5 Best Mailshake Alternatives & Competitors in 2025

Need mailshake alternatives that are budget-friendly and keep your emails out of spam? You're not the only one.

This piece compares the top Mailshake competitors for 2025. Small business owners might find Mailshake's plans too costly, while large enterprise teams don't deal very well with its basic collaboration features.

These alternatives could transform your outreach strategy with better deliverability and pricing that makes sense.

What Is Mailshake?

Mailshake is a complete sales engagement and outreach platform that simplifies communication with prospects. This platform puts your lead generation on autopilot and connects you with thousands of prospects through individual-specific messages.

Core Functionality

Mailshake lets you send individual-specific cold emails at scale. You can set up tasks to reach prospects via phone and social media from a single dashboard. The platform helps sales teams automate their outreach to connect with more prospects quickly.

Sales professionals will find a powerful mix of email automation, social engagement, and calling features in Mailshake. Keep in mind that you need your own list of prospects with contact information ready—Mailshake won't find prospects for you.

Key Features That Define Mailshake

The platform gives you these distinctive features:

• Data Finder - Filters prospects by role, location, company, or combines these criteria

• Email Verification - Checks if emails are valid to reduce bounce rates

• AI-Supported Personalization - Creates emails that feel personal to recipients

• LinkedIn Automation - Connects and interacts with prospects on LinkedIn automatically

• A/B Testing - Shows how to improve engagement by testing different email versions

Top 5 Mailshake alternatives & competitors

Persana

Persana stands out as an AI-driven platform that changes how sales teams run their outreach campaigns. This platform differs from regular email tools because it has prospecting, enrichment, and outreach capabilities in one detailed solution. Users won't need multiple subscriptions anymore.

Persana key features

The platform's most impressive strength comes from its Signal-Based Selling system. It tracks over 75 buying intent indicators such as job changes, funding rounds, and website visits. Sales teams can spot high-potential leads with amazing accuracy.

The proprietary PersanaVector™ Technology achieves 76% higher relevance scores than standard search methods. It uses semantic intent recognition instead of basic keyword matching.

The Waterfall Enrichment System sets Persana apart from its competitors. It connects to multiple data providers at once and delivers better match rates. Users get access to a vast database of 700M+ contacts and 200M+ companies in 245+ industries.

Nia, the platform's AI sales agent, takes care of up to 90% of sales development tasks. It creates individual-specific messages based on each prospect's needs. The Chrome extension makes LinkedIn a prospecting powerhouse. Users can easily grab contact details while browsing profiles.

Persana pros and cons

Pros:

• Better match rate for contact information than competitors

• All paid plans have unlimited team members

• Saves 8-10 hours of weekly prospecting tasks

• Works smoothly with major CRMs like Salesforce and HubSpot

• Alerts you instantly about job changes

• Creates 95% more qualified leads

Cons:

• Users need time to learn the platform

• Customer service docs need work

• Small/medium businesses benefit more than enterprise companies

• Large organizations might face scaling issues

• Simple processes might restrict advanced campaigns

• Extra seats or features can make costs rise fast

Persana pricing

The platform uses a credit system. Most actions cost 1 credit, while phone numbers need 10 credits. Here's the pricing breakdown:

• Free: $0/month with 50 credits, 50 emails, and 5 phones

• Starter: $68/month (billed annually) with 24,000 credits/year

• Growth: $151/month (billed annually) with 60,000 credits/year

• Pro: $400/month (billed annually) with 216,000 credits/year

• Unlimited: $600/month (billed annually) with 600,000 credits/year

• Enterprise: Custom pricing for high-volume teams

The Unlimited plan gives users full access to profile and company enrichments, funding data, and growth insights. It also includes 50,000 extra credits for external data like email addresses and phone numbers.

Persana best for

Mid-stage outbound teams running high-volume outreach get the most value from Persana. RevOps or Sales Ops managers who build AI workflows find it especially useful. B2B SaaS companies that target decision-makers and teams using Gmail, HubSpot, and LinkedIn daily will find this platform particularly helpful.

A team tested Persana for 40 days with impressive results. Email open rates went up from 39% to 53%. Reply rates more than doubled from 6.2% to 13.1%. Campaign launch time dropped from 3 hours to just 1 hour.

Persana gives companies a strong alternative to Mailshake. Teams looking to reduce tool clutter while making their outreach more effective will find great value in its AI-powered personalization and enrichment features.

Saleshandy

Saleshandy stands out as a dedicated cold outreach platform we built specifically for email campaigns. The tool deals with many limitations you might find in other mailshake alternatives by focusing on simplicity and deliverability.

Saleshandy key features

Saleshandy's Unified Inbox saves time by letting you access and reply to conversations from multiple email accounts without switching between them. Teams that manage various client accounts will find their work much more efficient.

The platform's unique Sequence Score system checks your email sequences before sending them out. You can spot potential problems and optimize them ahead of time. Other platforms only show you how to improve after campaigns go out.

The built-in LinkedIn Email Finder makes lead generation simple. You can find email addresses and add them to sequences right away. The tool connects you to a huge database of 700M+ B2B contacts, giving you a complete solution for outbound lead generation.

Saleshandy really shines with its Advanced Email Deliverability Features. Email Bounce Guard, Email Ramp-up, Spintax, Sender's Rotation, and Email Health Scores work together to improve deliverability and cut down on bounces, blocks, and spam issues. New users can learn the platform in about 15 minutes, while Mailshake usually takes 1-2 hours to figure out.

Saleshandy pros and cons

Pros:

• You can connect unlimited email accounts from the base plan

• A 7-day free trial comes with 100 free emails

• Email deliverability features work better than competitors

• The easy-to-use interface looks modern

• Setup takes just 10 minutes

• Customer support gets great ratings (4.5/5)

• Users rate value for money at 4.4/5

Cons:

• Users sometimes run into bugs and outages

• You can't attach documents directly to emails

• Email verification costs extra

• Complex campaigns don't have many customization options

• Simple analytics compared to advanced platforms

• Advanced sales engagement lacks automated workflows

Saleshandy pricing

Saleshandy's pricing tiers fit different business needs:

Outreach Starter: USD 25.00/month (billed annually) or USD 36.00/month (billed monthly)

• 6,000 emails per month

• 2,000 active prospects

• Unlimited email accounts

• 100 lead finder credits (first-time purchase)

• 1,000 email verification credits

Outreach Pro: USD 69.00/month (annually) or USD 99.00/month (monthly)

• 150,000 emails per month

• 30,000 active prospects

• Unlimited team members

• Integrations with major CRMs

• 500 lead finder credits

Outreach Scale: USD 139.00/month (annually) or USD 199.00/month (monthly)

• 240,000 emails per month

• 60,000 active prospects

• Unlimited teams

• Whitelabel for agencies

• 1,000 lead finder credits

Outreach Scale Plus starts at USD 209.00/month annually and lets you send up to 300,000 emails monthly.

Saleshandy works best for businesses that focus on email-only outreach with simple workflow needs. Small teams and agencies managing multiple client accounts will appreciate its affordable pricing and easy-to-use interface. The platform delivers reliable results without the steep learning curve you'd find in more complex tools.

Lemlist

Lemlist stands out in the digital world as a sales engagement platform that makes personalized and multichannel outreach its priority. The platform goes beyond regular email tools by merging prospecting, enrichment, and engagement features into one complete system.

Lemlist key features

The platform's core strength lies in its multichannel outreach capability that goes beyond email to include LinkedIn, WhatsApp, and phone calls. Sales teams can work from a single platform without jumping between different tools to reach prospects.

Users get access to a vast 450M+ lead database with smart filters that match companies and people to your ideal customer profile. Every paid plan comes with built-in email warm-up through lemwarm. The system sends automatic warm-up emails to a network of 10,000 users and improves deliverability.

Lemlist's standout feature among mailshake alternatives is its advanced personalization capabilities. The platform lets you create custom images with prospect's website screenshots, names, and logos. Premium plans take it further with personalized videos and landing pages that boost engagement.

The Unified Inbox helps teams handle multiple conversations by combining all prospect replies from email, LinkedIn, and other channels into one thread. Messages won't get lost whatever channel they come from.

The platform's AI capabilities pull lead details automatically from LinkedIn, websites, and other sources. This information powers dynamic variables that customize message text, images, and landing pages for each prospect. Users can also exploit AI to create complete campaign sequences based on their business details and target audience.

Lemlist pros and cons

Pros:

• Best-in-class image personalization boosts engagement and reply rates by 26%

• Paid plans include free lemwarm access that keeps deliverability high

• Quick integration with major CRMs like HubSpot, Salesforce, and Pipedrive

• Smart conditions feature automates based on prospect's behavior

• AI features cut down campaign creation time significantly

Cons:

• Learning curve exists to get the most out of the platform

• Simple plans have limited access to advanced support

• Daily email limit stays at either 100 or 500 per user

• Price point suits feature-focused users rather than budget-conscious ones

• Data enrichment faces technical challenges according to some users

Lemlist pricing

The platform offers three main pricing tiers:

Email Pro: USD 69.00 per user/month

• 3 sending email addresses per user

• Access to the 450M+ leads database

• 1,000 free enrichment credits monthly

• Unlimited email campaigns and follow-ups

• Built-in email warm-up (lemwarm)

• Email personalization and dynamic content

• CRM integrations (HubSpot, Salesforce, Pipedrive)

Multichannel Expert: USD 99.00 per user/month

• Everything in Email Pro plus:

• 5 sending email addresses per user

• 1,500 free enrichment credits monthly

• LinkedIn automation (profile visits, messages, auto-endorsements)

• Cold calling sequences with task reminders

• Custom landing pages and campaign templates

Enterprise: Custom pricing with minimum of 5 seats

• Everything in Multichannel Expert plus:

• Unlimited guest seats

• 2,500 free enrichment credits monthly

• Dedicated onboarding and success manager

• Custom user roles and permissions

• Priority support

Quarterly billing saves 10% while annual billing offers 20% savings. Lemlist proves valuable for sales teams who want to raise their outreach game through advanced personalization across multiple channels.

Outreach.io

Outreach.io dominates the enterprise space among mailshake alternatives. This Seattle-based platform goes beyond email outreach to cover the entire sales execution process. The platform, now 10 years old, leads the sales engagement space.

Major companies like Zoom, SAP, and Siemens use it to manage their buyer's experience effectively.

Outreach.io key features

Sales Engagement Capabilities serve as the core of Outreach's platform. Sales teams can automate their prospecting workflows and build qualified pipeline. The platform has proven templates, snippets, and account-based strategies to involve prospects throughout their buying experience. The system will pause a contact's sequence until their return date when they're out of office.

Deal Management shows sales reps every detail of their deals across the opportunity lifecycle. Sales teams can quickly review deals through customizable views of key metrics like ARR, close dates, and health scores. The platform's AI-powered Smart Deal Assist helps spot winnable deals and flags risky ones.

Conversation Intelligence uses Outreach's AI assistant, Kaia, which joins live meetings. It captures important moments and displays content cards that help reps answer questions right away. Reps can focus on customers while the system handles note-taking and finds action items. Managers can watch sales interactions without attending every call, getting live insights to guide their teams.

Revenue Intelligence converts interactions into useful data. Teams get clear visibility into accounts, contacts, and opportunities. Better forecasting and sharper workflows come from deep pipeline inspection.

Outreach.io pros and cons

Pros:

• Merges smoothly with Gmail

• Teams stay on track with prospecting and timely follow-ups

• Workflows adapt to different sales styles

• Resilient tracking for email opens, clicks, and replies

• Detailed feature set for enterprise sales needs

Cons:

• The price tag is nowhere near affordable for smaller businesses

• Sequences can't be edited once created

• System freezes sometimes disrupt daily work

• Complex filters make detailed searches tough

• New users face a steep learning curve

Outreach.io pricing

Outreach's packages fit different needs, though pricing isn't shown on their website. According to trusted sources, users pay around USD 100.00 per month with yearly contracts.

The platform's pricing structure has:

Engage: Sales teams get sequences, templates, Smart Account Plan, and CRM sync for daily tasks.

Call: Teams focused on outbound calls receive an integrated Sales Dialer, live call monitoring, and AI-powered call summaries.

Meet: AI drives meeting insights with real-time recording, transcription, and automated summaries.

Deal: Teams see all their deals in one place for better pipeline management and risk spotting.

Forecast: Teams get precise forecasting through pipeline dashboards, forecast rollups, and AI projections.

Large enterprises can choose Enterprise and Unlimited plans with better user access controls and unlimited API calls.

Outreach.io works best for larger sales organizations with big budgets that need detailed sales execution tools beyond typical mailshake alternatives.

Instantly

Instantly burst onto the scene in 2021 with a fresh take on cold email outreach. The platform excels at scaling campaigns while ensuring emails actually reach their targets. Businesses looking for mailshake alternatives have quickly embraced this newcomer.

Instantly key features

The platform's standout feature is its unlimited email accounts connection. Users can add as many email addresses as they need without paying extra. The email warmup system cleverly rotates sending between different accounts to boost deliverability and build sender reputation.

Their Unibox brings all conversations from connected accounts into one place. Sales teams love how AI Custom Reply Labels automatically organize responses based on interest levels.

The B2B Lead Database helps you find prospects using filters like technology stack, company size, revenue and other metrics. AI prompts enhance leads by creating personalized variables and complete sequences for each prospect.

The Pipeline Analytics takes tracking beyond simple metrics by showing opportunities, conversions, and revenue each campaign generates.

Instantly pros and cons

Pros:

• Link unlimited email accounts from any provider

• Free built-in email warmup

• Easy-to-use interface with quick setup

• AI tools optimize emails and manage replies

• Natural inbox rotation spreads sending across accounts

Cons:

• Email outreach only - no multichannel options

• Lead finder database costs extra

• Few integrations with other tools

• Some customers report delivery issues

• Costs more than similar tools

Instantly pricing

The platform splits its pricing between sending capabilities and lead generation:

Sending & Warmup Plans:

• Growth: USD 37.00/month (5,000 emails, 1,000 contacts)

• Hypergrowth: USD 97.00/month (100,000 emails, 25,000 contacts)

• Light Speed: USD 358.00/month (500,000 emails, 100,000 contacts)

Leads Plans:

• Growth Leads: USD 47.00/month (1,000 verified leads)

• Supersonic Leads: USD 97.00/month (4,500 verified leads)

• Hyperleads: USD 197.00/month (10,000 verified leads)

Instantly stands out from other mailshake alternatives by offering unlimited email accounts at every price level. The platform shines for companies that value high-volume email outreach and deliverability more than multichannel features.

How to choose the right alternative?

You need to think over several factors to pick the right tool from mailshake alternatives that fits your business needs. Start by looking at your budget constraints. Some platforms show low monthly fees but need extra credits for email verification or enriched data. Different providers have varying billing models - some charge by sending domain while others bill per user.

The complexity of technical setup plays a crucial role. Email authentication can make or break your choice of platforms. Many tools handle SPF, DKIM, and DMARC setups automatically which saves time for users who aren't tech-savvy.

Features that affect your daily work should be your top priority. Ask yourself if you need a combined prospecting and outreach solution or just solid email capabilities. Smart features like bulk email validation and duplicate detection streamline processes by a lot.

Take a close look at how deep the integrations go. While basic tools only sync new contacts to your CRM, others provide detailed two-way syncing of all activity data. Many providers let you test-drive their software before signing up, so look for free trials.

Persana.ai and similar platforms are a great way to get prospecting, enrichment, and engagement features in one place. This could save you from needing multiple subscriptions.

Your pipeline's complexity, sales approach, and budget ended up deciding which alternative works best for your team.

Conclusion

Your choice of a Mailshake alternative depends on your business needs and outreach goals. Each platform we compared tackles different challenges that Mailshake users face. Persana leads with its Signal-Based Selling system and rich data enrichment tools. Saleshandy gives you better deliverability at great prices. Lemlist shines in multi-channel personalization. Outreach.io packs enterprise features for bigger teams. Instantly keeps things simple with unlimited email accounts and direct cold outreach.

Your budget, technical needs, and must-have features should drive your choice. Teams who need top-notch personalization will love Lemlist. Those focused on deliverability will find Saleshandy a better fit. Bigger organizations that need enterprise features might pick Outreach.io, despite its higher cost.

My extensive testing shows Persana offers the best mix of prospecting, enrichment, and engagement features for most outbound teams. You can check out Persana's capabilities yourself to see if it matches your outreach needs. Note that free trials are a great way to test any platform before you commit.

FAQ

What's the best Mailshake alternative for you?

Your specific needs should guide your choice. Outreach.io stands out as the top choice for enterprise companies that need reliable features. Teams looking for advanced personalization should think over Lemlist, which comes with customizable images and videos. Woodpecker might work best for small teams watching their budget. Teams that need multichannel outreach will find good options in both Lemlist and Reply.io. Saleshandy proves particularly valuable for agencies handling multiple client accounts.

Does Mailshake Have a Free or Trial Plan?

Mailshake doesn't give you a free trial or free plan. This has led many users to look elsewhere. The only options are to ask for a one-on-one demo or buy the product right away. Most competitors such as Lemlist and Saleshandy give you free trials to test their products.

Why look for Mailshake alternatives?

Users often switch from Mailshake because of its email deliverability problems. Emails tend to end up in spam folders too often. The pricing structure doesn't help growing teams since it charges per user. Mailshake's annual-only billing means you need a big upfront payment.

What is the best free alternative to Mailshake?

Lemlist gives you a free plan to test all features before you commit. Saleshandy lets you try their platform for 7 days with 100 free emails. These options are great ways to review the functionality without spending money, unlike Mailshake's no-trial policy.