, tailored to your needs

None

HTTP API and Webhooks

Full support for external data

No API/Webhook for external data

Lead Quality

Industry leading accuracy

Lower data accuracy. Limited results.

AI SDR

Yes - perfect for automations

No AI SDR

More than just Contact Data

Persana offers data, email and phone number along with revenue and funding so your outreach messages have the most relevant messaging.

Automated Lead Generation at Scale

With Persana, you can automate lead generation and outreach at scale. Persana automatically triggers outreach based on key signals like job changes, hiring trends, and social media engagement.

Add unlimited team members

With Persana, you can add as many team members as you want on any paid plan—at no extra cost. Whether your team is 5 people or 50, your pricing stays the same.

Lusha charges extra per seat, meaning the more team members you add, the more expensive it becomes.

Email Waterfall Feature

Persana’s email waterfall feature gives you access to multiple providers like Prospeo, Leadmagic, and more, ensuring maximum email coverage and find rate.

Integrations with your favorite CRM

Persana integrates with CRM systems like Salesforce, HubSpot, and others, ensuring all your sales data flows seamlessly between platforms. You can connect your favorite tools without worrying about extra costs.

Expertly Curated Playbooks

Persana offers 10+ proven-to-work Sales playbooks, ready for immediate use in your outbound campaigns.

Lusha lacks the depth and variety of premade playbooks, leaving your team to develop workflows manually.

Automation with Sales Triggers

Persana’s advanced AI automatically triggers outreach based on key signals, such as job changes, hiring trends, and social media engagement.This AI-driven intelligence improves your outreach timing and boosts conversion rates.

Why Persana over Lusha?

While Lusha is a basic tool for contact search, Persana offers far superior features, including AI-powered research, advanced automation, and custom AI email generation. With Persana, you get better flexibility and support from our team.

Get started

Software you’ll no longer need

Replace all these other software with 90% cheaper pricing from Persana. Save over $62,250/yr.
Control your spend and consolidate subscriptions in one place.

Zoominfo

From $15,000/yr

Apollo

From $5000/yr

Lusha

From $720/yr

Sales Navigator

From $1250/yr

Seamless

From $15,000/yr

Clay

From $9600/yr

Weekly Lead Discovery

Weekly Lead Discovery

Get access to new leads every week with Persana’s AI-driven data intelligence. Let our AI GTM Team find, track, and nurture high-potential leads, so you can focus on closing deals and growing your business.

Trigger-based Outreach

Trigger-based Outreach

Engage with prospects based on key signals like job changes, hiring trends, and social intelligence. Persana automatically detects these changes, giving you the perfect timing to reach out and convert leads into customers.

Trusted by Sales and Marketing Teams Everywhere

Sales and Marketing Teams Love Us

Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine

Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell

MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell

Scheduler AI