8 B2B Contact Databases That Actually Get Sales Results in 2025

The numbers are shocking - 70.3% of your b2b contact database becomes useless within a year. This isn't a small problem. It's a potential sales catastrophe.

Every sales professional knows the pain. You spend countless hours perfecting your outreach message. Then you hit send, and your inbox fills with bounce notifications. Bad contact data doesn't just annoy you - it destroys your sales efficiency and email deliverability.

This piece will help if stale contacts frustrate you. We've done the research on 8 top b2b contact database providers that get results in 2025. Our analysis will help you pick the right one and connect with prospects who want to buy.

What is a B2B contact database?

Modern sales and marketing strategies rely heavily on B2B contact databases. These databases work as structured collections of business contact information that help companies identify, connect with, and convert potential business customers.

Quality B2B contact databases offer way beyond the reach and influence of simple name and email lists. A detailed database includes:

• Core contact details: Names, job titles, phone numbers, and email addresses

• Company information: Industry type, location, size, revenue figures, and headcount

• Engagement history: Previous interactions, content downloads, and communication records

• Business intelligence: Buying signals, intent data, and technographic information

• Compliance data: Information ensuring adherence to privacy regulations like GDPR

A B2B contact database that's managed to keep its quality becomes more than just a list—it's a strategic asset. It drives tailored outreach, shortens sales cycles, and improves conversion rates by a lot. The gap between average and exceptional databases comes down to data accuracy, integration capabilities, and regular updates that keep data fresh.

Persana

Persana is at the vanguard of modern B2B contact databases. The platform has an impressive collection of over 700 million contacts and 200 million companies. This Y Combinator-backed platform combines data from more than 75 sources with sophisticated AI capabilities to power sales outreach.

Persana key features

Persana's standout feature is its waterfall enrichment technology. The technology queries multiple providers one after another until it finds needed information. This approach has raised match rates from the industry standard of 50-60% to 80% or higher. Some implementations even reach 93%. Tests with 200 SaaS contacts showed Persana found 37% more valid emails than Apollo.

The platform has:

• Access to 75+ data enrichment tools for detailed contact information

• Contact enrichment with 50+ data points to qualify leads better

• Immediate job change alerts and company hiring trend monitoring

• Technology stack data and detailed firmographic information

• PersanaVector™ technology uses semantic intent recognition instead of simple keyword matching. This results in 76% higher relevance scores

The platform also features an AI assistant named Nia that handles up to 90% of sales development tasks. This assistant helps personalize outreach messages and creates custom content based on context rather than using simple templates.

Persana pros and cons

Pros:

• Higher match rates than competitors (up to 93%)

• Unlimited team members on all paid plans

• Saves sales professionals 8-10 hours weekly

• Immediate alerts for prospect job changes

• Smooth integration with Salesforce, HubSpot, and other CRMs

Cons:

• Customer service documentation needs improvement

• Learning curve to become skilled at the platform

• Best suited for small and medium businesses

• Users mention unusual login processes

Persana pricing

Persana uses a transparent credit-based pricing model that scales with usage:

• Free: 50-100 credits/year (USD 0.00/month) - Perfect for testing

• Starter: 24,000 credits (USD 68.00/month) - Great if you have small needs

• Growth: 60,000 credits (USD 151.00/month) - Designed for small teams

• Pro: 216,000 credits (USD 400.00/month) - Has CRM + intent signals

• Unlimited: 600,000 credits (USD 600.00/month) - Best for high-volume teams

Every plan includes unlimited users. Unused credits roll over to the next month (capped at 2x your monthly limit). You can also top up and change plans without penalties.

Persana best for

We tested Persana with B2B sales teams that want to scale their outbound efforts while keeping personalization. The platform works best for:

• Sales teams that want to automate prospecting and save 3+ weeks monthly on manual tasks

• B2B SaaS companies targeting specific decision-makers

• Companies using signal-based prospecting

• Marketing agencies that need quick lead generation tools

Companies using Persana report a 95% increase in qualified leads. This makes it valuable when quality leads matter more than quantity. The platform shows a 20x higher win rate compared to traditional methods. These results demonstrate how quality data and personalized messaging can change B2B outreach results.

If you want to raise your contact database strategy with AI-powered capabilities, Persana offers a solution that balances data quality, personalization, and automation.

Apollo.io

Apollo.io has become one of the most complete B2B contact databases in 2025, with over 210 million verified contacts from 35 million companies worldwide. The platform does more than just provide data. It combines a vast database with engagement tools that make the entire sales process smoother.

Apollo.io key features

Apollo.io distinguishes itself as a resilient platform that delivers more than contact lists. The platform has:

• 65+ precision filters to find prospects matching your ideal customer profile

• AI-powered sales automation that learns from your past wins

• Live buying intent signals to spot active buyers

• Chrome extension that shows prospecting data on LinkedIn, company websites, and CRM platforms

• Email sequences with automatic follow-ups and A/B testing

• Built-in dialer that matches recipients' area codes to boost answer rates

• Conversational intelligence to transcribe and analyze sales calls

Apollo's database quality stays high through a 7-step email validation process and live checks. This steadfast dedication to data quality makes Apollo the highest-rated database available.

Apollo.io pros and cons

Pros:

• Vast verified database with deep contact coverage

• Single platform that unites data, automation, and engagement tools

• Free forever plan that gives generous access to contacts

• Outstanding user satisfaction with 4.8/5 rating from over 7,000 G2 reviews

• Smooth integration with major CRMs like Salesforce and HubSpot

Cons:

• Credit limits might need extra purchases for heavy users

• Some records contain outdated information

• New users need time to learn all features

• Data quality varies beyond email addresses

• Credits expire when billing cycles end without refunds

Apollo.io pricing

Apollo combines subscription tiers with a credit system:

The Free Plan costs nothing but gives access to all 210M+ contacts, basic filters, two active sequences, and 10 export credits monthly. Users with corporate domains can send 10,000 emails monthly. Non-corporate emails get 100.

The Basic Plan costs USD 59.00/user/month (billed monthly) with 1,000 export credits, 75 mobile credits, advanced filters, unlimited sequences, and A/B testing.

Teams needing more features can choose the Professional Plan at USD 99.00/user/month. It includes 2,000 export credits, 100 mobile credits, dialer features, call recording, and 4,000 minutes of conversational intelligence.

The Organization Plan costs USD 149.00/user/month and provides 4,000 export credits, 200 mobile credits, advanced security, and custom reports.

Every plan follows a fair usage policy that caps credit usage per account. Extra credits cost USD 0.20 each, with minimum purchases of 250 monthly or 2,500 annual credits.

Apollo's tiered system works for businesses of all sizes. Small sales teams can test the waters while enterprise teams get sophisticated data enrichment and engagement tools.

Cognism

Cognism stands out with its unmatched European market coverage. The platform's compliance-focused b2b contact database helps sales teams connect better with decision-makers. Their Diamond Data® feature sets them apart by providing phone-verified mobile numbers that boost connection rates by 3x on average.

Cognism key features

The platform's core strengths lie in data quality and compliance:

• Sales Companion: Available as both a web app and browser extension, providing access to contacts, companies, and buying signals across LinkedIn and other platforms

• Diamond Data®: Phone-verified mobile numbers checked by a dedicated research team

• Intent data: Powered by Bombora, letting users pick up to 12 intent topics from over 11,000 options to spot companies researching relevant solutions

• AI Search: Find prospects using ChatGPT-style text or voice prompts

• Cognism Enrich: Instant, scheduled CRM enrichment and on-demand CSV enrichment

• Compliance focus: GDPR and CCPA-compliant data checked against 13 Do-Not-Call lists globally

Their proprietary data collection system, Orion, gathers information from across the internet. It combines 60-200 pieces of data per company. The verification process includes scoring, matching, data verification, compliance checks, and human validation.

Cognism pros and cons

Pros:

• Leads the European market with 180% more UK contacts and 250%+ more contacts in France and Germany than competitors

• Phone-verified mobile numbers that boost connection rates by a lot

• More Do-Not-Call list checks than other providers ensure strong compliance

• Users praise the quality UI/UX experience

• Complete intent data through Bombora partnership

Cons:

• Data in some records might be outdated or inaccurate

• European market focus means less coverage in US and APAC regions

• Website visitor tracking isn't available

• Data enrichment needs manual updates

• Small businesses might find the price steep

Cognism pricing

The platform's pricing adapts to specific business needs. Two main packages are available:

• Grow: Essential high-quality data for prospecting, including phone-verified Diamond Data®

• Elevate: All Grow benefits plus advanced sales intelligence like buyer signals

While exact prices aren't public, industry reports point to access fees between USD 15,000 to USD 25,000. Annual per-user costs range from USD 1,500 to USD 2,500. Users get unlimited access to person and company-level data, subject to fair use policies.

One customer's marketing campaign sign-ups jumped 35-45% after switching to Cognism. Others note the platform works best at scale, making it less budget-friendly for teams not using all features.

Companies looking to reach European markets and needing accurate mobile numbers will find value in Cognism's focus on data quality and compliance.

Lusha

Lusha separates itself from competitors through a unique credit-based system that charges users only for the contact data they need. The platform serves as a B2B contact database provider that helps sales, marketing, and recruitment teams connect with decision-makers through its vast global database of verified contacts.

Lusha key features

The platform provides a detailed set of tools that make lead generation easier:

• Chrome extension integrates with LinkedIn, Salesforce, and Gmail to extract contact information without leaving your browser

• CRM integration with major platforms like HubSpot, Salesforce, and Zoho combines smoothly with your existing workflow

• Data enrichment updates your contact lists automatically with missing information

• Advanced search filters help you find prospects by location, industry, company size, and job title

• Bulk contact lists let you create up to 5000 contacts per report on higher-tier plans

• Job change alerts tell you when contacts move to new companies

Higher-tier plans include live buyer intent data and API access for custom integrations. Users report connection rates up to 20% compared to previous 5%, thanks to Lusha's highly accurate verified phone numbers.

Lusha pros and cons

Pros:

• Credit system gives you flexibility to pay for just what you need

• Users love the powerful LinkedIn integration

• Smooth connection with popular CRM systems

• Verified phone numbers hit about 90% accuracy according to users

• Active subscriptions let unused credits roll over for up to 12 months

Cons:

• Some users report data inaccuracies, especially with USA leads

• Teams can burn through credits quickly, leading to unexpected costs

• Users find the pricing structure too rigid

• Downgrading plans means losing credits you've already paid for

• Lower-tier plans come with limited features

Lusha pricing

The platform uses a straightforward credit-based pricing model with four tiers:

• Free: 70 credits monthly, simple prospecting features, Chrome extension

• Pro: USD 37.45/user/month (annual billing), 6,000 annual credits (500 monthly), up to 3 additional users

• Premium: USD 59.95/user/month (annual billing), 12,000 annual credits (1,000 monthly), up to 5 additional users

• Scale: Custom pricing with unlimited contacts (subject to fair usage), custom features

Credit usage varies by information type - emails cost 1 credit, while phone numbers need 10 credits each. This system lets businesses focus resources on their outreach strategy needs.

UpLead

UpLead stands out as a high-accuracy b2b contact database that puts real-time verification first. The platform maintains over 160 million business contacts worldwide in 200+ countries. Users get verified B2B emails, mobile numbers, and intent data with a 95% data accuracy rate.

UpLead key features

The platform goes beyond basic contact information with these powerful capabilities:

• Real-time email verification checks if emails work right before download, so you won't get bounced emails

• Chrome extension helps you find verified contact details while browsing LinkedIn or company websites

• Technographics shows which companies use specific tools from a database of over 16,000 technologies

• 50+ advanced search filters let you narrow prospects by job title, industry, location, revenue, and more

• Data enrichment updates your CRM records with 40+ extra data points

• Intent data (Professional plan only) gives you verified details about buyers who actively research solutions

The platform's API lets you build custom integrations. The credit system works in your favor - you pay only for verified information, and bad data doesn't count against your limits.

UpLead pros and cons

Pros:

• Quality verified data backed by 95% accuracy guarantee

• Your unused credits roll over (up to 2x monthly limit)

• The accessible interface makes everything simple

• Smooth integration with 15+ major CRMs like Salesforce, HubSpot, and Zoho

• Mobile direct dials help you reach decision-makers without gatekeepers

Cons:

• Lower-tier plans might not suit high-volume users due to credit limits

• The 7-day free trial runs shorter than other options

• You need annual contracts for premium features like intent data

• Some niche industries or markets show data gaps

• Support team can be hard to reach during cancelations

UpLead pricing

The platform uses a credit-based system where each contact costs one credit:

• Free Trial: 5 credits for 7 days

• Essentials: USD 99.00/month (USD 74.00/month yearly) with 170 monthly credits

• Plus: USD 199.00/month (USD 149.00/month yearly) with 400 monthly credits

• Professional: Custom pricing with yearly billing, plus advanced features like intent data and API access

Extra credits cost USD 0.60 each on Essentials and USD 0.50 each on Plus plans. Success stories prove UpLead's worth - a security company generated USD 400,000+ in pipeline with an 1,800% return on investment.

Seamless.AI

Seamless.AI works as an up-to-the-minute search engine for B2B sales leads. This sets it apart from traditional static b2b contact databases. The platform uses AI technology to confirm business contact information during searches. LinkedIn recognized its potential and ranked it #7 on their 2022 list of Top 50 Startups.

Seamless.AI key features

The platform's main strength lies in its AI-powered search capabilities:

• Up-to-the-minute research and confirmation of data from 1.3 billion+ business professionals and 121 million companies

• Chrome extension that pulls emails and phone numbers directly from LinkedIn, Sales Navigator, and Recruiter

• Data enrichment that converts partial information into complete contact records

• Buyer intent signals that spot purchase-ready prospects

• Job change tracking alerts that update contact information on their own

• CRM integrations with popular sales tools like Salesforce and HubSpot

The platform's proprietary technology keeps refreshing its database. Users get the most current information possible when they search.

Seamless.AI pros and cons

Pros:

• AI-powered up-to-the-minute data verification improves accuracy

• Extensive filters help target contact and company searches

• Knowing how to automate prospecting and list-building efforts

• Custom, affordable pricing plans that fit different team sizes

• G2 rating of 4.3/5 from 310 reviews

Cons:

• Some users report data accuracy problems, especially when dealing with phone numbers

• Credit limits that might need extra purchases

• Contract clarity issues and difficult cancelation processes

• Some contacts missing in specific industries or niche sectors

• Old information sometimes shows up in search results

Seamless.AI pricing

The platform uses a credit-based pricing model with four tiers:

• Free: 50 lifetime credits with simple access to email and phone lookups

• Basic: Starting at USD 147.00/month for 250 monthly credits with limited support

• Pro: Around USD 299.00/user/month for teams of 5+ users, has 1,000 daily credits per user

• Enterprise: Custom pricing with specialized features like API access and dedicated account management

Teams need to plan their budgets carefully. Each credit gets used when looking up contact information or insights. This matters most for teams that need high-volume prospecting.

Lead411

Lead411 brings 20+ years of expertise to the b2b contact database market. The platform focuses on high-quality data that drives real sales results. Their versatile sales intelligence platform provides verified contact information and company details to help teams find prospects who are ready to buy.

Lead411 key features

Lead411 distinguishes itself with these notable capabilities:

• Access to 35+ million verified contacts with direct phone numbers and emails

• Bombora intent data integration identifies companies actively researching solutions

• Chrome extension streamlines prospecting

• Integration with over 25 CRM systems

• Mobile app lets you access prospect information anywhere

• Sales triggers highlight timely opportunities

• Triple verified emails available on higher-tier plans

The platform's data verification process ensures accuracy. Many users praise it for having "the most accurate phone numbers" among b2b data providers.

Lead411 pros and cons

Pros:

• Phone number accuracy doubles connect rates compared to competitors

• Quality-focused solution ideal for small teams

• Intent data helps find 3.4x more qualified prospects

• Easy-to-use interface rated 4.6/5

• Customer support rated 4.5/5

Cons:

• Export limits may cause unexpected costs

• Simple features lack some advanced enterprise tool capabilities

• Price runs higher than some alternatives

Lead411 pricing

Lead411 provides three main plans based on export volumes:

• Basic Plus Unlimited: USD 900.00 annually (USD 75.00/month) includes 2,400 annual exports

• Pro with Bombora: USD 3,000.00 annually includes 10,000 exports plus intent data

• Enterprise Unlimited: USD 6,000.00+ annually includes unlimited exports

Monthly plans start at USD 99.00 for Basic Plus without yearly commitment. Extra exports cost USD 0.50 each on the Basic plan. The effective cost per contact reaches USD 0.38 within allocation limits.

Lead411's reputation for accuracy makes it a strong choice among lead generation databases for teams focused on phone-based outreach, despite the premium pricing.

Kaspr

Kaspr helps sales professionals access European contact data through its Chrome extension on LinkedIn. The platform maintains over 500 million verified phone numbers and email addresses. This makes it a valuable b2b contact database for teams focusing on European markets.

Kaspr key features

LinkedIn integration stands at the heart of Kaspr's offerings:

• LinkedIn Chrome Extension extracts contact data from profiles, lists, groups, and events

• Immediate verification happens through 120+ sources when requesting contact information

• Lead management includes lists, tasks, notes, and optimized workflows

• The platform connects with major CRMs like Salesforce, HubSpot, and Pipedrive

• Users get unlimited B2B email credits with every plan

Kaspr pros and cons

Pros:

• The accessible interface makes navigation simple

• Extensive coverage of European databases

• Every plan includes 24/7 chat support, even the free version

• Phone numbers show high connection rates and accuracy

Cons:

• Data sources are restricted to LinkedIn

• Lower-tier plans come with credit restrictions

• The platform isn't ideal for enterprise-grade companies

• Simple enrichment features compared to competitors

Kaspr pricing

Kaspr's pricing structure fits different needs:

• Free: Users receive 15 B2B email credits and 5 phone credits each month

• Starter: €45/month/user with annual billing includes 1,200 phone credits yearly

• Business: €79/month/user with annual billing provides 2,400 phone credits yearly

• Enterprise: Custom pricing comes with unlimited credits

Conclusion

Your specific business needs and sales strategy will help you pick the right B2B contact database. We looked at eight powerful platforms, and each one has its own strengths for different uses.

Persana shines with its waterfall enrichment technology and match rates that go up to 93%. Apollo.io gives you a complete all-in-one solution with 210 million verified contacts. Cognism does great in European markets by offering phone-verified mobile numbers that make connection rates three times better.

Your choice should depend on your main markets, outreach channels, budget limits, and how well it works with your other tools. Teams that work with European prospects might like Cognism or Kaspr better. Apollo.io or Persana would work well for those who need both contacts and complete automation. Lusha's credit-based system might be perfect for teams watching their budget.

Start with a free trial of your top two picks based on this piece. Put each platform through its paces with your real prospects and check the connection rates, response rates, and how well your team takes to it. A good B2B contact database does more than just give you information it changes your entire sales approach by helping you make quality connections that bring real business results.

FAQ

How do I find B2B contacts?

You can get B2B contacts through several channels. LinkedIn, Twitter, and company websites provide simple information at no cost, but manual research takes too much time. Data providers offer verified contact lists that are much more accurate. Industry networking events help you connect with potential clients who might not have an online presence.

What's the best way to build a correct contact database?

We used reputable data providers that follow GDPR and CCPA compliance. Data cleaning is a vital part—you should review and update information every quarter, since 21% of CEOs switch companies each year. Automated verification tools can help you spot bounced emails and inactive phone numbers.

Does my business need an accurate database?

Yes! Sales teams waste about 500 hours every year (that's 62 working days) when they work with bad prospect data. A precise database powers targeted ad campaigns that shape buying decisions. Quality data is a vital part of following regulations, and it helps you avoid big fines and legal troubles.