How to use Multi-Channel Prospecting in Your Email Campaigns

In today’s fast-paced digital world, relying solely on email outreach is no longer enough to achieve the best results in your outbound campaigns. The conversation our CEO, Sriya Maram had with Brice Maurin during a recent webinar highlighted the growing importance of Multi-Channel Prospecting and how tools like Persana AI and La Growth Machine (LGM) can automate and optimize your outbound workflows. Below, I share the top five insights from our discussion, along with a step-by-step guide on how to use Persana and LGM for effective multi-channel prospecting.

Top 5 Insights on Multi-Channel Prospecting

1. Increase Your Reply Rates with Multi-Channel Automations

The days of relying solely on email for prospecting are over. To maximize your outreach efforts, it’s essential to engage leads across multiple channels. This means combining emails with other platforms such as LinkedIn, SMS, and even voice messages. Here’s why:

Why Multi-Channel Works:

• Broader Reach: Different prospects prefer different communication channels. By reaching out on multiple platforms, you increase your chances of connecting with them.

• Higher Engagement: Engaging with leads across multiple touchpoints keeps your brand top of mind, increasing the likelihood of responses.

• Better Results: Studies show that multi-channel campaigns yield higher reply rates and conversion rates compared to single-channel efforts.

2. Be Your Own Customer First

A key takeaway from our discussion was the importance of understanding your target market by becoming your own customer. This involves identifying problems that you or your team experience firsthand and then building a product to solve those issues.

Why It Matters:

• Achieve Product-Market Fit Faster: By solving a problem you deeply understand, you’re more likely to create a product that resonates with your audience.

• Build with Purpose: When you’re your own customer, you can test and iterate your product based on real needs, ensuring it truly meets the market’s demands.

• Enhanced Customer Empathy: This approach allows you to empathize with your customers, leading to better product design and customer support.

3. Inbound-Led Outbound Is the New Trend

Inbound-led outbound strategies are gaining traction as companies realize the power of combining inbound marketing efforts with targeted outbound campaigns. By leveraging inbound data and insights, you can create highly personalized and effective outbound messages that resonate with your audience.

Key Benefits:

• Personalization: Inbound data provides valuable insights into your leads’ behavior, allowing you to craft tailored messages.

• Efficiency: Targeting leads who have already shown interest in your brand increases the likelihood of conversion.

• Alignment: This approach aligns your marketing and sales efforts, ensuring a cohesive and effective strategy.

4. Use Voice Messages in Your Outreach

One of the most effective yet underutilized tools in prospecting is voice messaging. Sending a voice message adds a personal touch to your outreach and helps you connect with prospects on a deeper level.

Why Voice Messages Work:

• Human Connection: Hearing a voice makes your outreach feel more personal and less robotic, fostering trust and rapport.

• Stand Out: In a crowded inbox, a voice message can grab attention and differentiate you from the competition.

• Effective Communication: Voice messages allow you to convey tone, emotion, and urgency more effectively than text alone.

5. Human Psychology Is Evergreen

While technology and AI are rapidly evolving, one thing remains constant: human psychology. Understanding how people think, feel, and make decisions gives you a significant advantage in getting your messages read and acted upon.

Key Principles:

• Scarcity: Creating a sense of urgency or limited availability can motivate prospects to take action.

• Social Proof: Highlighting testimonials, case studies, or endorsements can build trust and credibility.

• Reciprocity: Offering something of value, such as a free trial or exclusive content, can encourage prospects to reciprocate by engaging with your offer.

How to Use Persana and La Growth Machine for Multi-Channel Prospecting

Now that you understand the importance of multi-channel prospecting, let’s dive into how you can leverage Persana AI and La Growth Machine to automate and optimize your outbound campaigns.

Step #1: Import Your Lead List

Start by importing your lead list into Persana AI. This list should include all the necessary contact details that will be used for multi-channel outreach.

Step #2: Add Necessary Enrichments

Enhance your lead data by adding key enrichments such as work emails, AI-driven personalization, and other relevant details. This ensures that your outreach is both targeted and personalized.

Step #3: Add Your La Growth Machine API Key

Integrate La Growth Machine with Persana by adding your LGM API key. This allows for seamless communication between the two platforms, enabling you to automate your outreach workflows.

Step #4: Create a New Audience on La Growth Machine

Using the enriched lead data from Persana, create a new audience in La Growth Machine. This audience will be the target of your multi-channel outreach campaign.

Step #5: Map Out All Columns on Persana

Ensure that all necessary data columns (such as name, email, LinkedIn profile, etc.) are correctly mapped in Persana. This step is crucial for accurate and effective outreach.

Step #6: Create a Custom Automation Workflow on La Growth Machine

Finally, set up a custom automation workflow in La Growth Machine. This workflow should include multiple touchpoints across various channels, such as emails, LinkedIn messages, SMS, and voice messages. Automating this process ensures consistent and timely communication with your leads, maximizing your chances of success.

Next Steps…

In 2024, multi-channel prospecting is not just a trend; it’s a necessity for anyone serious about outbound sales. By engaging leads across multiple platforms and leveraging tools like Persana AI and La Growth Machine, you can create highly effective and automated outreach campaigns that drive results. Remember, understanding human psychology and being your own customer first can further enhance your approach, helping you achieve product-market fit and higher conversion rates. Start implementing these strategies today and watch your outbound efforts soar.

Maximize your outreach potential with multi-channel prospecting and automation. With Persana AI and La Growth Machine, you have the tools you need to succeed in today’s competitive market. Happy prospecting!