WATERFALL ENRICHMENT
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Waterfall Enrichment is how modern teams stay lean without compromising data quality.
Instead of relying on just one source to enrich contacts or companies, Persana checks your preferred providers in order — moving down the list only if the previous source doesn’t return results.
Build your waterfall
Decide which enrichment providers to include — and the order they should be used.
Set your rules
Control exactly when enrichment should happen — and what counts as a “successful” result.
Let Persana run it
Once configured, Persana handles everything behind the scenes.
THE POWER OF AI-DRIVEN WATERFALL ENRICHMENT
One affordable subscription. No other subscriptions needed.
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For teams that want full control and visibility, Persana gives you the knobs and switches to fine-tune your enrichment flow down to the field level.
Choose when each provider should run — based on cost, priority, or specific data needs. e.g., Only use Prospeo if Datagma fails to return email.
Control exactly when enrichment happens — on list upload, CRM update, or manually. Skip enrichment if contact already has a verified email.
If email is missing or unverified, try the next provider. If phone number is present but not direct, keep looking until you find one that is.
Run test cases to see how your waterfall behaves — before you commit credits.
Perfect for QA and troubleshooting edge cases.
Built for your workflow
Whether you're enriching emails from LinkedIn, cleaning up old CRM records, or prepping a cold outreach list, Persana fits right into your existing stack — no engineering required.
Smarter enrichment starts here
Stop overpaying for data. Build a waterfall that works for you.
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