Persana vs Clay

Looking for an affordable alternative to Clay with better quality and features?

You've found it.

With Persana, you're not just getting a sales tool—you’re gaining a Quantum AI-powered platform designed to optimize every aspect of your lead generation, customer engagement, and sales process.

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Trusted and loved by teams, and businesses of all sizes

  • MOXIEGTM

Here's Why Teams Choose Persana over Clay:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Lead list building

AI Agent

Email waterfall

User seating

Unlimited

Playbooks

Track companies hiring

Job change alerts

Custom workflow building

(Pro and Enterprise plans)

Ease of usage

Personalized onboarding call

Cost per 1000 credits (Starter plan)

$37.8

AI SDR

Yes.

Here's Why Teams Choose Persana over Clay:

See how our platform outshines the competition in features, benefits, and value

Persana

Features

Persana

Lead list building

AI Agent

Email waterfall

User seating

Unlimited

Playbooks

Track companies hiring

Job change alerts

Custom workflow building

(Pro and Enterprise plans)

Ease of usage

Personalized onboarding call

Cost per 1000 credits (Starter plan)

$37.8

AI SDR

Yes.

Why Persana is Better Than Clay?

See how our platform outshines the competition in features, benefits, and value

Features

Persana

Clay

Quantum AI agent

Email waterfall

Playbooks

Automated company tracker

Manual only

Job change alerts

Custom workflow building

Ease of usage

Personalized onboarding call

Cost

$$

$$$$

AI SDR

Yes. GTM Automation Agents

No AI SDR

Best in Class Data + Intent Signals

We deliver unmatched automation, personalization, and intelligence, all included at a price that beats Clay in value and performance.

Hyper-Personalize Every Interaction

Persana’s Autopilot feature ensures every customer interaction is personalized and data-driven. Meanwhile, Clay lacks this level of automation, leaving you to handle personalization manually.

Add unlimited team members

With Persana, you can add as many team members as you want on any paid plan—at no extra cost. Whether your team is 5 people or 50, your pricing stays the same.

Add Your Own API Key

With Persana you can bring in your own API key to save on credits and make data enrichments affordable. On Apollo you don't have an option to add your API key which makes it expensive and inflexible for modern sales and GTM teams.

100+ Data Sources and Destinations

We have 100+ data sources all included with Persana including the top contact data sources, and integrations. No need to get 7 different subscriptions.

Expertly Curated Playbooks

Persana offers 10+ proven-to-work Sales playbooks, ready for immediate use in your outbound campaigns.

Signals to Maximize Revenue

Persana offers job change tracker and company hiring intent triggers to help you find the highest intent leads and reach out to them at the right time. We provide, by far, more signals to boost your outreaches than most of our contemporaries.

Persana outshines Clay

Our users say Persana is easier to use and packed with intuitive features. We’re the more affordable option with better support and AI-driven insights that outshine the competition in data quality and performance. If you’re tired of paying more for fewer features, it’s time to make the switch.

Get started

Software you’ll no longer need

Replace all these other software with 72% cheaper pricing. Save over $1898/month. Control your spend and consolidate subscriptions in one place.

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Seamless

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Clay

From $1250/month

Weekly Lead Discovery

Weekly Lead Discovery

Get access to new leads every week with Persana’s AI-driven data intelligence. Let our AI GTM Team find, track, and nurture high-potential leads, so you can focus on closing deals and growing your business.

Trigger-based Outreach

Trigger-based Outreach

Engage with prospects based on key signals like job changes, hiring trends, and social intelligence. Persana automatically detects these changes, giving you the perfect timing to reach out and convert leads into customers.

Trusted by Sales and Marketing Teams Everywhere

Sales and Marketing Teams Love Us

Sales and Marketing Teams Love Us

"We’ve been using Persana AI at Alpaca and it’s honestly been a game-changer. It’s super easy to get started with, and it has made our outreach efforts way more targeted and efficient."

Imad Badreddine

Apalca Leads

"The most cost effective way to automate research. Persana has also been a great creative partner to help execute unconventional go-to-market strategies"

Richard Purcell

MoxieGTM

"Persana AI has been awesome for us to use AI automation at scale. I love the templates and saving prompts! Saves me hours of research. I definitely recommend Persana"

Maddie Bell

Scheduler AI

YOUR PROSPECTING POWERHOUSE

Trusted and Loved
by 10,000+ teams

4.8 out of 5 stars

Ready to See the Difference For Yourself?

Join thousands of businesses switching to Persana to unlock superior features, save money, and grow faster