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Compare Persana with Clay
Clay is powerful—but it’s also expensive, complex to set up, and still leaves you piecing together the last mile of your outbound motion.
Persana gives you everything in one platform—built to enrich, target, and engage without needing a $150k GTM engineer.
At-a-glance comparison:
Persana vs. Clay
Clay
Requires integration with external sending tools.
Workflow automation limited and often manual.
Steep learning curve, needs ops resources.
Higher cost and opaque usage tracking.
No native credit visibility.
No AI SDR built-in.
No SalesGPT functionality.
Persana
Inbuilt email sender
Autopilot workflows
No $150K GTM engineer needed
Simple, transparent pricing with credit tracking.
Credit tracking
AI that finds, qualifies, and messages prospects.
SalesGPT messaging from real-time signals.
What you get with Persana
Persana helps you build sophisticated outbound workflows tailored to your Company.
Add your favorite tools and integrations to automate the process.
Outbound on Autopilot
Smart Automation
Autopilot workflows mean your GTM motion runs 24/7 without manual babysitting. Set your ICP, scoring rules, and messaging once—Persana continuously discovers, enriches, scores, and engages new leads based on live triggers like job changes, funding events, or hiring surges. No constant tweaking. No “ops fire drills.”
Full Visibility, Zero Guesswork
Live Credit Tracking
Know exactly where your spend is going—down to the last email or phone number. Persana’s transparent credit tracking keeps you in control of budget and ROI. No surprises. No “mystery usage.” Just clear visibility into every action your team runs.
AI That Sells
AI SDR + SalesGPT
It’s like having an SDR who never sleeps and knows your entire market. The AI SDR continuously finds, qualifies, and messages prospects based on real-time data—while SalesGPT generates hyper-relevant outreach using role, company, and intent signals. Messages aren’t just personalized—they’re timed for when buyers are most likely to respond.
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
Clay is a tool.
Persana is a GTM Powerhouse.
Don’t spend weeks connecting tools and hiring ops talent to make them work.
Persana comes ready to run—and scales with your motion.
FAQS
Don’t see your question here?
How is Persana different from Apollo?
Does Persana offer better data accuracy than Apollo?
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Does Persana integrate with the same tools as Apollo?
Join 5000+ GTM leaders who are using Persana for their outbound needs. Experience the power of AI, automation, and unmatched flexibility in your sales process.
