vs

Compare Persana with UnifyGTM

UnifyGTM feels like a fancy frontend for manual work. Persana is an actual platform—designed to enrich, filter, score, and scale outbound motions without hacks, spreadsheets, or cobbled tools.

At-a-glance comparison:
Persana vs. Artisan

Features

Persana

Artisan

Full-featured platform built for GTM execution at scale

Real product, not Notion

Spreadsheet-style GTM tracking

Auto-fetches emails, phones, and data as you build lists

Automated enrichment

Manual enrichment workflows

Create live filters, scoring rules, and smart segments

Dynamic workflows

Static tables with limited filtering logic

Sync with CRMs, outbound tools, and custom stacks instantly

Plug-and-play integrations

Manual exports and data juggling

Whether you're testing or scaling, Persana adapts

Scales with your motion

Built more for strategy than execution

Here's Why Teams Choose Persana over Artisan:

See how our platform outshines the competition in features, benefits, and value

Artisan

Features

Artisan

Advanced lead & company search filters

Sales GPT (Create lead lists with prompts)

Unlimited team members

Get prospects emails

Find company tech stack

AI Agent for research

Add your own API key

Write emails with AI

AI SDR

No agents.

Here's Why Teams Choose Persana over Artisan:

See how our platform outshines the competition in features, benefits, and value

Artisan

Features

Artisan

Advanced lead & company search filters

Sales GPT (Create lead lists with prompts)

Unlimited team members

Get prospects emails

Find company tech stack

AI Agent for research

Add your own API key

Write emails with AI

AI SDR

No agents.

What you get with Persana

Persana helps you build sophisticated outbound workflows tailored to your Company.
Add your favorite tools and integrations to automate the process.

| Ask me anything....

Track Account

Find Intent Data

Personalize cold email

Intelligence, not just data

Leverage AI to generate contact lists, enrich with emails & phones, and prioritize leads—all in one place.

| Ask me anything....

Track Account

Find Intent Data

Personalize cold email

Intelligence, not just data

Leverage AI to generate contact lists, enrich with emails & phones, and prioritize leads—all in one place.

| Ask me anything....

Track Account

Find Intent Data

Personalize cold email

Intelligence, not just data

Leverage AI to generate contact lists, enrich with emails & phones, and prioritize leads—all in one place.

Daily Pipeline

Real-time customers

927

12.75%

Built for scale

Whether you’re testing a new market or running multi-channel outreach at scale, Persana adapts to your motion.

Daily Pipeline

Real-time customers

927

12.75%

Built for scale

Whether you’re testing a new market or running multi-channel outreach at scale, Persana adapts to your motion.

Daily Pipeline

Real-time customers

927

12.75%

Built for scale

Whether you’re testing a new market or running multi-channel outreach at scale, Persana adapts to your motion.

Value

Competition

Value and Competition

Leverage AI to analyze competitors and discover value-adding strategies.

Value

Competition

Value and Competition

Leverage AI to analyze competitors and discover value-adding strategies.

Value

Competition

Value and Competition

Leverage AI to analyze competitors and discover value-adding strategies.

Smart Solutions for Growth Teams

Advanced Search Filters

Finetune search with dozens of filters

Automated Campaign Monitoring

AI-driven analytics for campaign tracking.

Predictive Customer Insights

Predict customer trends with AI.

AI Lead Scoring

Score leads automatically with AI.

Precision targeting

No rigid frameworks. No agency dependencies. Just tools that help you run smarter outbound, faster.

Smart Solutions for Growth Teams

Advanced Search Filters

Finetune search with dozens of filters

Automated Campaign Monitoring

AI-driven analytics for campaign tracking.

Predictive Customer Insights

Predict customer trends with AI.

AI Lead Scoring

Score leads automatically with AI.

Precision targeting

No rigid frameworks. No agency dependencies. Just tools that help you run smarter outbound, faster.

Smart Solutions for Growth Teams

Advanced Search Filters

Finetune search with dozens of filters

Automated Campaign Monitoring

AI-driven analytics for campaign tracking.

Predictive Customer Insights

Predict customer trends with AI.

AI Lead Scoring

Score leads automatically with AI.

Precision targeting

No rigid frameworks. No agency dependencies. Just tools that help you run smarter outbound, faster.

Trusted by Sales and Marketing Teams Everywhere

Sales and Marketing Teams Love Us

Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine

Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell

MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell

Scheduler AI

UnifyGTM is a tracker.

Persana is an GTM engine.

You don’t need another layer of GTM notes. You need a platform that gets you results. Persana replaces half your stack with one product—and actually moves the needle.

FAQS

Don’t see your question here?

How is Persana different from Apollo?

How is Persana different from Apollo?

Does Persana offer better data accuracy than Apollo?

Does Persana offer better data accuracy than Apollo?

Can I build custom outbound workflows in Persana?

Can I build custom outbound workflows in Persana?

Is Persana a better fit for agencies or multi-client teams?

Is Persana a better fit for agencies or multi-client teams?

Does Persana integrate with the same tools as Apollo?

Does Persana integrate with the same tools as Apollo?

Create Your Free Persana Account Today

Create Your Free Persana Account Today

Join 5000+ GTM leaders who are using Persana for their outbound needs. Experience the power of AI, automation, and unmatched flexibility in your sales process.