WATERFALL ENRICHMENT
Find every email and phone number — automatically.
Find every email and phone number — automatically.
Stop relying on a single database. Persana searches 100+ providers in sequence to find verified emails and mobile numbers — saving you time, credits, and missed opportunities.
Stop relying on a single database. Persana searches 100+ providers in sequence to find verified emails and mobile numbers — saving you time, credits, and missed opportunities.
Access data from:
+75 others
Smarter enrichment. No wasted lookups.
Smarter enrichment. No wasted lookups.
Build your waterfall
Pick from 100+ providers and set the order — put cheaper or trusted sources first.
Prioritize cheaper providers first
Prioritize cheaper providers first
Use trusted sources to reduce noise
Use trusted sources to reduce noise
Mix free + paid tools to stretch budget
Mix free + paid tools to stretch budget
Add many fallback sources
Add many fallback sources
Set smart rules
Enrich only if fields are missing. Define what counts as “success” (e.g., verified email only).
Skip enrichment if certain fields exist
Skip enrichment if certain fields exist
Define field-level success
Define field-level success
Stop the flow if one provider returns
Stop the flow if one provider returns
Add logic for different scenarios
Add logic for different scenarios
Let Persana run it
We automatically search each source in sequence and return results straight to your list or CRM.
Runs enrichment automatically
Runs enrichment automatically
Works with CSV uploads and more
Works with CSV uploads and more
Tracks which provider returned data
Tracks which provider returned data
All results are stored in your workspace
All results are stored in your workspace
Built for your workflow
Whether you're enriching emails from LinkedIn, cleaning up old CRM records, or prepping a cold outreach list, Persana fits right into your existing stack — no engineering required.
Get verified emails by searching 100+ data providers
Get verified emails by searching 100+ data providers
Find direct dials and mobile numbers from top providers
Find direct dials and mobile numbers from top providers
Verify all contact info before sending cold emails
Verify all contact info before sending cold emails
Granular controls for power users
Granular controls for power users
Granular controls for power users
For teams that want full control and visibility, Persana gives you the knobs and switches to fine-tune your enrichment flow down to the field level.
Set rules per provider
Set rules per provider
Choose when each provider should run — based on cost, priority, or specific data needs. e.g., Only use Prospeo if Datagma fails to return email.
Enrich on certain triggers only
Enrich on certain triggers only
Enrich on certain triggers only
Control exactly when enrichment happens — on list upload, CRM update, or manually. Skip enrichment if contact already has a verified email.
Add relevant fallback fields
Add relevant fallback fields
Add relevant fallback fields
If email is missing or unverified, try the next provider. If phone number is present but not direct, keep looking until you find one that is.
Automated Data Syncing
Highest-Quality Leads
Real-Time Enrichment, Fully Automated
No credit card required.
50 Free Enriched Leads
Why Teams Love Persana
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."
Imad Badreddine
Alpaca Leads
"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"
Richard Purcell
MoxieGTM
"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"
Maddie Bell
Scheduler AI
"Persana is perfect for non-technical users, founders, SDRs, or literally anyone who wants to move fast without the usual outbound headaches."
Can Timağur
Founder, AllboundOS
"Incredible results with Persana! The platform's intuitive design and powerful tools have streamlined our sales process and boosted productivity"
Matthieu Reijers
Go-to-market specialist
"Persana AI has been a great addition to our sales toolkit. The generative AI for data collection is a smart approach and much easier than setting up filters.
It’s definitely made our workflow smoother."
Muthu Kumar Santhanaraja
Performance Marketing Specialist
"Persana helped us book more meetings than I thought possible. We were able to personalize our leads instantly with their platform, a process that used to take weeks."
Bryant Lee
CEO, Vaero
"Persana has been an absolute game-changer for my top-of-funnel activities. Before discovering this tool, I was constantly juggling multiple tabs, switching between them to gather the information I needed."
Jeff Meyers
CEO, Vaero
"You can use it in many places to help enrich data but you can also use it as an AI tool to help craft emails or use the chrome extension to scrape lists etc.. It's similar to clay with some unique features."
John-Paul McKay
CEO, Rove Digital
"The software is easy to use, fast and the support team replies very fast.
Using it daily for our service and its very easy to integrate and implement."
Dennis Tröger
Shareholder, Bavarian Botanist GmbH
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THE POWER OF AI-DRIVEN WATERFALL ENRICHMENT
Persana works with dozens of enrichment providers, including:
Persana works with dozens of enrichment providers, including:
100+ of the world's best data providers
100+ of the world's best data providers
100+ of the world's best data providers
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