How to Use AI in Outbound ft. Persana and Woodpecker

What’s Next for Outbound in 2025?

If you’re in the B2B outbound game, you already know it’s getting harder to stand out. More companies are sending emails. More prospects are tuning out. And honestly, the old spray-and-pray method just doesn’t work anymore. Outbound in 2025 isn’t about blasting lists. It’s about precision. It’s about personalization. And above all, it’s about using the right tools to get your message in front of the right person—at the right time.

That’s exactly what we’ll be unpacking in our upcoming webinar: a joint session with the CEOs of Woodpecker and Persana, diving deep into how top teams are modernizing their outbound strategies.

Let’s walk through why this webinar matters—and how these two platforms, when used together, can completely change the way you run outbound.

Register for the webinar now

Why the Best Outbound Teams Use Specialized Tools (Not Just CRMs)

A few years ago, outbound meant buying a lead list, writing a generic pitch, and hoping for the best. Today? That approach is dead.

To actually break through the noise, you need a combination of:

• Intent-driven prospecting

• Dynamic lead qualification

• Automated, yet personalized outreach

But here’s the thing: no single tool does everything well. CRMs are great for storing data, but not for sourcing or qualifying leads. Outreach tools are awesome for sending emails, but they don’t help you figure out who to reach out to.

So what do high-performing outbound teams do?
They build lean stacks—using specialized tools like Persana for lead generation and enrichment, and Woodpecker for automated outreach.

This webinar isn’t just a theoretical discussion. It’s a tactical breakdown of how to set up these workflows for yourself, especially with the new social listening + competitor tracking framework.

Let’s start with Persana.

Persana is an AI-powered prospecting engine that helps you do three key things:

1. Build your ideal lead list without manually applying filters for hours

2. Enrich those leads with company and contact-level data, like job titles, company size, funding, tech stack, and more

3. Find valid contact info (emails, phone numbers) with an industry-leading find rate

One feature we’re especially excited to show during the webinar is SalesGPT. It’s like ChatGPT—but for salespeople. Instead of typing filters manually, you can just say:

“Show me marketing leaders at mid-sized consumer SaaS companies who recently launched a new product.”

And boom—SalesGPT builds your list, finds contact info, and qualifies leads using real-time data.

You’ll see this in action on the webinar when we create a workflow targeting companies talking about your competitors—aka social listening. We’ll show how to use these signals to qualify leads inside Persana.

Woodpecker: Automated Emails That Actually Get Replies

Once you’ve got your leads, the next step is putting outreach on autopilot—without losing the human touch.

That’s where Woodpecker comes in.

Woodpecker is a smart outbound email platform that lets you set up automated sequences, follow-ups, A/B tests, and conditional logic. You write the emails once, and Woodpecker handles the rest—sending them out at the right time, following up automatically, and even syncing replies.

But what makes Woodpecker really shine is how it integrates with tools like Persana. You don’t have to deal with CSV exports or jumping between tabs. Your qualified lead list flows directly from Persana into your Woodpecker campaign—ready to send.

This combo saves teams hours every week and ensures that the leads you email are actually worth emailing.

How Persana + Woodpecker Work Together

In the webinar, our CEOs will walk through an end-to-end workflow that shows how the two platforms connect:

1. Start in Persana:
   Use SalesGPT to generate a fresh lead list based on intent signals like social posts, product launches, or competitor mentions.

2. Enrich & qualify:
   Apply filters, add buying signals, and ensure all the data is complete—including verified email addresses.

3. Send to Woodpecker:
   Push the leads into your outreach sequence with one click. Emails go out automatically, including personalized merge fields based on what you know about the prospect.

4. Track & adjust:
   Monitor open rates, reply rates, and make tweaks as needed—all while continuing to add new leads in Persana.

This isn’t just about saving time. It’s about improving reply rates, booking more meetings, and giving your outbound team a serious edge.

We’re excited about this webinar because it’s not just talk—it’s a full walkthrough you can replicate in your own workflow.

If you’re tired of bloated lists, low reply rates, and clunky prospecting tools, give Persana a try. It’s free for 14 days, no credit card required.

You’ll be able to:

• Generate hyper-relevant lead lists in minutes using SalesGPT

• Enrich leads and find verified emails instantly

• Push your leads into Woodpecker for automated outreach

We built Persana for teams who want to run smarter outbound—without drowning in manual work.

👉 Start your free trial now and see how it works with your existing stack.

And don’t forget to catch the full webinar—it’s packed with real-life outbound strategies, actionable examples, and workflows you can steal.