Persana <> Vector Integration is Now Live!

Have you ever looked at your site traffic and wondered, “Who are these people, and why did they visit?” You're not alone. As a founder, marketer, or outbound rep, seeing a spike in website visitors without any clear next steps can feel like a missed opportunity.

That’s exactly why we’re excited about our new integration with Vector—a powerful way to unlock visitor intent data and turn it into high-quality leads, ready for outbound. Let’s walk through why this matters, what Vector is, and how Persana makes it actionable for your sales team.

Why Website Visitor Intent Is a Big Deal?

Every visitor to your site leaves behind signals—pages they browse, the time they spend, the buttons they click. But up until a few years back, companies never had a reliable way to get access to information about the person visiting their website. They were anonymous and not easy to reach out to.  And that’s a problem.

Think about it: Someone who visits your pricing page twice this week is way more likely to convert than a random cold lead you scraped off a list. They're already warmed up. They're curious. They just need a nudge in the right direction.

That’s where intent comes in. If you can understand which companies are visiting your site—and why—you can prioritize outreach, personalize your message, and time it perfectly. Instead of throwing darts in the dark, you’re starting conversations with people who’ve already shown some level of interest.

But identifying those visitors? That’s the tricky part.

What Is Vector?

Vector is a contact-based marketing tool that helps you figure out exactly who is landing on your site—even if they never fill out a form.

It works by de-anonymizing your traffic. That means if someone from a B2B company visits your site, Vector helps you understand who they are (right down to their title and LinkedIn profile), what they did on your site, and what that tells you about their intent. It doesn’t rely on cookies or creepy tracking—it’s all about making anonymous web visits useful again.

What’s great about Vector is how simple it is to use. You install a tiny snippet of code on your site, and that’s it. From there, it starts capturing meaningful signals from your traffic, identifying the contacts behind those visits, and showing you the pages they looked at.

Now, instead of guessing who your hottest leads are, you’ll know—and that’s a massive advantage for any outbound sales team.

The Power of Vector + Persana for Outbound Sales

Here’s where things get really exciting. With our new Persana + Vector integration, we’re taking that visitor intent data and turning it into real, enriched leads—complete with valid contact information, job titles, and everything else your sales team needs to reach out with confidence.

Let’s say someone from a SaaS company visits your product page and your pricing page twice in one week. Vector will tell you exactly who it was. Then, inside Persana, you can instantly pull the right contacts from that company—like the Head of Growth or a Demand Gen Manager—enriched with verified email addresses and context that helps you personalize your outreach.

Even better? You can push those leads straight into your outreach tools like Instantly, Smartlead, or La Growth Machine. No spreadsheets. No copying and pasting. Just actionable leads, ready to go.

Here's a quick video tutorial on how to build this workflow on Persana in just 5 mins:
https://www.loom.com/share/7980003ddda9406a8dbf28004a4f2a6b?sid=3fb27e62-d3f9-415e-bf48-ac3989aee366

So instead of treating website traffic like a passive metric, you’re turning it into a real pipeline driver.

Why This Matters (And What You Can Do Next)

Outbound today is noisy. Everyone’s inbox is flooded with cold emails, and decision-makers are tuning out more than ever. The only way to stand out is to be relevant and timely—and that’s what this integration helps you do.

Rather than starting from scratch, you’re reaching out to people who are already showing intent. You’re connecting dots between behavior and outreach. And most importantly, you’re giving your sales team a smarter, more targeted way to work.

If you’ve ever felt frustrated by cold emails that don’t land or outbound lists that go nowhere, this is a game-changer.

We built this integration because we believe outbound should be intelligent—not guesswork. And with Persana + Vector, you can finally act on the intent data you already have, without spending hours doing manual research or switching between 10 different tools.

Try It Free—Start Turning Visitors Into Qualified Leads

Getting started is easy. You can sign up for a free 14-day trial of Persana, connect your Vector account, and start seeing which companies visit your site—and how to reach them.

You’ll get access to our AI-powered lead generation engine, data enrichment tools, and integrations with your favorite outbound platforms. It’s everything you need to go from “someone visited our site” to “we booked a meeting with them” in just a few clicks.

👉 If you're ready to make your website traffic work harder for you, try Persana free for 14 days. No credit card required. Just smart prospecting made simple.

There’s a huge difference between reacting to your traffic and acting on it. With the new Vector integration, Persana helps you do the latter. It’s not about more leads—it’s about better leads. And better leads mean better conversations, better replies, and better results.

Whether you’re running outbound for your startup or scaling a full sales team, this integration is built to help you move faster and smarter.

Your next best lead might already be on your website. Let’s make sure you don’t miss them.