PERSANA PLAYBOOKS
Find Companies Hiring
Spot Growth Before It Peaks — with Hiring Signal Tracking
The Challenge
Growth Signals Hide in Plain Sight
Every job post tells a story:
A company hiring new SDRs? They’re expanding pipeline.
Bringing on a RevOps lead? They’re cleaning up systems before scale.
Recruiting engineers fast? They’re building something new — and soon they’ll need vendors, tools, and support.
The problem is that traditional prospecting tools focus on static data — size, revenue, industry — instead of motion.
By the time that motion shows up on your dashboard, the opportunity’s already gone.
The persana Workflow
Persana’s Hiring Signal Workflow continuously monitors hiring activity across your target accounts, surfacing live insights that help GTM teams move first — not fastest.
When a company starts hiring for GTM, RevOps, or tech roles, Persana flags it instantly.
That’s your signal they’re expanding — and your cue to reach out while they’re setting strategy and buying tools.
Not all roles are equal - Some signal priorities. Persana’s AI parses each job post, identifying keywords and patterns tied to real buying intent.
A single job post is noise. A steady stream of related roles? That’s a trend. Persana monitors momentum across departments and geographies, so you know which accounts are scaling versus stagnating.
See It in Action
How Teams Use It
Hiring tells a story — about budget shifts, expansion, and unmet needs. Most teams see it too late. They wait for news alerts or quarterly reports — when competitors are already in the door.
Every job post, department spike, or talent shift is a window into where a company is about to invest.
View the workflow 👉
By Sales & Growth Specialists
Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI