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Compare Persana with Clay

Clay is powerful—but it’s also expensive, complex to set up, and still leaves you piecing together the last mile of your outbound motion.
Persana gives you everything in one platform—built to enrich, target, and engage without needing a $150k GTM engineer.

At-a-glance comparison:
Persana vs. Clay

Here's Why Teams Choose Persana over Artisan:

See how our platform outshines the competition in features, benefits, and value

Artisan

Features

Artisan

Advanced lead & company search filters

Sales GPT (Create lead lists with prompts)

Unlimited team members

Get prospects emails

Find company tech stack

AI Agent for research

Add your own API key

Write emails with AI

AI SDR

No agents.

Here's Why Teams Choose Persana over Artisan:

See how our platform outshines the competition in features, benefits, and value

Artisan

Features

Artisan

Advanced lead & company search filters

Sales GPT (Create lead lists with prompts)

Unlimited team members

Get prospects emails

Find company tech stack

AI Agent for research

Add your own API key

Write emails with AI

AI SDR

No agents.

Comparison Card Background

Clay

Requires integration with external sending tools.

Workflow automation limited and often manual.

Steep learning curve, needs ops resources.

Higher cost and opaque usage tracking.

No native credit visibility.

No AI SDR built-in.

No SalesGPT functionality.

Requires integration with external sending tools.

Workflow automation limited and often manual.

Steep learning curve, needs ops resources.

Higher cost and opaque usage tracking.

No native credit visibility.

No AI SDR built-in.

No SalesGPT functionality.

Requires integration with external sending tools.

Workflow automation limited and often manual.

Steep learning curve, needs ops resources.

Higher cost and opaque usage tracking.

No native credit visibility.

No AI SDR built-in.

No SalesGPT functionality.

Comparison Card Background

Persana

Inbuilt email sender

Autopilot workflows

No $150K GTM engineer needed

Simple, transparent pricing with credit tracking.

Credit tracking

AI that finds, qualifies, and messages prospects.

SalesGPT messaging from real-time signals.

Inbuilt email sender

Autopilot workflows

No $150K GTM engineer needed

Simple, transparent pricing with credit tracking.

Credit tracking

AI that finds, qualifies, and messages prospects.

SalesGPT messaging from real-time signals.

Inbuilt email sender

Autopilot workflows

No $150K GTM engineer needed

Simple, transparent pricing with credit tracking.

Credit tracking

AI that finds, qualifies, and messages prospects.

SalesGPT messaging from real-time signals.

What you get with Persana

Persana helps you build sophisticated outbound workflows tailored to your Company.
Add your favorite tools and integrations to automate the process.
Grid

From Data to Delivery

Inbuilt email sender

Clay stops at data. Persana goes all the way to delivery. Search for leads, enrich them across multiple premium data providers, validate emails in real-time, and send outreach directly from Persana—without juggling CSV exports, integrations, or extra subscriptions. It’s sourcing → verifying → engaging, all in one flow.

A man working on laptop
Grid

From Data to Delivery

Inbuilt email sender

Clay stops at data. Persana goes all the way to delivery. Search for leads, enrich them across multiple premium data providers, validate emails in real-time, and send outreach directly from Persana—without juggling CSV exports, integrations, or extra subscriptions. It’s sourcing → verifying → engaging, all in one flow.

A man working on laptop
Grid

From Data to Delivery

Inbuilt email sender

Clay stops at data. Persana goes all the way to delivery. Search for leads, enrich them across multiple premium data providers, validate emails in real-time, and send outreach directly from Persana—without juggling CSV exports, integrations, or extra subscriptions. It’s sourcing → verifying → engaging, all in one flow.

A man working on laptop
Grid

Outbound on Autopilot

Smart Automation

Autopilot workflows mean your GTM motion runs 24/7 without manual babysitting. Set your ICP, scoring rules, and messaging once—Persana continuously discovers, enriches, scores, and engages new leads based on live triggers like job changes, funding events, or hiring surges. No constant tweaking. No “ops fire drills.”

Team member discussing
Grid

Outbound on Autopilot

Smart Automation

Autopilot workflows mean your GTM motion runs 24/7 without manual babysitting. Set your ICP, scoring rules, and messaging once—Persana continuously discovers, enriches, scores, and engages new leads based on live triggers like job changes, funding events, or hiring surges. No constant tweaking. No “ops fire drills.”

Team member discussing
Grid

Outbound on Autopilot

Smart Automation

Autopilot workflows mean your GTM motion runs 24/7 without manual babysitting. Set your ICP, scoring rules, and messaging once—Persana continuously discovers, enriches, scores, and engages new leads based on live triggers like job changes, funding events, or hiring surges. No constant tweaking. No “ops fire drills.”

Team member discussing
Grid

Full Visibility, Zero Guesswork

Live Credit Tracking

Know exactly where your spend is going—down to the last email or phone number. Persana’s transparent credit tracking keeps you in control of budget and ROI. No surprises. No “mystery usage.” Just clear visibility into every action your team runs.

A woman looking at laptop
Grid

Full Visibility, Zero Guesswork

Live Credit Tracking

Know exactly where your spend is going—down to the last email or phone number. Persana’s transparent credit tracking keeps you in control of budget and ROI. No surprises. No “mystery usage.” Just clear visibility into every action your team runs.

A woman looking at laptop
Grid

Full Visibility, Zero Guesswork

Live Credit Tracking

Know exactly where your spend is going—down to the last email or phone number. Persana’s transparent credit tracking keeps you in control of budget and ROI. No surprises. No “mystery usage.” Just clear visibility into every action your team runs.

A woman looking at laptop
Grid

AI That Sells

AI SDR + SalesGPT

It’s like having an SDR who never sleeps and knows your entire market. The AI SDR continuously finds, qualifies, and messages prospects based on real-time data—while SalesGPT generates hyper-relevant outreach using role, company, and intent signals. Messages aren’t just personalized—they’re timed for when buyers are most likely to respond.

Team member discussing
Grid

AI That Sells

AI SDR + SalesGPT

It’s like having an SDR who never sleeps and knows your entire market. The AI SDR continuously finds, qualifies, and messages prospects based on real-time data—while SalesGPT generates hyper-relevant outreach using role, company, and intent signals. Messages aren’t just personalized—they’re timed for when buyers are most likely to respond.

Team member discussing
Grid

AI That Sells

AI SDR + SalesGPT

It’s like having an SDR who never sleeps and knows your entire market. The AI SDR continuously finds, qualifies, and messages prospects based on real-time data—while SalesGPT generates hyper-relevant outreach using role, company, and intent signals. Messages aren’t just personalized—they’re timed for when buyers are most likely to respond.

Team member discussing

Trusted by Sales and Marketing Teams Everywhere

Sales and Marketing Teams Love Us

Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine

Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell

MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell

Scheduler AI

Clay is a tool.

Persana is a GTM Powerhouse.

Don’t spend weeks connecting tools and hiring ops talent to make them work.
Persana comes ready to run—and scales with your motion.

FAQS

Don’t see your question here?

How is Persana different from Apollo?

How is Persana different from Apollo?

Does Persana offer better data accuracy than Apollo?

Does Persana offer better data accuracy than Apollo?

Can I build custom outbound workflows in Persana?

Can I build custom outbound workflows in Persana?

Is Persana a better fit for agencies or multi-client teams?

Is Persana a better fit for agencies or multi-client teams?

Does Persana integrate with the same tools as Apollo?

Does Persana integrate with the same tools as Apollo?

Create Your Free Persana Account Today

Create Your Free Persana Account Today

Join 5000+ GTM leaders who are using Persana for their outbound needs. Experience the power of AI, automation, and unmatched flexibility in your sales process.