7 Best Lemlist Alternatives That Cost Less in 2025 (We Tested All)

Lemlist alternatives are gaining traction since many teams found out about the steep $55/month/user starting price of this email outreach tool. Lemlist says it helps build verified contact lists, automates email campaigns, and personalizes messages in bulk. But that premium pricing doesn't sit well with many businesses.

I tested several lemlist alternatives and the results were eye-opening. Lemlist's personalization and email deliverability features deserve their 4.8/5 rating. But it has some deal-breaking limits - you can only send 100 or 500 emails per day per user depending on your package. The good news is that other tools now offer the same or better features at better prices. To cite an instance, Saleshandy's cold email outreach starts at $25/month, which is nowhere near Lemlist's entry price.

My tests led me to compile these 7 best Lemlist alternatives that will keep your budget intact in 2025. These tools are cheaper and pack impressive ratings. Instantly.ai boasts a 4.8/5 on G2 from over 3,700 reviews, while Apollo.io holds a 4.7/5 G2 rating from more than 8,800 users.

Let's find the right tool that matches your outreach needs.

What is Lemlist?

Lemlist launched in 2018 as a complete sales engagement platform that makes outreach processes easier through multiple channels. The platform helps users send automated yet personalized messages through email, LinkedIn, WhatsApp, and calls while keeping communications personal.

Sales teams who want to spend less time on admin work and more time closing deals are Lemlist's core users. The platform works great for:

• Sales Leaders and Managers who need quick team setup and want to hit their targets

• Sales Operations professionals who want to optimize processes and boost results

• Sales Development Representatives and Account Executives who should focus on talking to prospects instead of manual work

Solo founders and outbound agencies will find all the tools they need to prospect effectively.

Top 7 lemlist Alternatives & Competitors

Persana

Persana is a state-of-the-art sales intelligence platform founded in 2021. The platform combines AI-powered tools with extensive data resources. Sales teams use it to find quality leads and reach out to them in a way that feels human.

Persana Key Features

The platform's core strengths make it a powerful tool for sales teams:

• AI Email Generator - Creates messages that sound human for different scenarios like follow-ups, introductions, and product pitches

• Campaign Automation - Uses an AI SDR to write individual-specific messages and sends them at optimal times for prospect engagement

• Lead Enrichment - Adds data from over 150+ providers automatically, which removes the need for manual research

• High-Intent Lead Identification - AI segments and finds leads that are most likely to convert

• CRM Integration - Merges with HubSpot and Salesforce to maintain smooth workflows

• Job Change Alerts - Tracks when prospects switch roles to time outreach perfectly

Persana Pros and Cons

Pros:

• Access to over 700 million contacts and 200 million companies in the database

• AI-powered individual-specific outreach that boosts reply rates (one sequence improved from 6% to 13.1%)

• Strong 75% match rate for lead enrichment, particularly with U.S.-based contacts

• Time savings are substantial - users spend 60% less time on campaign preparation

• One platform replaces multiple tools (enrichment, sending, follow-up automation)

Cons:

• New AI technology causes occasional delays

• Using AI for individual-specific outreach raises data privacy concerns

• Response times from customer service could be better

• Users might need more time to learn compared to other platforms

Persana Pricing

The platform uses a credit-based pricing system that grows with your needs:

• Free Trial - 100 credits, no credit card needed

• Starter - $68/month for 24,000 credits/year

• Growth - $151/month for 60,000 credits/year (most popular)

• Pro - $400/month for 216,000 credits/year

• Unlimited - $750/month for unlimited profile and company enrichments

• Enterprise - Custom pricing for large sales organizations with high volume needs

(Note: Each enrichment uses 1 credit, so 24,000 credits/year equals about 2,000 leads/month)

Why Persana is a Better Lemlist Alternative?

Persana's AI-driven personalization goes beyond Lemlist's template approach. The platform analyzes how leads behave, what they prefer, and how they engage to create truly custom messages.

Lead enrichment on Persana is more complete. The platform pulls data from 150+ providers and uses AI to segment leads, giving users better prospect information than Lemlist.

The platform's skill at finding high-intent leads gives users an edge. The AI spots prospects who are ready to buy, something Lemlist can't match.

Users can do everything in one place with Persana. Many have replaced multiple tools with just this platform, which makes their sales process more efficient than using Lemlist.

Sales teams looking for a powerful, AI-driven alternative to Lemlist with better personalization will find Persana.ai a great choice. The platform's complete features and flexible pricing make it worth considering.

Instantly.ai

Instantly.ai is a cold email platform built by people who understand cold emailing. The platform offers a complete solution for businesses that need high-volume outreach at affordable rates. More than 20,000 businesses now use this platform to find new clients.

Instantly.ai Key Features

The platform combines powerful tools that make cold emailing simple:

• Unlimited Email Accounts - You can connect and warm up any number of accounts from any provider with a single subscription

• 450M+ B2B Contact Database - You get access to verified leads with advanced filtering options

• AI-Powered Optimization - The platform uses AI Inbox Manager, AI Content Writer, and AI Spam Checker to boost your reply rates

• Unibox - You can manage all your inbox conversations in one place with AI that sorts replies automatically

• Done-For-You Setup - The system sets up sending domains with MX, SPF, DKIM, DMARC, and warmup ready to go

• Revenue-Focused Analytics - You see more than just open rates - the system tracks opportunities, pipeline, and actual revenue

Instantly.ai Pros and Cons

Pros:

• Fixed monthly cost lets you reach thousands of leads without per-seat or per-account fees

• Ready-to-use pre-warmed accounts help you start campaigns right away

• Strong deliverability tools include rotating IP infrastructure and automatic pause for high bounces

• Built-in CRM sorts leads automatically

Cons:

• The platform focuses only on email outreach without LinkedIn or call features

• Done-For-You setup sometimes falls short of expectations

• Different features like sending, leads, and CRM need separate payments

• Support teams don't deal very well with high ticket volumes

Instantly.ai Pricing

The platform offers clear, adaptable pricing in different categories:

1. Sending & Warmup

   • Growth: $37/month with unlimited email accounts and 5,000 monthly emails

   • Hypergrowth: $97/month with unlimited email accounts and 100,000 monthly emails

   • Light Speed: $358/month with unlimited accounts and 500,000 monthly emails

2. Lead Database

   • Growth Leads: $47/month gets you 1,500-2,000 verified leads monthly

   • Hyper Credits: $197/month includes 10,000-200,000 verified leads monthly

Why Instantly.ai is a Better Lemlist Alternative?

Instantly.ai beats lemlist in several ways. The platform's unlimited account structure gives you better value than lemlist's per-seat pricing. You can connect and warm up unlimited email accounts starting at $37/month, while lemlist charges $55/month for each user.

The automated warmup system protects your deliverability with enterprise-grade tools that build sender reputation. You can send higher volume campaigns than lemlist because the platform rotates sending across multiple accounts.

Agencies with multiple clients find Instantly more affordable thanks to flat-rate pricing. The unified inbox sorts replies into categories like "Interested," "Meeting Booked," and "Not Interested" automatically.

Businesses that need reliable cold email campaigns at scale will find Instantly.ai one of the best lemlist alternatives in 2025.

Apollo.io

Apollo.io has grown since 2015 into a complete sales intelligence platform that brings together extensive data resources and engagement tools. The platform ranks among the most accessible sales solutions that helps teams find potential clients, connect with them through multiple channels, and close deals quickly.

Apollo.io Key Features

Apollo.io comes with powerful features that make the sales process smoother:

• Vast B2B Database - You can reach 275+ million contacts and 65+ million companies for lead generation

• Advanced Search Filtering - The platform offers 50+ search criteria including industry, company size, and technology stack

• Multi-Channel Sequencing - Email, LinkedIn, and phone touchpoints naturally merge in unified campaigns

• AI Writing Assistant - The system creates tailored emails to improve engagement and response rates

• Buyer Intent Data - The platform spots companies actively researching solutions like yours to help prioritize outreach

• Chrome Extension - Users get on-demand data enrichment while browsing LinkedIn or company websites

Apollo.io Pros and Cons

Pros:

• Complete database that delivers unmatched lead generation capabilities

• Strong CRM integration with popular platforms like Salesforce and HubSpot

• Advanced filtering system that allows highly targeted prospect identification

• Custom fields for each prospect to improve personalization

• Native integrations with platforms like Gmail, Outlook, and LinkedIn work naturally

Cons:

• The feature-rich interface takes time to learn

• Users report email deliverability issues

• Support is nowhere near adequate with email-only options

• Some contact information appears outdated

• The platform uses customer data to work

Apollo.io Pricing

Apollo.io keeps pricing transparent across multiple tiers:

• Free Plan - 600 email credits per year and simple features

• Basic - $49/month/user with 2,400 email credits annually

• Professional - $79/month/user with unlimited email credits

• Organization - $119/month/user (minimum 3 users) with unlimited email credits and advanced features

Why Apollo.io is a Better Lemlist Alternative

Apollo.io stands out as a lemlist alternative through its better database capabilities. Lemlist offers 450M+ contacts, but Apollo provides quality with advanced intent filters and enrichment options.

Apollo.io works as an all-in-one platform that combines prospecting, outreach, and analytics. Users don't need multiple tools. The platform costs less than lemlist's $55/month/user starting price.

Teams looking for strong prospect identification and multichannel outreach capabilities will find Apollo useful. Users can find ideal prospects and launch outreach campaigns from one system.

Apollo has some limitations compared to lemlist, especially in deliverability features and agency-style client management. Enterprise teams that need large-scale prospecting capabilities will benefit more from Apollo than agencies managing multiple clients.

Reply.io

Reply.io is a 10-year old complete sales engagement platform that helps teams run multichannel outreach campaigns at scale. The platform works as a "command center" for outbound sales operations and connects businesses with prospects through multiple channels.

Reply.io Key Features

Reply.io has powerful capabilities that optimize sales outreach:

• Multichannel Sequencing - Naturally combines emails, LinkedIn actions, calls, SMS, and WhatsApp into unified workflows

• AI-Powered Assistant - Jason AI creates emails, responds to prospects, and books meetings automatically

• Branch Sequencing - Custom branches adjust based on prospect actions like email opens or LinkedIn connections

• LinkedIn Automation - Send connection requests, messages, InMails, view profiles, and like posts

• Built-in Dialer - Make VoIP calls directly from Reply's interface and Chrome extension

• Email Validation - Verify email deliverability to improve campaign performance

Reply.io Pros and Cons

Pros:

• Powerful multichannel sequencing that works across five communication channels

• AI assistance writes emails and responds to prospects

• Less app-switching with integrated web app and Chrome extension

• Single inbox manages responses across channels

Cons:

• No intent-based playbook approach for custom follow-ups

• Simple dialing features compared to specialized tools

• Few CRM integrations without deal stage automation

• Complex pricing with extra fees for essential features

Reply.io Pricing

Reply.io has several pricing tiers:

• Free Plan - 200 data credits to source email addresses

• Starter Plan - USD 60.00 per user monthly with 1 mailbox and 1,000 data credits

• Professional Plan - USD 90.00 per user monthly with 2 mailboxes and advanced reporting

• Custom Plan - Custom solutions with professional network automation

Phone capabilities cost extra at USD 29.00 per user plus usage fees.

Why Reply.io is a Better Lemlist Alternative?

Reply.io stands out from Lemlist through its complete multichannel approach. The platform integrates five different channels into cohesive sequences, while Lemlist focuses mainly on email.

Reply.io's AI assistant surpasses Lemlist's automation by handling prospect interactions on its own.

The platform's branching logic creates sophisticated campaign structures that adapt to prospect engagement. This results in individual-specific experiences compared to Lemlist's linear sequences.

Teams looking for advanced workflow automation with strong multichannel capabilities will find Reply.io an effective and available alternative to Lemlist.

Snov.io

Snov.io brings together a big array of sales tools in one place. This platform has everything you need to automate cold outreach automation. You'll find email search features, verification tools, and triggered drip campaigns that help streamline your outreach work.

Snov.io Key Features

Snov.io brings several powerful tools together to improve sales prospecting:

• Email Finder - Finds email addresses through domains, names, or professional social profiles via the app or Chrome extension

• Email Verifier - Confirms emails individually or in bulk and filters out abandoned and invalid addresses

• Email Drip Campaigns - Helps you run complex email sequences with auto follow-ups, goals, and conditions

• Sales CRM - Brings team sales processes together on a single platform with customizable pipelines

• LinkedIn Automation - Gets leads from LinkedIn and creates omnichannel campaigns with automated actions

• Email Warm-up - Makes your emails more deliverable and builds sender reputation automatically

• AI Personalization - Gives you sentiment analysis and customized email building

Snov.io Pros and Cons

Pros:

• You get unlimited sender accounts from starter plans

• Works with over 2,000 applications

• Advanced AI sentiment analysis shows prospect interest levels

• One platform that reduces the need for multiple tools

Cons:

• The database isn't as big as competitors

• Support team doesn't always respond quickly

• No refunds on purchases whatever your satisfaction level

• LinkedIn accounts cost extra ($69.00 per month per account)

Snov.io Pricing

Snov.io gives you flexible pricing with both free and paid options:

• Free Plan - 50 credits, 100 email recipients, 1 mailbox warm-up

• Starter Plan - USD 39.00/month for 1,000 credits, 5,000 email recipients

• Pro Plan - USD 99.00/month for 5,000 credits, 10,000 email recipients

• Managed Service - Custom lead generation starting at USD 3,999.00/month

You get a 25% discount on all annual plans.

Why Snov.io is a Better Lemlist Alternative?

Without doubt, Snov.io's biggest advantage over Lemlist lies in its pricing. You get a free plan with core features, while Lemlist only offers limited trials. The simple automation features in Snov.io—email drip campaigns, follow-ups, and scheduling—work just like Lemlist's but cost less.

Both platforms let you reach out on multiple channels, but Snov.io has extra lead generation tools like Email Finder and Email Verifier that you won't find in Lemlist. Snov.io makes more sense for businesses that focus on email outreach and sometimes use LinkedIn. You get economical solutions without paying extra for each feature.

Saleshandy

Saleshandy stands out as a simple and affordable email outreach solution that packs plenty of power without breaking the bank. The platform uses AI technology to ensure your cold emails land in the right inboxes.

Saleshandy Key Features

• Unlimited Email Accounts - Connect any number of email accounts at no extra cost

• AI-Powered Sequence Generator - The system creates effective sequences quickly by analyzing website data

• Sender Rotation - Your reputation stays protected when you rotate between email accounts

• Unified Inbox - A central hub lets you manage all prospect conversations

• Email Verification - Better deliverability through pre-sending email verification

Saleshandy Pros and Cons

Pros:

• User-friendly design

• Higher-tier plans include unlimited team members

• Email verification comes built-in

• Users rate customer support at 9.0/10

Cons:

• Email outreach only - no LinkedIn or WhatsApp integration

• Free trial lasts just 7 days

• Every plan has email sending limits

Saleshandy Pricing

Saleshandy delivers great value with plans starting at $25/month for Outreach Starter when billed annually. Here's what each tier offers:

• Outreach Starter: $36/month ($25/month annually) - 2,000 active prospects, 6,000 monthly emails

• Outreach Pro: $99/month ($69/month annually) - 30,000 active prospects, 150,000 monthly emails

• Outreach Scale: $199/month ($139/month annually) - 60,000 active prospects, 240,000 monthly emails

Why Saleshandy is a Better Lemlist Alternative?

Saleshandy's pricing gives it a clear edge in the market. At $25/month, users pay less than half of lemlist's starting price of $55/month. Saleshandy includes unlimited email accounts and team members, while lemlist charges extra for each user. The platform's sequence scoring helps optimize campaigns before sending - a feature that lemlist doesn't offer.

Waalaxy

Waalaxy started its journey as Prospectin and now guides users through LinkedIn automation with email features as an additional channel. The platform sets itself apart from lemlist alternatives through its focus on social selling.

Waalaxy Key Features

The platform shines with its LinkedIn-focused toolkit that includes connection requests, automated follow-ups, and profile visits. The system comes with multi-channel campaign management and ready-to-use conversion funnels. A Chrome extension lets you extract LinkedIn Sales Navigator search results. The AI Prospect Finder helps you find leads similar to your existing database contacts.

Waalaxy Pros and Cons

Pros:

• Easy-to-use interface that works great for beginners

• Support for 11 languages that enables global reach

• Outstanding customer support team

Cons:

• Premium pricing model with many features sold separately

• Complex platform layout that can confuse users

• Regular bugs show up in scraping functions

Waalaxy Pricing

The platform comes with a free plan that includes 80 monthly invitations. Here are the paid options:

• Pro: $43/month with 300 invitations/month

• Advanced: $88/month with 800 invitations/month

• Business: $131/month that adds email features + 500 finder credits

Why Waalaxy is a Better Lemlist Alternative?

Teams that need LinkedIn prospecting will find Waalaxy's specialized features more useful than lemlist's offerings. The platform's dedicated LinkedIn automation tools provide deeper social selling capabilities.

Conclusion

My extensive tests of these Lemlist alternatives show that each platform has its own strengths based on what you need. Persana is a standout with AI that creates highly personal messages and a huge database of 700 million contacts. Instantly.ai gives you great value by letting you use unlimited email accounts for one monthly fee. Apollo.io shines with its smart search filters across 275+ million contacts.

These platforms may be different, but they share one big advantage - they cost much less than Lemlist's basic plan of $55 per user each month. To name just one example, Saleshandy starts at $25 monthly, which is less than half of Lemlist's price.

Your main outreach channels should guide your choice. Reply.io works great for teams that need to reach people through email, LinkedIn, calls, SMS, and WhatsApp. Waalaxy is perfect if LinkedIn is your focus, while Snov.io takes a balanced path with solid email checking features.

Teams watching their budget should check out Persana. It combines AI personalization, vast data, and economical pricing that beats Lemlist.

My tests show these alternatives save money and often work better with features made for specific outreach needs. The best pick depends on your team's size, favorite channels, and sales process needs. Whatever platform you choose, you'll probably get better value than Lemlist's 2025 offering.

FAQ

How much does Lemlist cost?

The Email Pro plan at Lemlist costs USD 69.00 per user monthly. You can save money with annual billing at USD 55.00 per user monthly. The Multichannel Expert plan runs USD 99.00 monthly, dropping to USD 79.00 with a yearly commitment. Both plans come with a 14-day free trial so you can test all the features. Enterprise customers need at least 5 seats and get custom pricing.

What's the Best Lemlist Alternative for Your Team?

Your team's needs will determine the best alternative:

• Budget-conscious teams: Saleshandy starts at just $25/month

• High-volume email senders: Instantly.ai gives you unlimited email accounts

• Data-driven prospectors: Apollo.io offers extensive search filtering

• Multichannel outreach: Reply.io combines email, LinkedIn, calls, and SMS

• AI personalization specialists: Persana uses hyper-personalization technology

How Is Persana is Better Than Lemlist?

Persana stands out from Lemlist mainly because of its advanced AI-driven personalization that analyzes lead behavior patterns beyond basic templates. The platform's detailed lead enrichment pulls data from over 150 providers, while Lemlist uses fewer sources. Persana's ability to spot high-intent leads helps users focus their outreach efforts more effectively.