If you've ever tried to find good local business data for outbound campaigns, you know the struggle is real. Whether you're reaching out to restaurants in Texas or HVAC companies in New Jersey, most data providers just don’t cut it. Either the data’s outdated, missing critical info, or flat-out wrong. That’s frustrating—not just because it wastes time, but because bad data can ruin great outreach.

That’s why we’re excited to announce our brand-new integration with Openmart, now available directly inside Persana. This update brings a much-needed boost for agencies, reps, and small teams looking to supercharge their local prospecting with clean, accurate data. But before we jump into how to use the integration, let’s quickly talk about why local data matters—and why most tools out there don’t do it justice.

Why Local Business Data Is So Important (and So Often Terrible)

Local businesses are everywhere—restaurants, med spas, repair shops, cleaning services, chiropractors, you name it. These businesses are the lifeblood of local economies, and if your clients or products serve them, then targeting them in outbound just makes sense.

But here’s the catch: local data is messy.

Big-name data providers often overlook small, independently-owned businesses. Even when they do include them, the listings are stale, ratings are off, or there’s no reliable way to know who owns the place, what their rating is, or if they’re even still open. You end up paying for lists filled with junk—old phone numbers, closed locations, or duplicates galore.

When you’re sending emails, running campaigns, or building intent-based outreach, bad data = bad results.

Valid Local Data Changes the Game for Outbound

When you’re prospecting, it’s not just about having a list—it’s about having the right list. Imagine you’re helping a SaaS tool for restaurant reviews. You want to find 500 restaurants in California that are still open, have at least a 4.0 rating, and aren’t part of a national chain.

Most data tools can’t help you do that. But with the right local business dataset, you can get that exact segment—fast.

And here’s the cool part: once you’ve got that list, you can plug it into Persana, enrich it with decision-maker contact info, add context, and send it straight into your favorite outreach tool. All with a few clicks.

That’s why our Openmart integration is such a big deal.

Meet Openmart: The Gold Standard for Local Business Intelligence

If you haven’t heard of Openmart, they’re a powerhouse when it comes to scraping, verifying, and organizing local business data. They don’t just pull from one source—they combine multiple layers of online presence, ratings, reviews, and business status to give you a full picture of each location.

Need a list of independently-owned fitness studios in Florida with a 4.5+ rating and recent reviews? Openmart’s got you.

What makes them different is their obsession with clean, useful data—and now you can bring that directly into Persana.

How the Openmart + Persana Integration Works

We’ve made the integration super simple. You don’t need to be technical or spend hours setting things up. Here's how it works, step-by-step:

Step 1: From your Persana dashboard, click on ‘Get started’

Step 2: Click on the Openmart widget

Step 3: Add your Openmart API Key

You can find this by logging into your Openmart account and going to Settings > API Key. Paste it in Persana to connect.

Step 4: Customize your query

This is where the magic happens. You can be super specific about the types of businesses you want:

• Business type – e.g., “plumbers,” “pet groomers,” “coffee shops”

• Location – choose any state in the U.S.

• Total number of businesses – from 10 to 10,000

• Ownership type – want only independent businesses? Select “non-franchise”

• Minimum/maximum overall rating – filter by Google rating, for example

• Minimum/maximum average review rating – for more granular control

Step 5: Click ‘Find’

Once you hit "Find," Persana starts pulling in the data directly from Openmart’s engine. Within minutes, your lead list is ready—clean, valid, and targeted.

From there, you can instantly enrich the list with contact data, add tags, or sync it to your CRM or outbound tool. All in one smooth flow.

Ready to Try It?

If you’ve been struggling to find accurate local business data, this integration is going to save you hours every week—and likely boost your conversion rates while you’re at it.

And if you’re new to Persana, this is just one piece of what we do.

With Persana, you can:

• Build lead lists from multiple data sources (including Openmart)

• Enrich those leads with verified contact info and company insights

• Push them into your favorite outreach platforms with one click

It’s everything you need to go from “I need leads” to “I booked the call”—faster.

If you’re not a user yet, sign up for a free trial and see what AI-powered prospecting can really do for your team.

Outbound doesn’t have to feel like a guessing game. When you have great data, enriched insights, and tools that actually talk to each other, it becomes strategic—and effective.