Finding the right prospects that match your ideal customer profile can feel like searching for a needle in a haystack. But what if you could clone your best customers and find dozens more just like them? That's exactly what our new lookalike feature at Persana.ai helps you accomplish, and we're excited to walk you through how this game-changing capability can transform your sales prospecting efforts

(available on Growth plan and above).

What is Lookalike Company Prospecting?

Think about your most successful customers for a moment. What makes them such a great fit for your product or service? Whether it's their industry, size, business model, or other characteristics, these companies represent your ideal customer profile. The lookalike feature takes these winning characteristics and uses them to uncover similar companies that are likely to become your next satisfied customers.

By analyzing the DNA of your best customers, the lookalike feature helps you build targeted prospect lists filled with companies that share key traits with your existing successful clients. This means higher conversion rates, shorter sales cycles, and more closed deals – because you're focusing your efforts on prospects who are already predisposed to benefit from what you're offering.

How Persana's Lookalike Feature Works in Practice

We've spent countless hours working with sales teams, and one thing we've learned is that the easier a tool is to use, the more likely it is to become part of your daily workflow. That's why we've made our lookalike feature straightforward and intuitive. Let us walk you through exactly how to use it to discover your next batch of promising prospects.

For a detailed video walkthrough, click here

First, navigate to the lookalike feature in your Persana.ai dashboard. Click on 'Get Started' and follow the steps:

1. Start by entering up to 10 company domain names that represent your ideal customers. These are your "seed" companies that the system will use as a blueprint.

2. Add a relevant keyword that helps define your target market. Keep in mind you can use one keyword at a time to maintain focus.

3. Select the specific industry or category you're targeting. This helps ensure your results stay within your desired market segment.

4. Choose your target country. While you can select one country at a time, this geographical focus helps ensure you're getting locally relevant results.

5. Specify the geography of the countries you're going after. For now you can only choose 1 country at a time.

6. Specify the company size you're after – whether that's small, medium, or large enterprises. This helps filter out companies that might not be the right fit for your offering.

7. Use the similarity slider to set how closely you want the results to match your seed companies. This scale runs from 1 to 100, where 100 means the closest possible match to your input companies.

8. Finally, decide how many similar companies you want to discover, up to a maximum of 100 results.

Once you've set these parameters, Persana will generate a comprehensive table of matching companies. For each prospect, you'll see their company name, a detailed description, domain URL, phone number, and a similarity score showing how closely they match your ideal customer profile. But here's where it gets even better – you can then use Persana.ai to identify key decision-makers within these companies, find their work email addresses, and even create personalized email campaigns to reach out to them.

The real beauty of this system is its precision. Rather than casting a wide net and hoping for the best, you're using data-driven insights to find companies that genuinely match your ideal customer profile. It's like having a GPS for your sales prospecting – instead of wandering around hoping to stumble upon good prospects, you're being guided directly to them.

What's Next?

Persana isn't just about finding lookalike companies – it's your complete sales intelligence platform. We help you generate targeted lead lists, enrich your data with accurate contact information, and seamlessly integrate with your favorite outbound tools to automate those time-consuming manual processes.

Once you've identified your lookalike prospects, our platform makes it easy to turn those leads into meaningful conversations. You can quickly export your prospect list, complete with verified contact information, and start reaching out through your preferred outbound channels. And because these prospects share key characteristics with your best customers, you'll find they're much more receptive to your message.

Try Persana today and see for yourself how our lookalike feature can transform your prospecting efforts. Our users typically see a 40% increase in their prospect-to-meeting conversion rates within the first month of using our platform. Don't let valuable opportunities slip through the cracks – let Persana help you build a pipeline full of prospects that look just like your best customers.