Introducing Account-Based Marketing Tracking: The Feature GTM Teams Have Been Waiting For

If you’ve ever been part of a GTM (Go-To-Market) team trying to run outbound campaigns, you’ve probably had that moment where you think, “If only I knew when this company was ready for outreach.”

That’s exactly the problem we set out to solve with our new feature: Account-Based Marketing (ABM) Tracking.

Now, inside Persana, you can upload a list of your target companies and automatically monitor them for critical changes — like if they’ve raised funding, hired a new C-level executive, started hiring for certain job roles, or changed their tech stack.

And the best part? You get notified the moment something changes, so you can act fast and reach out when your prospects are actually in-market.

Why we built It: Listening to the frustrations of GTM teams?

Over the past few months, we had countless conversations with sales and marketing teams. The story was always the same:

• They had clear account lists

• They knew who they wanted to close

• But they didn’t know when to reach out

Timing is everything in outbound. If a company just raised a Series A, they might finally have the budget for your product. If they’re hiring a new CFO, there could be a perfect entry point for a financial SaaS.

But without a way to track this in real time, GTM teams were either wasting time reaching out at the wrong moment… or missing the window completely.

That’s why we built ABM Tracking — to make account research dynamic, not static.

You shouldn’t have to keep checking Crunchbase or job boards every week. Let us handle the heavy lifting, and you just get notified when it’s time to make your move.

Why ABM still works — especially in outbound?

Account-Based Marketing (ABM) is one of the few outbound strategies that has stood the test of time.

Instead of blasting thousands of emails to random companies, ABM lets you focus your energy on a select few high-value accounts that you know are a good fit.

But ABM only works if your timing and messaging are sharp.

And that’s where this feature shines — because it keeps your account list fresh.

Let’s say you’re tracking 100 companies. A few months go by. With one click on the “Refresh” button in Persana, you might learn that:

• 8 just raised new funding

• 5 are hiring for senior roles you care about

• 3 have updated their tech stack to include a tool you integrate with

Now you know exactly who to prioritize, and what angle to lead with in your outreach.

How to use ABM tracking inside Persana?

Getting started is easy. Here’s how it works:

1. Go to the dashboard
Log in to your Persana account and head over to your main dashboard.

2. Hover over the left side and choose Autonomous Account Orchestration
(You’ll need to be on the Pro plan or higher to unlock this feature.)

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Once your list is uploaded, you’ll be able to choose which job titles or signals matter most to you — whether it’s CFO hires, new CTOs, fundraising events, or tech changes. You’ll start receiving real-time email alerts whenever something new happens at your tracked companies.

It’s like having your own private radar scanning for buying intent — without lifting a finger.

Launching ABM campaigns made easy

In B2B outbound, timing isn’t everything — it’s the only thing.

And if you’re still working off static account lists from spreadsheets or scraping data manually every week, you're already behind.

This new ABM feature gives you a serious edge:

• You’ll always know when a target account is showing buying signals

• You’ll never waste time on cold leads again

• You’ll reach out when the timing is warm

If you're already using Persana for lead generation or enrichment, this is the perfect feature to layer on top. And if you're not using Persana yet...

Try Persana free for 14 Days

Persana is built to help modern outbound teams move faster and smarter — with tools for generating highly targeted lead lists, enriching contact info, and automating repetitive sales tasks.

Now with ABM tracking, it’s your full command center for smart, intent-driven outbound.

Ready to try it out? You can start your free 14-day trial today and see what a difference timely, account-based insights can make.