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Persana Team

Outbound strategy

Aug 23, 2024

Persana Team

Outbound strategy

Aug 23, 2024

Persana Team

Outbound strategy

Aug 23, 2024

Persana Team

Outbound strategy

Aug 23, 2024

7 Tips to Craft Irresistible Follow-Up Emails That Get Replies

7 Tips to Craft Irresistible Follow-Up Emails That Get Replies

7 Tips to Craft Irresistible Follow-Up Emails That Get Replies

Sending follow-up emails can be frustrating, especially when they go unanswered. But with the right approach, you can significantly improve your chances of getting a response. Whether you're following up after a meeting, job application, or with a potential client, here are seven tips to help you craft follow-up emails that get replies.

1. Start with a Clear Subject Line

Your subject line is the first thing the recipient sees, so make it count. A vague subject line like "Follow-Up" can easily be ignored. Be specific to grab attention.

Example: Instead of “Follow-Up,” try “Quick Question About Our Last Meeting” or “Checking In on Our Project Proposal.” This gives the recipient a clear idea of what to expect.

2. Keep It Short and Sweet

People are busy, and lengthy emails often go unread. Keep your follow-up concise and to the point.

Example: “Hi [Name], just following up on our conversation about the marketing strategy. Have you had a chance to think it over? I’d love to hear your thoughts!” This gets straight to the point while remaining friendly.

3. Add a Personal Touch

Show the recipient you value them by personalizing your follow-up. Reference something specific you discussed to make your message feel more genuine.

Example: “Hi [Name], I hope you had a great weekend! I was thinking about our chat on your new product line, and I’m eager to hear more about it.” This adds warmth and shows you're paying attention.

4. Create Urgency

Gently create urgency to encourage a quicker response, without being pushy.

Example: “I’d love your feedback by the end of the week if possible. We’re ready to move forward and I want to ensure we’re all aligned.” This sets a timeline while keeping the tone polite.

5. Use a Friendly Tone

Your email should feel conversational and approachable, not overly formal. A friendly tone makes it easier for the recipient to engage.

Example: Instead of “I am writing to inquire about the status of my application,” try “Hi [Name], I hope you’re doing well! Just checking in to see if there are any updates on my application. I’m really excited about this opportunity!” This feels more personable and engaging.

6. Include a Clear Call to Action

Make it easy for the recipient to know what you expect from them. A clear call to action encourages a response.

Example: “Could you let me know your thoughts on the proposal? I’m eager to hear your feedback!” This gives them a specific task and makes it easy for them to respond.

7. Track Your Follow-Ups

Tracking your follow-ups is key to staying organized and knowing when to follow up again. Tools like persana.ai can help you monitor responses, ensuring you don’t miss any opportunities to reconnect. Tracking allows you to optimize your follow-up strategy and improve response rates over time.

Conclusion

Writing follow-up emails that get replies doesn’t have to be difficult. By using clear subject lines, keeping emails concise, adding personal touches, creating urgency, using a friendly tone, including a clear call to action, and tracking your efforts, you can significantly increase your chances of a response. For even better results, try using persana.ai to help you manage and improve your follow-up emails. Happy emailing!

How Persana increases your sales results

One of the most effective ways to ensure sales cycle consistency is by using AI-driven automation. A solution like Persana, and its AI SDR - Ella, helps you streamline significant parts of your sales process, including prospecting, outreach personalization, and follow-up.