Challenge

Vaero is a pioneer in the field of AI-powered writing personalization. It attracts a lot of interest from large corporations that want to improve the effectiveness of their communications. At industry conferences and other events, Vaero would typically find several hundred organizations that might benefit from its AI writing solutions. However, there were several problems with the way Vaero engaged with these leads:

1. Manual LinkedIn research

   • They spent hours searching for each attendee on LinkedIn, but this required a lot of manual work and frequently they could not find their profile.

2. Time-Intensive Personalization

   • Creating a tailored message for each prospect was a labor-intensive process. The sales team had to craft unique, contextual outreach content while still maintaining consistency with Vaero’s messaging.

3. Fragmented Workflows

   • Having to manually transfer the personalized content into their email sequence platform was a disjointed process that was delaying their outreach and reducing efficiency.

“We were spending too much time prospecting before each conference. We needed a solution that could automate the research and personalization process without sacrificing quality,” said Bryant Lee, CEO at Vaero.

Solution

We implemented a comprehensive email deliverability and automation solution that transformed Quest's outreach capabilities:

Outcome

The results exceeded expectations across all key metrics:

• Achieved 98% email deliverability rate

• Generated over 4,000 new qualified leads in the first quarter

• Reduced personalization time by 85% while maintaining high engagement

• Saw 3X growth in pipeline value from email campaigns

"Not only did we solve our deliverability issues, but we also discovered a scalable way to grow our pipeline while maintaining the personal touch our prospects expect." 

The implementation has transformed Quest's ability to reach and engage prospects effectively, setting the foundation for sustained growth in their lead generation efforts.

Future Plans

Vaero plans to expand its use of Persana to streamline and enhance its outreach efforts. The company will use Persana’s advanced research capabilities to identify and target high-potential companies and decision-makers more effectively. Vaero also plans to explore Persana’s AI agents to automate more of the company and prospect research processes.