Exciting News: Our Next Chapter

Persana AI team joins Rox to accelerate the future of AI-native GTM automation

Today we have an exciting announcement to share: Persana AI team is joining forces with Rox.

From day one, Persana AI was built to power modern go-to-market teams with intelligence powered by the best data. Go-to-market teams relied on Persana AI to orchestrate how they find, prioritize, and drive revenue faster powered by AI agents.

Now, the Persana team is taking everything we’ve built and going even bigger with Rox.

By combining Rox’s platform with Persana’s agentic GTM intelligence, we’re accelerating a shared vision: a fully autonomous, AI-native system for go-to-market.

Building the agentic GTM future, together

From our earliest conversations, the alignment between the Rox team and the Persana team was immediate. We had independently arrived at the same belief: the future of GTM isn’t more tools - it’s intelligent systems that unify data, decision-making, and execution.

The Persana team brings deep expertise in signal-driven workflows, enrichment, and AI-powered execution. Rox brings the platform, scale, and ambition to take this even further.

Together, we’re building toward a world where:

• Systems understand buying intent in real time

• Workflows execute automatically across the stack

• GTM teams operate with unprecedented leverage

This is the next phase of AI in GTM  and we’re incredibly excited to build it together.

What this means

For our current customers, we will be sunsetting the Persana platform over the coming weeks and work closely with you for a smooth transition to the Rox platform. Here are the detailed instructions for the transition.

We’re committed to making this transition seamless and will be sharing more details, timelines, and migration support.

To the Persana team

You built something incredibly special.

From zero to powering hundreds of thousands of workflows, integrating 100+ data sources, and pushing the boundaries of what AI can do in GTM - the Persana team has consistently operated with ambition, speed, and resilience.

What I’m most proud of isn’t just what we built, but how the Persana team built it — with deep customer obsession, creativity, and belief in the future we were shaping.

This next chapter is an opportunity to take that impact even further.

To our customers, supporters, and investors

Thank you.

You believed in us early - before agentic workflows were obvious, before signal-driven GTM became a category. You pushed the Persana team to build better, faster, and smarter.

We wouldn’t be here without you.

Now, we’re excited to continue this journey with Rox - building toward a unified, AI-powered system that doesn’t just support GTM teams, but actively runs alongside them.

We’re just getting started.

Let’s go.

Sriya & Rush on behalf of  the Persana Team