Finding and Reaching Local Businesses with Openmart and Persana

Outbound sales is evolving—and fast. As we look ahead to 2025, one thing is becoming crystal clear: local businesses are the next big opportunity for smart outbound teams. Whether you're targeting coffee shops in Austin or fitness studios in Mumbai, getting in front of the right local businesses has never been more valuable—or more challenging.

That's exactly why we're teaming up with Openmart for a special webinar on July 9th, where our CEO at Persana will be chatting with one of Openmart’s representatives to break down how outbound to local businesses is changing, and what sales teams can do to stay ahead.

But before we dive into the webinar, here’s a full breakdown of why this matters and how you can start using Persana + Openmart today to discover and reach your ideal local business prospects.

Why local business outreach will dominate outbound in 2025?

In 2025, hyper-targeted outbound will be the name of the game. Generic mass emailing doesn’t work anymore—and it especially doesn’t work when you’re trying to reach local businesses.

That’s because local businesses operate differently. They care about relevance, community fit, and trust. You can’t just drop a template and expect replies. You need the right message—and more importantly, the right list.

What we’ve learned working with dozens of sales teams is that when your target is small-to-medium-sized local businesses (think restaurants, service providers, boutique stores, or clinics), your outbound strategy must start with accuracy. You need verified data, clear location targeting, and insights like review count, ownership type, and how many branches they operate.

That’s where having the right tools makes all the difference.

Why you need the right tool to find local businesses?

Google search won’t cut it.

Sure, you can search for “dentists in Chicago” or “cafes in Toronto” and scroll through pages. But that’s not scalable—and it doesn’t get you contact info, ownership data, or enough detail to personalize your message.

That’s where Openmart comes in. Openmart is a powerful data platform purpose-built to help you discover local businesses. It aggregates public business data from trusted sources and lets you filter results based on business type, location, review count, and even ownership structure.

Whether you’re selling software, services, or setting appointments, Openmart gives you the intelligence you need to find local businesses that actually match your target criteria.

And when you plug it into Persana, you can instantly turn that raw search into a clean, enriched outbound-ready list with verified contact info.

What is Persana and how does It work with Openmart?

Persana is an AI-powered sales prospecting platform built for modern outbound teams. We help you:

• Discover ideal prospects with powerful filters

• Enrich your data with contact information in one click

• Automate research and export high-quality lead lists

• Plug directly into your outreach stack like Instantly, Lemlist, and more

By integrating Openmart into Persana, you get a seamless way to search for local businesses and immediately turn those results into ready-to-send lead lists—all inside your dashboard.

Here’s how it works:

How to use the Openmart integration on Persana (Step-by-Step)

Step 1: Go to your Persana dashboard

Step 2: Click on Get Started

 Step 3: Click on "Find local businesses using Openmart"

Step 4: Add your Openmart API key (you can get this from your Openmart account)

Step 5: Add your search query (Example: American restaurants)
 
Step 6: Add your target location
 
Step 7: Set minimum and maximum number of business locations (Ex: 1 to 5 if you're targeting single-location businesses)
 
Step 8: Set minimum and maximum total reviews (filter by popularity or trust)

Step 9: Choose the ownership type you want (e.g., franchise, independent, etc.)

Step 10: Click the Find button

Step 11: Persana + Openmart will generate a clean table of local businesses, enriched with emails, phone numbers, and more
 
Step 12: Click Actions → Export List from the top right corner

Step 13: You’re done 🎉

Now you’ve got a clean lead list of hyper-relevant local businesses, complete with contact info and targeting filters—all in one place.

Don’t miss the webinar: Openmart × Persana — July 9

This isn’t just another “here’s how outbound is changing” webinar.

We’re going deep. On July 9th, our CEO will join forces with a representative from Openmart to share real strategies for how top outbound teams are finding success with local business targeting in 2025.

Here’s what we’ll cover in the webinar:

• Why local is the new frontier for outbound

• How to craft better messaging for local business owners

• How the Openmart + Persana integration works (with live demo)

• Examples of successful local outreach campaigns

• Exclusive tips to scale your outbound without losing the personal touch

This is perfect if you’re in outbound sales, agency work, or lead generation—and want to stop wasting time on bad data.

Spots are limited, and trust us—you’ll want to see this.
👉 Register here for the free webinar now and be the first to access the full playbook.

Ready to Try It Out?

If you're serious about finding and closing more local businesses in 2025, it starts with using the right tools.

Persana helps you:

• Generate precise lead lists

• Automatically enrich your data with verified contact info

• Export and integrate with your outreach tool of choice

You don’t have to take our word for it—start your free 14-day trial and try it yourself. No credit card required.

👉 Create your free Persana account today and start discovering high-converting local business leads in minutes.

And don’t forget to register for the webinar—you’ll walk away with actionable insights and exclusive workflows we don’t share anywhere else.