Build Personalized Landing Pages at Scale Using Persana and Genpage

Outbound sales in 2025 look very different from what they did just a few years ago. Buyers are overwhelmed with messages, inboxes are noisy, and the old approach of blasting out templated cold emails simply doesn’t cut it anymore.

That’s why the recent Genpage <> Persana webinar, featuring both CEOs, focused on one central theme: how sales teams can stand out in 2025 by pairing multichannel outbound strategies with highly personalized experiences.

Outbound Sales in 2025

The outbound landscape has shifted from volume-based tactics to precision-based ones. Sales leaders now know that more messages don’t always mean more responses. Instead, it’s about creating touchpoints that feel relevant, human, and timely.

What does that look like in practice? It means combining automated outreach with personalization at scale, moving beyond a single channel, and thinking about how prospects experience your brand across emails, calls, and landing pages.

Why having personalized emails is not enough?

For years, personalization has revolved around email mentioning someone’s first name, company, or role. While that’s still important, in 2025, it’s table stakes. Everyone is doing it.

Here’s the reality: even the best-crafted email will only get you so far. If the prospect clicks your link and lands on a generic, one-size-fits-all page, the disconnect is immediate. That’s often where engagement drops off.

The modern outbound strategy demands consistency from the inbox to the landing page. The story you start in your outreach needs to continue when the prospect engages with your brand.

Personalized Landing Pages in 2025

This is where personalized landing pages come into play. Instead of sending every lead to the same demo page, sales teams can now create pages that speak directly to each prospect’s industry, role, or company context.

Imagine sending a SaaS marketing leader to a page that shows case studies from other SaaS companies, highlights challenges marketers face, and even references their own company by name. Suddenly, you’ve gone from “another vendor” to someone who truly understands their world.

In 2025, this level of personalization is no longer a “nice to have.” It’s a competitive edge. And thanks to platforms like Genpage, it’s possible to build these pages at scale without burning time on manual design or coding.

Persana AI

Of course, none of this works without the right data. That’s where Persana AI comes in. Persana helps teams build targeted lead lists, enrich contacts with relevant insights, and uncover the details that fuel personalized outreach.

Instead of spending hours researching each lead, Persana automates the heavy lifting. Whether you’re pulling in firmographic data, tracking recent company updates, or verifying emails, Persana ensures your outreach is always powered by fresh, reliable information.

And because Persana integrates with leading outbound tools like Reply.io, you can take that enriched data and plug it directly into your automated outreach workflows—no messy spreadsheets, no manual copy-paste.

Genpage AI

On the other side of the funnel, Genpage specializes in the personalized landing page experience. Its AI-powered system generates unique, prospect-specific pages at scale, ensuring every lead gets a landing page that feels crafted just for them.

Instead of designing dozens (or hundreds) of custom pages manually, sales and marketing teams can let Genpage handle the generation process while still maintaining brand consistency.

The result: more relevance, more engagement, and ultimately, more conversions.

How the Persana <> Genpage Integration Works

Here’s where things get exciting. By combining Persana and Genpage, teams can create a fully personalized journey from first touch to final click.

• Persana AI provides the enriched data and context about your prospects.

• Genpage AI uses that data to automatically spin up personalized landing pages.

• Together, they integrate seamlessly into your multichannel outbound workflow.

Follow these steps:

Step #1: Create a lead list on Persana.

You can refer to this video for detailed info

Step #2: Click on Enrich Data

Step #3: Search for Genpage enrichment and click on it

Step #4: Add your Genpage API key (you can find it in your Genpage account > settings)

Step #5: Select Workspace, Audience and Campaign

Step #6: Map out the fields you want to send corresponding to each column in the Persana table. To map them, simply type '/' and select the column.

Step #7: Save and run for as many rows as you want

Now you're done. You can check the data on Genpage.

Conclusion

Outbound in 2025 isn’t about sending more it’s about sending better. Sales teams that combine multichannel outbound, personalized messaging, and dynamic landing pages will be the ones breaking through the noise.

With Persana powering your lead generation and enrichment, and Genpage delivering personalized landing pages at scale, you can create an outbound strategy that feels both automated and human.

If you’re looking to future-proof your outbound strategy, start with Persana. It helps you generate lead lists, enrich your data, and integrate seamlessly into your outbound tools—so you can focus on connecting with the right people, not fighting with spreadsheets.

You can try Persana free for 14 days and see how it transforms your outbound efforts.