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Multichannel Outbound in 2025 feat. Persana and Reply io
If you're in sales or running outreach campaigns, you’ve likely felt it lately—more noise, lower reply rates, and buyers who expect personalized, multichannel outreach. What worked a couple of years ago just doesn’t cut it anymore.
That’s why our upcoming webinar with Reply.io’s CEO and our own CEO is so timely. We’ll be unpacking what outbound in 2025 really looks like—especially when you bring together multichannel strategies, automated email sequences, and AI-driven insights. Tools like Persana and Reply.io are helping teams stay sharp and human-centered in their outreach.
Multichannel Outbound in 2025: What’s Shifting?
In 2025, multichannel isn’t optional—it’s fundamental.
Today’s buyers are scattered across email, calls, SMS, WhatsApp, web chat, and even social platforms. According to Reply.io, campaigns leveraging “multichannel conditional sequences”—mixing emails, SMS, WhatsApp, voice, even social—see substantial boosts in meeting rates reply.io+15reply.io+15reply.io+15.
What this means in practice is you no longer send one email and wait—you orchestrate a conversational journey that moves with your prospect across platforms.
Why a Multichannel Strategy Beats Better Email Templates
Still dialing a sequence of handcrafted emails? That’s only half the battle.
Here’s why multichannel works:
Higher reply rates: Multiple touchpoints increase visibility.
Channel diversity: If one goes unseen, another might connect.
Personalization at scale: Tailor message types to how individuals prefer to engage.
Reply.io empowers this with features like unified inboxes, A/B testing, conditional branches, and even AI-generated emails and replies through their Jason AI SDR—cutting through noise with relevance reply.ioreply.io.
Persana AI: The Data & Personalization Engine
Enter Persana—your AI-powered sidekick for smarter prospecting. Persana helps you:
Generate lead lists aligned to your ideal customer profile.
Enrich contact data, ensuring you have verified emails and firmographics.
Leverage SalesGPT, our built-in messaging assistant, to craft personalized email outreach based on real prospect insights.
These features aren’t just nice-to-haves—they’re table stakes for effective outbound in 2025.
Reply.io: The Outreach Orchestrator
Once you’ve collected enriched leads and messaging from Persana, Reply.io takes you across the finish line with execution power.
Here’s what Reply.io brings to the table:
Multichannel conditional sequences, combining email, calls, SMS, WhatsApp, and more—automatically pivoting based on prospect behavior
Email deliverability tools, including warm-up services and health-checks, so your emails land in the inbox
AI SDR agents like Jason to generate sequences and reply in real time reply.io.
A unified inbox and interactive analytics dashboard that tracks channel performance, opens, replies, and drill-down results
In short: Persana finds leads and builds smart messages—Reply.io delivers them at scale, tracking every step.
How the Persana ⇄ Reply.io Integration Works
Here’s a quick look at the end-to-end workflow:
Log in to Persana AI and either create a new lead list or open an existing one.
2. Choose Find People or Find Company to start searching for leads.
Once your search is complete and filters are applied, hit Enrich Data and look for Reply.io.
Click Add Leads to Reply.io.
5. Now, switch to Reply.io, go to Settings > API Key, and copy your API Key.
6. Head back to Persana AI and paste your API Key into the dashboard.
7. Select the Reply.io sequence you want to add your leads to.
8. Map the fields you’d like to export using the / command—just pick the corresponding column, then hit Save and Run.
9. Click Add Leads to Reply.
10. Finally, go back to your Reply.io campaign page, refresh it, and voilà—your leads (with all their enriched info) are ready to go!
Join the Webinar—and Try Persana Free for 14 Days
If you’re still managing outreach with spreadsheets and copy-paste, it’s time to evolve.
In our webinar with Reply.io’s CEO, you’ll see real examples of teams using Persana and Reply.io together to identify ideal leads, craft relevant messaging, and execute powerful multichannel sequences—all with less effort and more clarity.
At Persana, we believe that the future of outbound isn't just about automation—it's about intelligence, personalization, and flow.
That’s why we’re inviting you to test-drive Persana with a free 14-day trial. You’ll get full access to:
AI-powered lead list generation
Contact enrichment
Verified match-to-inbox outreach
And seamless integration with Reply.io
No credit card required—just a chance to see how SalesGPT, Persana, and Reply.io work in tandem to transform your outbound approach.
👉 Ready to see the future? Start your Persana free trial today, and don’t miss the webinar for the full breakdown.
Create Your Free Persana Account Today
Join 5000+ GTM leaders who are using Persana for their outbound needs.
How Persana increases your sales results
One of the most effective ways to ensure sales cycle consistency is by using AI-driven automation. A solution like Persana, and its AI SDR - Nia, helps you streamline significant parts of your sales process, including prospecting, outreach personalization, and follow-up.
