Persana AISDR is here!

If you’ve ever managed outbound sales, you know the drill. Build a lead list. Double-check the data. Personalize every email. Send it all out. Follow up. Repeat. It’s time-consuming, repetitive, and often frustrating — especially when results don’t match the effort.

That’s why we're excited to introduce a brand-new feature on Persana: the AISDR. It’s like having your own full-time Sales Development Rep, but smarter, faster, and way more efficient.

Let’s break it down.

What is an AISDR?

AISDR stands for Artificial Intelligence Sales Development Representative. Think of it as a virtual teammate that takes care of everything your typical SDR does — prospecting, researching, and personalizing outreach — but it never sleeps, never takes breaks, and works at scale.

It’s not just about speed. The AISDR on Persana doesn’t just scrape together a list of names and emails. It understands who you want to target, finds the right people using real data, generates personalized emails, and even helps you send them — all without manual input from you after setup.

Why an AISDR Might Just Be Better Than a Human SDR?

Let’s talk numbers.

Hiring and training a human SDR can easily cost you $4,000 to $7,000 per month. And even then, the average SDR spends only 33% of their time actually selling. The rest goes into research, data entry, or figuring out who to talk to next.

An AISDR costs a fraction of that — no onboarding, no overhead, no burnout. And most importantly, it doesn’t just replace busywork, it removes it entirely. Instead of bouncing between tools and tabs, you get one centralized system that handles everything from lead sourcing to enrichment to personalized messaging.

It’s not about replacing your team — it’s about letting them focus on what humans do best: building real relationships, closing deals, and being creative. Let the AISDR handle the repetitive grunt work.

Persana’s AISDR: Your End-to-End Outbound Engine

With the launch of our AISDR, Persana now lets you fully automate outbound lead generation. It starts with smart filters — you tell the system what kind of people you’re trying to reach, and it gets to work:

• Job title level (think C-level, Head of Sales, Marketing Manager, etc.)

• Company size, funding, or revenue filters

• Industry and geography

Once you define those, our AISDR taps into a massive database: over 700 million contacts and 300 million+ companies, powered by 75+ trusted data providers. We’ll pull details like verified work emails and phone numbers so you get contact-ready leads, not just names.

But that’s just the beginning.

You’ll then define what your company does — in plain English. This helps the AISDR generate context-aware messaging later. Next, tell us what pain points your target customers typically face and how your solution helps fix them. The platform will use this information to create four ready-to-use email templates, personalized to your audience and offer.

Pick the one you like best — or tweak it to your liking.

Then, decide if you want real-time notifications in Slack (optional but helpful). And boom — you’re ready.

A fresh table will appear in your dashboard with:

• A constantly updated list of relevant leads

• Their contact info

• Auto-personalized emails for each one

You decide how often this list updates — daily, weekly, or monthly. No need to keep rebuilding it from scratch.

Want to take it even further? Connect Persana to your favorite email automation tools like Instantly or Smartlead with just an API key. From there, your campaign runs on autopilot. Leads come in, emails go out — no spreadsheets, no hassle.

The Future of Sales Isn’t Manual

In today’s world, doing things the old-school way isn’t just inefficient — it’s a competitive disadvantage. The top teams are winning by embracing tools that remove friction and free up time. The AISDR isn’t about replacing your team. It’s about giving them superpowers.

Imagine never having to manually build a list again. Never having to write another cold email from scratch. Never having to wonder if your leads are still fresh or if someone already contacted them. That’s what Persana’s AISDR makes possible.

Try Persana Free for 14 Days — and See the Difference

Whether you’re a solo founder doing outbound for the first time or leading a growing sales team, Persana was built to save you time and help you close more deals.

Our platform helps you:

• Generate high-quality lead lists

• Enrich data with verified contact info

• Integrate with your outreach tools for full automation

And now, with our AISDR feature, you can run your outbound campaigns completely hands-free — from identifying leads to personalizing messages and sending them.

Start your free 14-day trial today and see how much time and energy you can save with Persana. No credit card required — just real results.

Let’s make outbound feel easy again.