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Scoring SaaS Leads in Persana AI
Don’t guess your best leads — score them.”
Use Persana AI to enrich, score, and prioritize SaaS prospects using real-time signals — so your team knows exactly where to focus next.
The Challenge
When Every SaaS Lead Looks the Same
In SaaS, not every lead deserves your time.
Manual research can’t keep up:
❌ You check company sizes, industries, and job titles by hand.
❌ You spend hours cross-referencing LinkedIn or Crunchbase.
❌ You still end up with inconsistent, subjective scoring.
That’s not strategy — that’s guesswork
Persana’s AI Lead Scoring Workflow changes that.
It uses live company data and employee-level signals to automatically score and qualify your SaaS prospects.
The persana Workflow
Persana’s SaaS Lead Scoring Workflow leverages dynamic company insights and employee name recognition to help GTM teams find and focus on high-intent prospects first.

Start by feeding Persana your lead list. The system auto-detects company profiles, key contacts, and public employee data to fill in missing details.

Persana analyzes hiring trends, funding activity, technographics, and team changes — generating an intent-weighted score for each account.

Push enriched, ranked leads straight to your CRM or outreach sequence.
Top prospects surface instantly, and your team knows who to contact first — and why.
See It in Action
How GTM Teams Use It
See how Persana AI transforms simple lead lists into prioritized, ready-to-convert SaaS opportunities — automatically.
View the workflow 👉
By Sales & Growth Specialists

Trusted by Sales and Marketing Teams Everywhere
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine
Apalca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell
Scheduler AI



