Persana AI <> Reply.io integration is here

We’re excited to announce that Persana.ai now integrates with Reply.io!

This new partnership brings together the best of both worlds: Persana’s powerful lead enrichment and data capabilities, and Reply.io’s multichannel outreach platform.

With this integration, you can now run more personalized and effective outreach campaigns by combining accurate, enriched lead data with multichannel prospecting tools. Whether you’re reaching out via email, social media, or calls, this integration ensures that every message is personalized and relevant to each prospect.

What is Reply.io?

Reply is a leading sales engagement platform that helps businesses with multichannel prospecting. It allows you to automate outreach across different channels while still keeping the communication personal.

Key Features of Reply:

• High Quality Email Outreach: Automate prospecting with emails so you can focus on closing more deals

• Personalization at Scale: Use custom variables to tailor your messages to each prospect, while still sending campaigns at scale.

• Sales Sequence Automation: Create multistep sequences that handle follow-ups, reminders, and more without manual effort.

• Detailed Analytics: Track open rates, clicks, responses, and other metrics to see how well your campaigns are performing.

• A/B Testing: Experiment with different versions of your messages to find the most effective approach for engaging prospects.

How Does the Persana + Reply Integration Help You?

The integration of Persana and Reply.io offers a powerful solution for teams that want to maximize their outreach efforts with data-driven personalization.

Enrich Lead Data for Better Personalization

With Persana, you can build and enrich lead lists with accurate information about your prospects. Knowing details like their job title, company size, and industry helps you personalize your outreach in a way that’s meaningful to the prospect. When you pair this enriched data with Reply.io’s multichannel capabilities, your messages feel tailored to each recipient, increasing your chances of a positive response.

Save Time with Automation

Persana builds your lead lists and enriches contact data automatically, while Reply.io takes care of sending the messages through your chosen channels. You get the benefits of personalized outreach without the manual effort of crafting each email or message one by one.

Track What Works

Both Persana and Reply.io offer tracking and analytics to help you understand what’s working in your outreach. From open rates to response rates, you’ll have full visibility into the effectiveness of your campaigns.

How to Set Up the Persana + Reply.io Integration

Step 1:

Create your free Persana account here

Step 2: Head over to dashboard and click get started

Step 3: Start with Find People or Find Company

Step 4: Enrich person's LinkedIn details, Company details and Work email

Step 5: Use Generate Sales Email Feature

Step 6: Search for Reply enrichment and click on the enrichment

Step 7: Get API key from Reply

• Head over to Settings > API key. Copy this key

  

  
  

Step 6: Add API key to Persana

• Choose the campaign ID:

  

• Now select the fields you want to export to Reply by using '/' command and selecting the corresponding column. Click save and run.

  

• Head back to your Reply campaign page and refresh the page. You will see the updated leads and their info
  
  

  

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A New Level of Personalized Outreach

By combining the power of Persana’s data enrichment with Reply.io’s multichannel outreach capabilities, your prospecting becomes more targeted and effective. You can now send the right message through the right channel at the right time, all while ensuring your communication feels personal to the recipient.

Whether you’re in sales, marketing, or any role that involves prospecting, this integration provides you with the tools to build meaningful connections with your leads, ultimately leading to better results for your business.

What’s Next?

We’re looking forward to seeing how you’ll use the Persana + Reply integration to enhance your outreach. Stay tuned for our step-by-step setup guide, which will show you exactly how to get started.

If you have any questions or need help with the setup, feel free to reach out to us—we’re here to help you make the most of this powerful new integration!